10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1.

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Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Consider that: The number of bona fide independent media outlets is declining – in the U.S. Is Media Relations Dead?

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5 ways the COVID-19 pandemic is changing media relations

PR Daily

Navigating the ever-changing landscape of media is never easy. In the midst of this, the media landscape continues to evolve. Prior to COVID, unless your clients lived in a major media market, chances of regular national TV appearances were slim.

Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. >>> Can your agency bring big ideas and execute? Are exclusives still useful in media relations?

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

6 tips for better media relations during COVID-19

PR Daily

Media relations has become a pivotal part of communications during COVID-19. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience?

Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder.

Finding the Inspiration to Pitch

PRSay

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. So many pitches come across like a robot wrote them. Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer.

Media Relations in 2020

5W PR

A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. And then there are special groups on various social media sites like Facebook, LinkedIn or Twitter.

4 ways to maintain your media relations skills

PR Daily

Here are some ways to grow your media relations skillset and start earning more coverage. The same idea is true in media relations. To remain at the top of your game, it’s important to be flexible enough to identify and adjust to every media relations opportunity that presents itself. Here are four ways to “stretch” your own media relations muscles: 1. Study your media. Meet with members of the media. Engage on social media.

Multimedia: The Future of Media Relations

Glean.info Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent. 3 More Reasons Media Relations is Harder. Most of my experience in media relations comes from a B2B technology perspective. Also, see these related posts.

Making Media Relations Connections

Shift Communications

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Doing so can help us ensure we picked the right target from our media list and that our pitches are tweaked to address their specific interests.

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

The work from PR Daily’s Media Relations Awards finalists checked all the boxes. We called on communications pros, organizations and agencies from across the globe to share their innovative campaigns, events, pitches and strategies—and they did not disappoint. Today, we’re excited to announce PR Daily’s Media Relations Awards finalists. Global Media Relations Campaign. Carbon Engineering, Yulu Public Relations and Carbon Engineering.

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. The media outlet pays the journalists. Legacy media professionals (editors, reporters, columnists, etc.) In many cases, your agency or communications staff will have relationships with the key journalists in your niche.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

Why and how you should keep working on media relations

PR Daily

Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”. Not so, savvy PR veterans say, asserting instead that media relations has evolved. Social media networking. Owned media.

5 reasons media relations is not dead

PR Daily

Trends such as brand journalism , content marketing and social media are more present than ever in PR plans. This shift has some communicators questioning the need for traditional media relations and earned media coverage. Here are five reasons why you should take an integrated approach to PR and not ditch the pitch. Earned media is still king. Earned media coverage isn’t free; ideas, time and pitching come at a price.

How Should You Change Your Media Relations Approach in the New Journalism Landscape?

PRSay

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. Pitch a story and not your spokesperson.

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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How to Build Better Relationships with Journalists

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You know, we have other interests. We don’t all go home and talk to our families about cloud storage all weekend — well, not all of us anyway.”

How to Improve PR Pitches to Hispanic Media Outlets

Glean.info Blog

Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. Simply translating press releases and media statements into Spanish is dreadfully inadequate, warn PR pros who specialize in Hispanic media.

6 ways to solidify your media relations

PR Daily

How can we improve media relations? Dig deep into a reporter’s beat before sending a potentially meaningless pitch. Read what they write—not just posted pieces, but their social media feeds and personal blog, as well. It may sound creepy to learn that PR agencies keep a “dossier” on key reporters, but it’s all about knowing the territory. We must also know the story we’re pitching. If it’s not airtight, it’s not ready to pitch.

This is How the Sorry State of Media Relations Ends

Sword and the Script

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Also, see these related posts: 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. How to Generate Media Referenceable B2B Customers with a Blog.

How to adapt your pitches during noisy news cycles

PR Daily

Some humanity and creativity can help find success for your clients even when the media is overwhelmed by national news headlines. When it comes to media pitching, it’s been difficult to predict how or if the media will respond.

How machine learning can perfect your pitching

PR Daily

Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach. PR agencies can use algorithms, AI and machine learning to better target journalists by predicting which ones are likely to write about specific topics based on what they’ve previously written. Meltwater , Cision or any other media monitoring platform can provide similar data.

