The Proactive Report

OCTOBER 30, 2023

These PR and marketing trends can help you thrive in 2024. Audience Analysis Knowing as much as you can about your audience has always been the key to success. With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience. Now would be a perfect time to do that.

Trends 182

Trends Marketing Wikipedia Reddit 182

Agility PR Solutions

APRIL 3, 2024

The research found that risk mitigation and risk analysis were the main areas that E&C programs prioritized over the past 12 months as […] The post Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis appeared first on Agility PR Solutions.

Ethics 105

Ethics Analysis Corporate Study 105

NewsWhip

JUNE 9, 2023

To combat this challenge, brand analysis tools are becoming more frequently used as a means to obtain visibility into trends, garner customer insights, and more frequently monitor consumer sentiment to ensure that the brand is properly represented. The post Elevate Your Brand with Brand Analysis Tools appeared first on Newswhip.

Analysis 60

Analysis Tools Brand Branding 60

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Automating the process of data collection and processing from a range of social platforms, AI can leverage a range of data sources for a deeper understanding of consumer preferences, emerging trends, and competitor activity.

Social Media 62

Social Media Trends Analysis Media 62

Agility PR Solutions

DECEMBER 4, 2023

These predictions underscore […] The post Digital trust takes a front seat in 2024: Trend predictions for AI and cybersecurity, and the rise of the Chief Digital Trust Officer appeared first on Agility PR Solutions.

Trends 110

Trends Analysis Consumer Company 110

Institute for Public Relations

MARCH 4, 2024

A content analysis of 434 top podcasts with 24,004 episodes was conducted between Jan. All podcasts were on Apple Podcasts or Spotify, and researchers used OpenAI’s Generative Pre-Trained (GPT) model to extract … Continue reading Trends Among Top-Ranked Podcasts in the U.S.

Trends 52

Trends Analysis Training Social Media 52

5W PR

NOVEMBER 2, 2023

The Top Trends in Gaming from G2E 2023 The Global Gaming Expo (G2E) 2023 gathered professionals in the gaming and gambling industry to discuss the latest trends and challenges. The event showcased key gaming trends that will shape the industry in the future.

Trends 78

Trends Sports Advertising Advertising 78

The Hoyt Organization

SEPTEMBER 8, 2023

Trends that might have taken hold at the end of last year might be irrelevant now. As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. 6 Important Trends In Public Relations To Pay Attention To 1.

Trends 97

Trends Brand Branding Analytics 97

PRSay

AUGUST 11, 2021

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. For example, I am looking for three takeaways from a current news event,” so “pitches need to be especially topical and add analysis to the news of the day.”.

Media Relations 195

Media Relations Trends Media Newspapers 195

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations. The trend toward increased CEO visibility isn’t merely a matter of ego, or personal preference, though it certainly might feed their vanity.

Corporate 182

Corporate Analysis Reputation Trends 182

Agility PR Solutions

FEBRUARY 24, 2022

The post 8 ultimate SEO trends to follow in 2022 appeared first on Agility PR Solutions. As SEO ranking becomes ever more competitive, it is becoming increasingly important for companies to produce content that is both of a high quality and relevant to the consumer. […].

SEO 170

SEO Trends Engineering Consumer 170

Agility PR Solutions

MAY 5, 2021

They’ll have to stay abreast with marketing trends or face challenges associated with Digital Darwinism. The post 3 digital marketing trends brands can’t ignore in 2021 appeared first on Agility PR Solutions. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore.

Trends 202

Trends Marketing Brand Branding 202

Prohibition

OCTOBER 2, 2023

Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies. If you’re struggling to keep up with your competitors, social listening is great for competitive analysis – identifying market trends and formulating effective strategies.

B2B 77

B2B Trends Strategy Marketing 77

Agility PR Solutions

FEBRUARY 24, 2021

Social media platforms introduce new features and change their algorithms consistently to keep up to date and keep up with app feature trends to further improve your apps’ popularity. The post Evolving social marketing and media trends in 2021 appeared first on Agility PR Solutions.

Trends 188

Trends Marketing Media Social Media 188

Agility PR Solutions

AUGUST 16, 2022

These created new trends across […]. The post 9 social media trends to improve your PR strategy in 2022 and beyond appeared first on Agility PR Solutions. Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years.

Social Media 170

Social Media Trends Strategy Media 170

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs. Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts.

Measurement 334

Measurement How To Retail Analysis 334

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! SimilarWeb. SCHEDULE A DEMO.

Analysis 74

Analysis Tools SEO Software 74

Agility PR Solutions

JANUARY 6, 2021

The post 5 public relations trends that will gain traction post-COVID appeared first on Agility PR Solutions. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships. Here are […].

