Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. agency, media and. Five years ago, no one expected their PR firm to have video storytelling capabilities. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. This is in part because like attracts like; large brands can bring more of the same, they reason.

Small Business 168

Small Business SMB Local Viral 168

Cision

NOVEMBER 19, 2015

Marc Landsberg, founder and CEO of Chicago-based social media agency SocialDeviant , thinks that ideas are no longer rare, hard-to-find gems. Here are Landsberg’s tips for establishing goals, engaging with your audiences and executing to drive success: What’s the value in social media listening?

Viral 120

Viral Content Marketing Consumer Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, happy news is a main driver for social media sharing. Emotions layered with happiness make up the majority of top drivers of viral content. We all act as reporters looking for effective client and agency stories with some emotional impact. We admire brands that leverage good opportunities into great ones.

Airlines 147

Airlines Insurance Insurance Exercises 147

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. now want to know, “How can we go viral?”. Do you have a strong story and storytellers? Smaller newsrooms are covering a far wider reach of topics. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Publicity 120

Publicity Storytelling Journalism Viral 120

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. But it’s not the PR team telling stories in an attempt to get them picked up by traditional media. It’s a useful way of spotting issues, trends, and themes.

Storytelling 60

Storytelling Local Community Case Study 60

Mark My Words

DECEMBER 11, 2014

With an incredible social media following dwarfing the reach of every UK newspaper, Brand has been able to communicate his position regarding his rented accommodation, and has directly invited the public to decide for themselves. So what lessons are there to learn for the big media outlets? You can’t change the tide.

Brand 122

Brand Branding Newspapers Media 122

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. But it’s not just the social world where video has a key presence. Stationery brand Notes did a great job of storytelling using a simple set of handwritten notes.

Video 62

Video Product Launch Film Social Media 62

Cision

OCTOBER 16, 2017

Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? So, that’s an area of strategic value that I think communicators can think about. It means comms and marketing have to talk to each other.

Media 202

Media Storytelling Technology Data 202

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military.

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

MARCH 22, 2016

PR agencies’ average rate of profitability has suffered as a result. His company has previously conducted PR firm billable hour survey research for the larger agencies. There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. The Rise of Agency New Business Development.

Survey 60

Survey System Trends Small Business 60

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. Note: This transcript has been modified for clarity and brevity.

Advertising 131

Advertising Advertising Data Reputation 131

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Here's why.

Case Study 130

Case Study Study Writing How To 130

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR.

Viral 78

Viral Digital PR Storytelling Reputation 78

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

ReimaginePR

JUNE 10, 2015

I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. That said, had the Challenge been launched officially, globally and cooperatively, I suspect it would have failed. The casual spontaneity and lack of branding were part of the mass appeal. Nothing that helps saves lives can be labeled “bad”.

Video 120

Video Government Healthcare Viral 120

Shift Communications

MAY 24, 2022

But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Influencer marketing is still on a bull run, and we are all in. Create open-ended briefs.

Strategy 97

Strategy Marketing Guidelines Creativity 97

NewsWhip

MAY 12, 2021

Choosing how to distribute social media campaigns | 22:59-23:51. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. Lauren: Yeah, so we’re primarily responsible for organic social, but we do partner.

Trends 78

Trends Brand Branding Reddit 78

5W PR

JUNE 12, 2023

The advent of social media has brought about significant transformations in the tourism industry. From inspiring wanderlust to shaping travel decisions, social media has become an indispensable tool for both travelers and tourism businesses. Social media provides a platform for travelers to showcase their adventures.

Tourism 88

Tourism Social Media Travel Marketing 88

NewsWhip

JUNE 23, 2021

Agency of the future | Jump to text. And Zach, I think it’d be good to learn more about yourself, your role, the insights team at Kivvit, as well as getting a sense really of what his concept of the agency of the future means for you and for Kivvit. And it’s almost ironic to talk about agency of the future.

Data 78

Data Media Analytics Energy 78

MaccaPR

MARCH 2, 2017

Those were questions I asked while preparing for a lecture before a tribe of shiny-eyed, impossibly young and disarmingly idealistic PR students at Metropolitan State University in Minneapolis earlier this month (thanks to professor Rose McKinney of the Pineapple RM agency for the invite). The Buffer Guide to Video Metrics ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52