The Hoyt Organization

SEPTEMBER 8, 2023

Trends that might have taken hold at the end of last year might be irrelevant now. As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. 6 Important Trends In Public Relations To Pay Attention To 1.

Trends 88

Trends Brand Branding Analytics 88

Agility PR Solutions

FEBRUARY 24, 2022

As SEO ranking becomes ever more competitive, it is becoming increasingly important for companies to produce content that is both of a high quality and relevant to the consumer. […]. The post 8 ultimate SEO trends to follow in 2022 appeared first on Agility PR Solutions.

SEO 167

SEO Trends Engineering Consumer 167

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. They’ll have to stay abreast with marketing trends or face challenges associated with Digital Darwinism. Given the rapid changes in the marketing […].

Trends 201

Trends Marketing Brand Branding 201

Agility PR Solutions

AUGUST 16, 2022

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. These created new trends across […]. The post 9 social media trends to improve your PR strategy in 2022 and beyond appeared first on Agility PR Solutions.

Social Media 167

Social Media Trends Strategy Media 167

Agility PR Solutions

JANUARY 6, 2021

The pandemic has also changed consumers’ expectations about the way brands should communicate with the public. The post 5 public relations trends that will gain traction post-COVID appeared first on Agility PR Solutions. Here are […].

Trends 195

Trends Publicity Consumer Strategy 195

Agility PR Solutions

AUGUST 19, 2021

The post How the pandemic is reshaping the future of retail—here’s overall and by-industry analysis appeared first on Agility PR Solutions. Retail […].

Retail 85

Retail Analysis Industry Sports 85

Agility PR Solutions

OCTOBER 27, 2020

COVID-19 may not have delivered a business boost to most industries, but it’s caused many more consumers to rely on digital shopping. The trend had been steadily growing but accelerated after the pandemic was declared. The post Where’s digital marketing trending? Here are 4 directions. appeared first on Agility PR Solutions.

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Trends Marketing Digital PR Consumer 161

Prohibition

OCTOBER 2, 2023

Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies. If you’re struggling to keep up with your competitors, social listening is great for competitive analysis – identifying market trends and formulating effective strategies.

B2B 77

B2B Trends Strategy Marketing 77

Agility PR Solutions

NOVEMBER 10, 2020

Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. Consequently, the consumers’ growing […]. The post Marketing and PR trends that are impacting the Fintech industry appeared first on Agility PR Solutions.

Trends 155

Trends Industry Marketing Financial 155

Onclusive

JANUARY 24, 2023

As you’d expect, large companies and well-known brands have been the main “victims” of corporate greenwashing accusations, given their public visibility, often accused of deliberately misleading consumers about how green they are. But smaller businesses aren’t immune and have been targeted too. In collaboration with Digimind.

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Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

As you’d expect, large companies and well-known brands have been the main “victims” of corporate greenwashing accusations, given their public visibility, often accused of deliberately misleading consumers about how green they are. But smaller businesses aren’t immune and have been targeted too. In collaboration with Digimind.

Analysis 195

Analysis Media Financial Reputation 195

Remote PR Jobs

FEBRUARY 16, 2023

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. Trends in Analytics Beyond analyzing data, AI technology has the capacity to identify trends and best practices in your sector. Save money, time, and effort with AI-powered customer service agents.

Technology 243

Technology Customer Service Software How To 243

Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

Privacy 78

Privacy Study Data Consumer 78

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! SimilarWeb. SCHEDULE A DEMO.

Analysis 74

Analysis Tools SEO Software 74

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Many databases promise up-to-date background on media targets and trends. But for all the hype, there truly is no substitute for manual research and human analysis.

SEO 333

SEO Analysis Meeting Travel 333

Agility PR Solutions

JUNE 8, 2023

More complex and aware than previous age groups, these consumers cater to very specific criteria when choosing with whom to spend. When it comes to brand loyalty, Gen Z is by far the toughest generation to win over.

Retail 78

Retail Consumer Brand Branding 78

Agility PR Solutions

MAY 11, 2022

While consumers are open to the benefits of personalization that AI provides, marketers still have work to do to make those interactions feel truly personal and valuable, new research from customer data platform (CDP) industry analysis firm CDP.com reveals.

Consumer 78

Consumer Customer Service Marketing Analysis 78

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. This has led some consumers to become disillusioned with influencers and their recommendations.

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How To Consumer Social Media Community 195

Onclusive

DECEMBER 7, 2023

Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. Media mention tracking also helps identify trends and pinpoint areas for improvement. Influencer Engagement In the time of increased consumer power, influencers make up a huge part of the advocate vs detractor dynamic.

