Shift Communications

NOVEMBER 3, 2014

Last year, the folks behind the “Carrie” remake nailed it with their “ Telekinetic Coffee Shop Surprise ” that terrified customers to the tune of nearly 60 million YouTube views. When a journalist later called Gordon out on the stunt, which he believed to be fake, Gordon exacted his viral revenge. Zach Burrus. Marketing Analyst.

Advertising 92

Advertising Advertising Viral YouTube 92

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). You now have a different, more exciting challenge.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. About Avinash Nair. You can find him on Twitter: @AviNair52.

Digital PR 251

Digital PR How To Small Business Analysis 251

Melissa Agnes

SEPTEMBER 21, 2014

How to plan for a global, viral crisis. How to incorporate collaborations from government agencies, emergency responders and other third-parties within your crisis communication plan. Take a look at Malaysia Airlines’s YouTube strategy. The importance of getting the first 24 hours right in a crisis.

Airlines 210

Airlines Crisis Management Crisis Crisis Communications 210

PRSay

SEPTEMBER 17, 2019

Two years later, Popeyes chose to debut its chicken sandwich announcement with a video from Sweet Dixie Kitchen, where they would give a preview of the sandwich, giving an in-depth and viral feel to the announcement. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube.

Product Launch 148

Product Launch Storytelling Social Media Video 148

The Hoffman Agency

OCTOBER 13, 2020

HA-WA Account Executive Kiana Cacchione explains how the I Love My Ducks YouTube video changed the trajectory of her life: The year was 2010 and my Abercrombie and Fitch-wearing 8th grade self was absolutely thriving. Don’t sleep on YouTube videos, y’all … they could inspire you to make your next big move!

YouTube 36

YouTube Viral Video Social Media 36

Mark My Words

DECEMBER 11, 2014

They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. Brand’s YouTube response to the Sun showed resolve: “Don’t worry, it’s just a story. As he affirms in one YouTube video, he’s “just standing there to get the cameras to come”.

Brand 122

Brand Branding Newspapers Media 122

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. asked mono’s John Blackburn, a veteran of Minneapolis agency Fallon’s legendary BMW Films campaign. Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

Bad Pitch Blog

MAY 26, 2009

This bad pitch comes from a mobile service provider’s agency. SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. T-Mobile just launched a series of eco-friendly viral videos - the latest rollout under T-Mobile’s recently launched Mobilize sustainability platform, (www.t-mobile.com/mobilize) It’s not viral. 2) Buzzword Bingo.

Pitching 40

Pitching Viral Mobile Video 40

Waxing UnLyrical

OCTOBER 17, 2011

Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. 200,000 YouTube views in one week. The campaign has brought our brand voice to life in a tangible way through our Twitter, Facebook and YouTube channels.

Publicity 87

Publicity Banking YouTube Social Media 87

wiredPRworks

NOVEMBER 10, 2016

The biggest misconception is that the campaign will go viral. Isolating influencer marketing from brand management, PR, digital marketing, social media teams, and external agencies. I’d love to see an ongoing video series, preferably live on YouTube and Facebook, co-hosted with influencers to tell your story. Was it worth it?

Marketing 65

Marketing Conference Advertising Advertising 65

Sword and the Script

JANUARY 27, 2015

People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. PR earned media owned media paid media PR agencies pr strategies shared media' Forty-eight hours later I received a second phone call and by extension another voicemail and this time, also an email.

Pitching 60

Pitching eBook Advertising Advertising 60

Prohibition

JANUARY 23, 2023

For example, a link to YouTube might feature in the social copy and not an embedded video. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. . ‘Native posting’ is the first thing to consider with Facebook.

Video 62

Video Social Media Instagram Media 62

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Ultimately, the result was a comprehensive, 16-minute video interview published on YouTube and one of the industry’s most valued publications. Julie Staadecker, Account Director. Client: McDonald’s.

Print 60

Print Media Travel Wireless 60

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. What’s the biggest mistake agencies and companies make in producing a GUINNESS WORLD RECORDS event?

Viral 88

Viral Marketing Guidelines Local 88

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. You can find him on Twitter: @AviNair52.

