Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. And any good agency will advise as to what is achievable for you. Industry trends. What is media coverage? Setting targets.

Print 112

Print Trends Agency Brand 112

Prohibition

AUGUST 29, 2023

This can include product reviews, interviews, or features in food publications, both online and in print. Consider factors such as seasonality, industry trends, and consumer behavior to determine the best time to introduce your new product or menu item. They ensure a consistent and impactful presence across social media channels.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. The Times’ acquisition of Wordle is indicative of a larger strategy publishers are employing this year: diversifying their content to attract a greater number of viewers/subscribers.

Strategy 103

Strategy Media Journalism Banking 103

Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. As a data-driven agency, we focus our efforts in concrete evidence and research. No pitch topic is off the table. Among other angles, we are currently pitching “Dog Tees to Turn your Ruff Day Around.”.

Agency 60

Agency Apparel Pitching Creativity 60

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Why are you approaching this as (a pitch, a news release, a social media post, etc.)

Communications 99

Communications Comparison Exercises Interviews 99

5W PR

AUGUST 27, 2020

Used by non-profit organizations, PR agencies, and other institutions, the earned media technique has been an important path toward making authorities in different industries. For instance, companies making products that support the fight against COVID-19 should use key trends and news on the pandemic as an SMT news hook.

Media 68

Media Travel Radio Interviews 68

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . How do you envision the future of PR?

Television 120

Television Travel Tourism Pitching 120

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs. Of course, all the images in the world will only get noticed if your pitches are strong.

Communications 253

Communications Data Local Survey 253

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Do keep up on trends. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. What are some of the biggest pitching mistakes communication professionals make?

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

OCTOBER 18, 2016

His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. Sometimes that also wound up in print, but it was frothy that earned the interview. Words matter and his word was frothy.

Financial 60

Financial Pitching Banking Trends 60

Shift Communications

FEBRUARY 2, 2016

Older hats in the PR industry might struggle to distinguish between advertorial and native advertising, except for the fact that one belonged to the age of print, and the other belongs to that of digital. First and foremost, it’s a revenue issue for publishers, with print disappearing and digital ads failing to make up the shortfall.

Advertising 60

Advertising Advertising Print Pitching 60

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Have your materials at the ready – the pitch, description, images, samples and giveaway items – so when the PR team identifies these last-minute opportunities, you can jump on them without delay.

Survey 60

Survey Enterprise Radio Print 60

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized. Conflicting interests.

Journalism 64

Journalism Brand Branding Advertising 64

Shift Communications

MARCH 4, 2016

We’re hungry to stay updated on the latest trends and breaking stories, never knowing where that next campaign idea or pitch angle will come from. By adding hot topics or trending terms to your Google Alerts, you’ll be able to spark your creativity in new and challenging ways. As PR professionals, we’re glued to the news.

Media 60

Media Google Sports Print 60

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Budget Trends by Kantar Media. 16% on marketing analytics. in the last 12 months; Senior marketers expect marketing budgets to grow 8.7%

Marketing 65

Marketing Survey Study B2B 65

Mora Communications

OCTOBER 26, 2017

Innumerable outlets, both online and off, continually cover the latest beauty trends. There are a number of target markets within the field, which offers a number of different story and pitch ideas. Print coverage is still crucial. Beauty PR Agency Los Angeles | Copyright © Mora Communications Inc.

Newspapers 40

Newspapers Print Storytelling Industry 40

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? Commenting on current trends in your industry through a survey Conducting a survey is an excellent way to get publicity and present your business as a valuable source of information and enhance your credibility. The answer is – yes! Instant Download!

Media 89

Media eBook Survey Travel 89

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. What is your “share of voice” on important corporate topics or industry trends—i.e. how often is your name mentioned with those topics vs your competitors?

Report 40

Report Media Television Radio 40

Remote PR Jobs

SEPTEMBER 25, 2023

Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. His approach reflects an industry trend toward ‘performance-based’ pricing. just local media pitching, solely trade media, etc.).

Radio 100

Radio Print Television Local 100

MaccaPR

JULY 8, 2015

Mae Schunk to nearly 200 school districts across Minnesota taught me about the growing strength in the Twin Cities metro and the struggles of rural areas – trends which are helpful to understand when you edit a statewide business publication. That kind of PR pitching reveals a shot-gun approach. Traveling with Lt.

Interviews 48

Interviews Radio Journalism Newspapers 48

Sword and the Script

JANUARY 3, 2017

Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. So, the agencies (as they’ve admitted to me) will blend some percentage of absolute crap sites into their digital target mixes to lower the official budget. And yet, there are problems. Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Is your PR agency bring creative ideas to the table? What sort of opportunities? Help Humanize Marketing? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. Collect and cultivate freelancers. And there are practical reasons to prep early.

Television 120

Television Interviews Engineering Tools 120

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. It’s most apparent with PR agencies that are changing their structures. The colors you use on the web are not the same colors you use for print. The role I play creatively is distinctly different. What happened between then and now?

Creativity 150

Creativity Web Social Media Data 150

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. Are you kidding?

Software 119

Software Case Study Advertising Advertising 119

Shift Communications

DECEMBER 1, 2016

While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories. Authoritative data allows PR professionals to do just that, defining trends or uncovering something “new.” Apartment renewal rates on the rise?

Strategy 60

Strategy Print Insurance Insurance 60