Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 6) Technology that will change reporting.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Finally, about 40% either have no plans to use it, or simply aren’t sure. How is it being used?

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. Give our services a try.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. Focus the team’s time.

Agency 149

Agency Tools Technology Media Training 149

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report.

Study 139

Study Media Relations Media Measurement 139

Scott Public Relations

JULY 13, 2023

The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future. The global annual PRBI Barometer is a decision-making tool that allows member agencies to make knowledgeable business decisions.

Ethics 52

Ethics Survey Insurance Insurance 52

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Flack's Revenge

MAY 14, 2019

I’ve found that most just want great results, they’re not trying to milk an agency. So, for anyone who’s asking, here’s a newsflash (actually, two, no extra charge): The media generally don’t care about your news. He cited data from recent studies: “Is the process of media relations getting harder?

Survey 195

Survey Journalism Agency Data 195

Sword and the Script

DECEMBER 28, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 8 Innovations in Public Relations Technology to Watch.

Blogging 135

Blogging Software Google Content Marketing 135

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 59

Radio Pinterest Television Government 59

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. I work closely with reporters and bloggers to get ink for my clients, which for me are B2B technology vendors. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. As a vertical, technology companies invest 9.7% of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

JUNE 7, 2023

The intersection of journalism and AI is the most important media issue of our time. But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. You can stop reading there.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Flack's Revenge

SEPTEMBER 1, 2021

Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. Her conclusion that the tech PR model is broken seems based on an outdated view of PR as simply media relations. I don’t know of any agency that just does media relations, tech or otherwise. The appetite is there.

Writing 177

Writing Pitching Report Industry 177

Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Press releases are nearly useless.

Engineering 98

Engineering Television Travel Financial 98

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Bernays surveyed thousands of doctors (the original third-party influencers), and most said that a large breakfast was conducive to good health. Today, statistically valid surveys like his are still used to create news and build credibility. Lee was a leader in media relations. The rest is history.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . The 3 rd annual survey will be initiated soon! Employee engagement surveys: 36%.

Blogging 80

Blogging Publicity Marketing Survey 80

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 84

Automotive Agency Tourism Mobile 84

5W PR

APRIL 23, 2020

Of those polled, 87% of respondents to a recent survey by software solutions company, Shekel, already said they prefer to shop at stores that have touchless or some kind of self-checkout. The results of this survey give rise to the greater probability of even greater increases in cashierless stores than reported in an earlier article.

Consumer 97

Consumer Survey Retail Software 97

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate. Journalists Love Twitter, and if Your Job is Media Relations, You Should too.

SEO 101

SEO Software Resources Newspapers 101

Stephen Waddington

JUNE 9, 2017

Ahead of the event I polled my network to explore the attitude of practitioners to the different challenges that the public relations profession is facing. It was a quick and dirty survey with a modest response rate. Nonetheless the results shine a light on how the public relations profession is modernising. Automation – 51.7%

Publicity 111

Publicity Survey Measurement Community 111

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Even so, these survey results raise an eyebrow.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. And now, here’s this month’s PR technology summary…. Edelman will be the first agency to cross-reference earned audiences with Cision’s 925+ million influencer profiles for targeted ongoing engagement.

Analytics 68

Analytics Report Technology Pitching 68

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. ResponseSource also offers press release distribution and a media database.

Pitching 89

Pitching Report Software Survey 89

Agility PR Solutions

SEPTEMBER 23, 2019

New research from PR and social media agency Uproar PR finds that employees are recommending enterprise tech solutions to their employers—and they’re learning about those solutions from the media.

Employee 66

Employee Enterprise Media Survey 66

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make your media contacts easy to find. media@team.com ). It’s been an eye-opening experience.

Company 99

Company Survey Pitching Report 99

Sword and the Script

OCTOBER 20, 2020

Should the Public Relations Report to the CEO or CMO? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? It’s an older technology but I still find it useful. What is PR?

Resources 119

Resources Publicity Reddit Interviews 119

Sword and the Script

JUNE 30, 2020

For example, a recent survey by Ragan Communications found that about 50% of PR professionals say they are working more collaboratively with the C-Suite as a result of the Coronavirus pandemic. A handful of survey takers wrote in with nuanced answers. Out of curiosity, I posted a survey question to Twitter.

Report 118

Report Publicity Survey B2B 118

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 3) Teletrax by 4C and iQ Media merge and form Kinetiq.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. I’m crunching data from this year’s survey now, and while the results aren’t finished yet, I can tell you that number has grown. Myth 6: Content marketing replaces media relations.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 46) “Help transit agencies communicate to the public.”.

Employee 148

Employee Print Writing Survey 148

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40