Crisis 271

Crisis Brand Branding How To 271

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Pepsi’s #SwagStepChallenge , a great example of a branded hashtag campaign, spread like wildfire on TikTok, as well as on Twitter and Youtube. TikTok’s users, however, don’t seem concerned. and more than 500 million active users worldwide.

B2B 310

B2B Video Creativity Social Media 310

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

PR Conversations

APRIL 27, 2015

But more seriously, I would say the Canadian Space Agency. As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

But more seriously, I would say the Canadian Space Agency. As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube.

Film 40

Film Crisis Communications Ethics Crisis 40

Sword and the Script

AUGUST 7, 2018

I’ve seen so many brands spend $10,000 – and tons of time – for a professionally produced video that winds up with 57 views on YouTube. Yet these videos don’t have the virality marketers often imagine. These videos don’t “go viral” just because they’ve been created. It’s just not worth it. execute them?

Video 60

Video Marketing Viral B2B 60

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one.

Tools 157

Tools Media Software Analysis 157

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. If 55,000 people watched your video on YouTube, I was happy. Through a click-thru on a tweet or YouTube link? Our clients were happy.

Social Media 97

Social Media Media YouTube Facebook 97

NewsWhip

NOVEMBER 11, 2021

That shows you the Timeline of public and media interest, and you can add content feeds of articles published on the web, posts from social networks such as Twitter, Facebook, Reddit, Instagram, and YouTube, and leaderboards of the websites, journalists, and subreddits that mention your brand. On top of that, you can sort by Highest Velocity.

Reputation 78

Reputation Brand Branding Reddit 78

Shift Communications

JUNE 2, 2015

Back in the day it was a (so-called) “viral video” cuz those were cool. The content changes but the marketing strategy rarely evolves – beyond the addition of new outposts, e.g.: “We’ll tweet it; we’ll post it to Facebook; we’ll upload it to (YouTube or Slideshare); we’ll post it to our LinkedIn page; and pin it on Pinterest!”.

Content Marketing 60

Content Marketing Strategy Marketing Pinterest 60

MaccaPR

JANUARY 6, 2015

His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. We divulged " 4 Marketing Secrets for Viral Guinness World Records " from our firsthand experience setting Guinness World Records for clients, including Kemps'' Largest Scoop of Ice Cream.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Prohibition

DECEMBER 17, 2021

Domino’s Viral Staff Video. Several recordings of two employees joking about in the kitchen of one of their branches were shared on YouTube. How can a PR agency help? A PR agency is essential in this type of situation. A PR agency essentially acts as a middle man between the company and the press.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements. When UGC goes viral, it can create a ripple effect. They have also changed the methods used to promote tourism.

Tourism 88

Tourism Social Media Travel Marketing 88

Journalistics

MARCH 18, 2016

I also think you should never allow agencies to register accounts on your behalf.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. ” – Brian Rudolph, Verifone. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

I also think you should never allow agencies to register accounts on your behalf.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. ” – Brian Rudolph, Verifone. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. In the UK, TikTok has become increasingly popular, with over 22.28

Privacy 62

Privacy Social Media Instagram Viral 62

Konnect Agency

JANUARY 17, 2020

In order to be successful, companies and social media agencies must strike a balance between analyzing social data while also finding new ways to engage with customers through the use of these new tools and platforms. YouTube is second only to Facebook in terms of active users. and user-generated content.

Social Media 87

Social Media Trends Media Instagram 87

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

MaccaPR

MARCH 2, 2017

How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. How to Partner with YouTube Influencers: Tips for Success ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Imagine how far your brand could go with videos that spoke with, rather than at, your customers on YouTube with this level of feeling?

Social Media 48

Social Media Marketing Media YouTube 48

Mark My Words

FEBRUARY 23, 2018

A few critical tweets directed at a trailer to an upcoming Peter Rabbit film, which features an animated child with a blackberry allergy being pelted with them by a gang of bunnies, escalated into a viral campaign and led to a grovelling apology by the studio. All very nice, their PR agency tells them, but not enough to get media attention.

Print 60

Print Viral Film Construction 60