Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in.

Media Training 397

Media Training Crisis Communications Conference Training 397

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR News Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. The thing about marketing is that to fill your net you have to fish where the fish are. Have you been recommending a change in strategy regarding social media?

Marketing 244

Marketing Facebook Social Media Community 244

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . It’s about certain details.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

MAY 7, 2019

It commands about 90% of the market share. These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. These are earned, much in the same way media relations outreach earns coverage. Today, Google is the most dominant search engine.

Google 135

Google Banking Engineering Web 135

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. What media placements will truly move the needle? Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

MAY 4, 2016

Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must think about how your story adds value for your audience. It will include reputation management, crisis management, brand enhancement and media relations. How did you make the switch from journalism to PR?

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Beyond PR

JANUARY 4, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. Know that there are tools that solve the content and earned media measurement challenge. About Nick Bell.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. For that reason, we decided to highlight some feel-good stories about companies that have garnered attention for reasons that we hope will make you smile.

Media 111

Media Analytics Healthcare Crisis 111

Sword and the Script

AUGUST 17, 2019

.) – by BMV a digital agency in Boston. For B2B companies, earned media and branded content ranked the highest. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences.

Trends 83

Trends Publicity Analytics Software 83

Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. So, in the wake of this marketplace shake-up, we have a few tips about what to look for in a platform in 2019 and beyond: Real-time results.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

FEBRUARY 6, 2020

You are concerned that no matter what you are told, you won’t be able to monitor all media types from one platform. You worry that you’ll get the same empty promises about support that you got last time. You worry that in the end, switching solutions won’t be worth it.

How To 106

How To Media Radio Print 106

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

How To 60

How To Media Analytics Television 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Would you tell us a little about yourself? But I believe in the mission.

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 100

Survey Media Relations Corporate Communications 100

Mindful Marketing

DECEMBER 17, 2015

She is a cum laude graduate of Brandeis University, holds an MBA from the University of Michigan and a master’s degree from the Columbia University Graduate School of Journalism. Please tell us about Marx Communications. Can you share a little bit about the organization? What do you love about the PR trade?

Communications 50

Communications Marketing Internal International 50

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 16, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Read the whole post: Changing Relations with Business and Media: Summaries to 3 Studies for Communicators. social media, content, etc.). 23% said measurement / ROI.

Publicity 147

Publicity Survey Pitching Creativity 147

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? So, what’s PR to do about it? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. 2) Key PR considerations about influencer marketing.

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

Software 122

Software Case Study Advertising Advertising 122

Sword and the Script

OCTOBER 15, 2019

About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). I want to advocate for paid social and specifically as part of a media relations program. Give our services a try. Talk to Us !

B2B 78

B2B Facebook Advertising Advertising 78

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? By now, everyone is some kind of social media “expert.” So what’s new about you ? “And she SAVED IT!&#

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. In addition, “36% are concerned about journalist safety.”. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”.

Marketing 78

Marketing Publicity Survey Study 78

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? One of the most high profile WOM agencies globally is an outfit called 1000heads.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

One that few people know about. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “It took about six months for me to see that connection pay off. One Where Good Guys Win.

Communications 81

Communications How To Blogging Content Marketing 81