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Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. Media mention tracking also helps identify trends and pinpoint areas for improvement. Influencer Engagement In the time of increased consumer power, influencers make up a huge part of the advocate vs detractor dynamic.

Measurement 195

Measurement Analysis Reputation SEO 195

5W PR

JANUARY 8, 2024

In the ever-evolving beauty industry, where trends shift rapidly, and consumer prefer͏ences fluctuate, plan͏ning successful beauty campaigns requires a meticulous and forward-thi͏nkin͏g approach.͏ Fast-paced nature of beauty trends The beauty industry is known for͏ its dynamic and fast-paced nature.

Trends 78

Trends Product Launch Consumer Analysis 78

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Preparing for CES involves strategic planning, effective communication, and a keen understanding of industry trends.

How To 78

How To Analysis Resources Trends 78

Buchanan PR

APRIL 17, 2024

This can be helpful in evaluating: Brand Visibility: Monitoring mentions to gauge how often your brand is being talked about and identifying trends in its visibility. Competitor Analysis: Tracking competitors’ activities and comparing their online presence to gain a competitive edge.

Social Media 102

Social Media Trends Crisis Management Tools 102

5W PR

JUNE 13, 2023

Skincare Analysis and Customization AI can analyze skin conditions and provide personalized skincare analysis. By incorporating AI into skincare analysis, beauty brands can offer more targeted and effective solutions to their customers’ skincare needs. They can learn more about the preferences and trends of consumers too.

Analysis 88

Analysis Customer Service Data Trends 88

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. In early 2014, Disney Parks decided to bring some of their analysis work in-house.

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Data Social Media Consumer Trends 78

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. Multiple studies show that today’s consumers increasingly turn to brands known for their social and environmental responsibility.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Agility PR Solutions

NOVEMBER 18, 2018

But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. The post 10 biggest content marketing trends for 2019 appeared first on Agility PR Solutions. Creative thinkers find more advanced ways to generate compelling material.

Content Marketing 139

Content Marketing Trends Marketing Creativity 139

Agility PR Solutions

OCTOBER 21, 2019

Modern consumers are well-informed with the easy availability of smartphones and internet connectivity—which has increased customer expectations and market competition, and has given rise to an abundance of data sets for companies across industries. The post Are you using customer profile analysis?

Analysis 87

Analysis Meeting Data Consumer 87

ImPRessions - Crenshaw Communications

MAY 7, 2020

Every PR professional should have a curated network of journalists for the latest news, trends, and insights. Nate covers breaking news to original stories, at CNN, in retail analyzing trends that impact major retailers like Amazon, Walmart, Target and Best Buy to name a few. . Tonya Garcia @tgarcianyc. Steven Barr @steven_j_barr .

Retail 245

Retail Twitter Real Estate Trends 245

Onclusive

SEPTEMBER 16, 2021

Recent research shows that communications departments are spending more resources on media measurement and analysis, and using the data to show how their efforts contribute to broader business goals and prove their worth. The shift toward qualitative vs. quantitative metrics.

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

APRIL 4, 2023

Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders. Monitor industry trends It’s important to keep an eye on what others in the industry are doing and saying about the CEO or company.

Reputation 195

Reputation Corporate Brand Branding 195

Onclusive

MARCH 17, 2020

Sometimes called MMM, it’s an analysis technique that allows marketers to measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their overall goals. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach. How does MMM work?

Media 243

Media Analysis Measurement Advertising 243

PR in High Definition

APRIL 26, 2021

Find out more about the plans for tougher regulation and new rules granting consumers more power over their data on City AM. BBC News has the full analysis. The post What’s trending this month in tech? There are also some hopeful developments on the horizon in the world of gaming. appeared first on Firefly.

Trends 62

Trends Banking Energy Retail 62

5W PR

SEPTEMBER 6, 2023

Importance of brand positioning Brand positioning is the art of crafting a distinct and compelling identity for a food and beverage brand within the minds of consumers. It encapsulates the essence of the brand’s unique value proposition, differentiation, and the benefits it offers to consumers.

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Brand Branding Marketing Ethics 78

Bianchi Biz Blog

DECEMBER 2, 2020

In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic.

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Mobile Trends Automotive Technology 73

Onclusive

MARCH 17, 2020

Sometimes called MMM, it’s an analysis technique that allows marketers to measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their overall goals. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach. How does MMM work?

Media 221

Media Analysis Measurement Advertising 221

Onclusive

MARCH 23, 2020

MMM does not focus on the consumer journey, like many attribution models. They used this type of analysis for their launch of Jell-O products decades ago. A platform that allows for MMM functionality alongside analysis from other models will have the following features: Visibility into in-campaign insights.

Media 221

Media Measurement Analysis Television 221