PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. I’ll just let that sink in.

Blogging 51

Blogging Brand Branding How To 51

Buzzstream

DECEMBER 20, 2023

This bulk analysis helps quickly assess the quality and relevance of numerous backlinks, which can help you identify valuable links and potential risks like spammy or low-quality links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Starts at $49.99/mo

Tools 71

Tools SEO Analysis Google 71

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. The infographic below breaks down the five key steps to comprehensively manage earned media programs.

Measurement 75

Measurement How To B2C Infographics 75

Buzzstream

DECEMBER 20, 2023

This bulk analysis helps quickly assess the quality and relevance of numerous backlinks, which can help you identify valuable links and potential risks like spammy or low-quality links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Starts at $49.99/mo

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This bulk analysis helps quickly assess the quality and relevance of numerous backlinks, which can help you identify valuable links and potential risks like spammy or low-quality links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Starts at $49.99/mo

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Buzzstream

MARCH 13, 2024

Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Internal Datasets. Backlinks: 66 RD, according to Ahrefs.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy.

Digital PR 62

Digital PR Examples Strategy Survey 62

PRSay

MAY 18, 2016

If data is communication fuel, analysis is the racecar that gives it purpose. If they visualized the data in a chart or infographic. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs. Data Closes Deals. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Guidelines 106

Sword and the Script

NOVEMBER 3, 2015

The second source comes by way of an RSS reader (I’m a big fan of NetVibes ), which I diligently update adding new blogs and media outlets as identified – and eliminating those that become less relevant. Bookmark blog post or contributed content ideas. Internal notes.

Industry 60

Industry Pitching Survey Twitter 60

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. The following tactics featured (of which are nearly all free) will add value to your planning framework, year-over-year analysis and assessment, performance reporting, team brainstorming, integration with artificial intelligence, and more.

Enterprise 57

Enterprise Tools Strategy Marketing 57

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. There are still many precious memories that I wish I could include in this blog post.

Pitching 28

Pitching Analysis Case Study Local 28

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? Writing a blog post? Answering an email inquiry about the status of the blog post?

How To 60

How To Software System Employee 60

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration.

Writing 119

Writing Case Study Study Brand 119

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. Annual spending on PR software grew 14.7%

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

NOVEMBER 27, 2018

It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. Perform SEO analysis. Conduct a gap analysis. ” A formal gap analysis can be done manually in a spreadsheet or with the aid of scraping tools like BuzzSumo. I push back. Enter: Google.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. The year 2000 feels like a different lifetime.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. The year 2000 feels like a different lifetime.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Let’s use setting goals and KPIs for now.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. Statistical Analysis and Data Mining. Analysis and Application: This is about seeing the bigger picture. Most are technical skills, but number 2, 3 & 4 are vital for marketing and & PR jobs.

LinkedIn 100

LinkedIn SEO Infographics Data 100