5W PR

JANUARY 10, 2025

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Many brands are adopting sustainable farming methods, such as organic and biodynamic agriculture, which minimize the use of harmful chemicals and promote soil health.

Brand 78

Brand Branding Agriculture Chemicals 78

Flack's Revenge

AUGUST 6, 2019

It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest.

Corporate 198

Corporate Brand Branding Agriculture 198

Communications Conversations

MARCH 29, 2019

Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont). Her ability to connect with people and passion for telling stories about agriculture – and more specifically the people who drive the industry — struck me right away, and over the years that focus has only become sharper and stronger.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

MAY 15, 2023

That includes things such as donating a part of profits to charities or supporting sustainable agriculture initiatives. Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement.

Consumer 88

Consumer Brand Branding Agriculture 88

NewsWhip

JANUARY 11, 2024

From ethical resourcing to creating products that don’t disrupt ecosystems, consumers pay attention, and it’s naive of businesses to think they can skirt around the truth and “ greenwash ” their brand, because it almost always ends up in a reputation crisis. Anything less and public opinion may change.

Brand 78

Brand Branding Agriculture Ethics 78

5W PR

OCTOBER 30, 2023

This movement is guided by sustainability, resource efficiency, and ethical food production. Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. Consumers, businesses, and policymakers are realizing the importance of addressing food waste and its impact on the environment.

Trends 78

Trends Agriculture Resources Consumer 78

5W PR

FEBRUARY 14, 2024

They’re a discerning, socially conscious force, from Gen Z activists toting reusable water bottles to budget-conscious families demanding fair trade coffee and ethical fashion. The brand prioritizes sourcing sunflower oil from sustainable agriculture. The audience is no longer swayed by empty promises and flashy ads.

Consumer 78

Consumer Brand Branding Agriculture 78