Trends 197

Trends Publicity Consumer Strategy 197

Agility PR Solutions

AUGUST 19, 2021

The post How the pandemic is reshaping the future of retail—here’s overall and by-industry analysis appeared first on Agility PR Solutions. Retail […].

Retail 86

Retail Analysis Industry Sports 86

Agility PR Solutions

OCTOBER 27, 2020

The trend had been steadily growing but accelerated after the pandemic was declared. The post Where’s digital marketing trending? COVID-19 may not have delivered a business boost to most industries, but it’s caused many more consumers to rely on digital shopping. Here are 4 directions. appeared first on Agility PR Solutions.

Trends 164

Trends Marketing Digital PR Consumer 164

Agility PR Solutions

APRIL 2, 2024

In […] The post 8 ways artificial intelligence can boost your email marketing appeared first on Agility PR Solutions.

Marketing 100

Marketing Analysis Data Trends 100

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Training 113

Agility PR Solutions

JANUARY 26, 2021

The post 6 trends that will impact the PR profession in 2021 appeared first on Agility PR Solutions. Mandated closures, concerns over the virus, and other factors led to an increase in ecommerce adoption, a rise in the use of technology to stay connected, and nearly brought […].

Trends 177

Trends Technology Industry Analysis 177

Onclusive

JANUARY 24, 2023

The global greenwashing discussion doubled every year Our analysis shows that the volume of discussions relating to greenwashing across mainstream and social media has doubled every year over a three year-period (November 2019 to September 2022). But smaller businesses aren’t immune and have been targeted too. In collaboration with Digimind.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

The global greenwashing discussion doubled every year Our analysis shows that the volume of discussions relating to greenwashing across mainstream and social media has doubled every year over a three year-period (November 2019 to September 2022). But smaller businesses aren’t immune and have been targeted too. In collaboration with Digimind.

Analysis 195

Analysis Media Financial Reputation 195

Agility PR Solutions

NOVEMBER 10, 2020

Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. The post Marketing and PR trends that are impacting the Fintech industry appeared first on Agility PR Solutions. Consequently, the consumers’ growing […].

Trends 157

Trends Industry Marketing Financial 157

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

Training 94

Training Trends Media Survey 94

Onclusive

DECEMBER 7, 2023

Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. Media mention tracking also helps identify trends and pinpoint areas for improvement. Topic Analysis PR metrics like topic analysis is a great way to improve the quality and relevance of your content to your stakeholders.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. Media mention tracking also helps identify trends and pinpoint areas for improvement. Topic Analysis PR metrics like topic analysis is a great way to improve the quality and relevance of your content to your stakeholders.

Measurement 195

Measurement Analysis Reputation SEO 195

Remote PR Jobs

FEBRUARY 16, 2023

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. Trends in Analytics Beyond analyzing data, AI technology has the capacity to identify trends and best practices in your sector. Save money, time, and effort with AI-powered customer service agents.

Technology 243

Technology Customer Service Software How To 243

Agility PR Solutions

SEPTEMBER 30, 2020

The post Data analysis deficiency: Two-thirds of organizations are failing to deliver real business impact appeared first on Agility PR Solutions. To be […].

Analysis 88

Analysis Data Analytics Report 88

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Trends are cyclical. Lattes can then use peppermint instead.

Analysis 318

Analysis Viral Trends Software 318

ImPRessions - Crenshaw Communications

JULY 6, 2022

Many databases promise up-to-date background on media targets and trends. But for all the hype, there truly is no substitute for manual research and human analysis. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Yet, many PR teams look for technology shortcuts.

SEO 333

SEO Analysis Meeting Travel 333

The Proactive Report

DECEMBER 9, 2022

These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. One for the most exciting tools available to PR and marketing pros is audience analytics and tracking.

Analytics 246

Analytics YouTube Analysis Data 246

Agility PR Solutions

JUNE 27, 2021

The post 5 ways to embrace content marketing trends that dominate in 2021 appeared first on Agility PR Solutions. If there is anything we have learned with the COVID-19 lockdown, it’s that if your business isn’t online, it does not exist. Almost every […].

Content Marketing 148

Content Marketing Trends Marketing Report 148

Agility PR Solutions

AUGUST 4, 2022

At Curastory, we think these digital advertising trends are more complex […]. The post 4 new influencer marketing trends to watch in a changing Web world appeared first on Agility PR Solutions. CPM prices on Meta have jumped 61 percent YoY, causing performance marketing teams and agencies to conduct strategy meetings regularly.

Web 100

Web Trends Marketing Advertising 100

Remote PR Jobs

JANUARY 30, 2024

By analyzing market trends, audience behavior, and industry dynamics, PR practitioners can develop targeted campaigns that resonate with their intended audiences, leading to more successful outcomes. Lastly, analytical thinking enables PR pros to anticipate emerging trends, spot opportunities, and stay ahead of the curve.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130