Navigating Taboo Topics in Media Relations and Social Media

Konnect Agency

As a publicist, you are talking with the media daily as they are the gatekeepers when it comes to deciding if they are willing to include your client in their media coverage. However, you will not always pitch to an editor who is aligned with a particular brand, product, or topic.

No News, No Problem: How to Keep a Steady Media Relations Drumbeat

Shift Communications

We can’t rely on having “new” news to entice the media. Here are a few of the ways our team keeps a steady media relations drumbeat all year long. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Not pitching reporters: Seems counterintuitive? Media Media Relations News Pitching Public RelationsLast week: Hired a former internet prodigy as CTO.

Top Media Relations Challenges & How to Solve Them

Shift Communications

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. In this spirit, I’ve recapped what I believe are the top challenges when approaching media relations, as well as what we as PR pros can do to solve them. Making Time for Media.

5 media relations tips for your next industry conference

PR Daily

However, they also present a lesser-known benefit—the chance to meet journalists who are key to your industry and to pitch your organization for coverage. In case you’re new to media outreach, industry events are the perfect occasion to get your feet wet. They present a natural angle to break the ice with journalists and a defined set of media contacts to tap. Secure the media list. MMI Agency.

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Motivating the Modern Millennial Homebuyer with Relatable Insights, Bank of America, Bank of America in partnership with Burson-Marsteller. Beyond Ad Trade: Elevating The Trade Desk as a Key Player in the Media and Tech Ecosystem, 5W Public Relations and The Trade Desk. Pitch.

Navigating the changing world of media relations

PR Daily

In-house teams and PR agencies can no longer rely on old-fashioned practices including leisurely lunches wining and dining journalists. They must think more carefully about ensuring they build relationships with relevant media professionals to secure coverage. Use these tips to ensure you don’t get lost in the ever-changing media landscape: The power of social media. PR used the “smile and dial” approach before progressing onto email pitching.

How to pitch health writers during a pandemic

PR Daily

You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. If your news doesn’t relate to something happening within the last hour, they’re likely to consider it old and move on.

Tips for targeting trade publications with your pitch

PR Daily

For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. B2B trade magazines—both print and digital—are an oft-overlooked part of the media landscape. Having a piece published in a recognized magazine is often more appreciated than pushing it to a company website or via its social media channels. Despite this, PR pitching to trade press editors often feels like an afterthought. Listen to what media pros want.

PR Tips For Reactive Media Pitches

ImPRessions - Crenshaw Communications

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. From Google Alerts to more formalized media monitoring platforms like Cision , there are number of tools to help identify relevant items quickly. Choose the right media. Don’t forget owned media.

How you can use cyberstalking to bolster your media relations

PR Daily

From the pointlessness of discovering what that loser ex-boyfriend is doing these days to the slyness of tracking a competitor’s every move, no one outmaneuvers you in finding information on social media channels. It’s time to put that evil superpower to good media relations use. We asked a few industry experts to explain how cyberstalking can generate sterling media coverage for your clients: Step One: Compile, then whittle your media list.

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations.

Journalists reveal what makes them open your email pitches

PR Daily

You found great data, you crunched the numbers, visualised them, put it all together into an amazing press release, and hit “send” to your top-notch list of media contacts. Getting them to consume your email pitch in the face of many others is a nut many in PR are still trying to crack.

3 missteps that can kill your media relations efforts

PR Daily

PR pros feel neglected and ignored after spending hours upon hours researching and pitching the best fit for a given reporter. Don’t let the parallels between online dating and digital communications discourage your media outreach efforts. A recent survey reached out to 1,300 reporters, editors and writers at hundreds of publications to determine what they want (and don’t want) in a pitch. PR pros should follow a similar strategy when it comes to media outreach.

Why The New York Times Shouldn’t Always Be Your Media Relations Target

PRSay

So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. And being strategic about choosing media targets goes like this: “What outlets will likely achieve the most influence on our key audiences given the amount of resources we have for outreach?”. Get more media pitching knowledge from Michael here.