Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Consider that: The number of bona fide independent media outlets is declining – in the U.S. Is Media Relations Dead?

How Should You Change Your Media Relations Approach in the New Journalism Landscape?

PRSay

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. PR Training journalism Media Relations Media Training reporters

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Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

Ragan and PR Daily brought together finalists for an afternoon of virtual camaraderie and networking to honor professionals who had big media-relations wins during the year. When it came to the many media-relations honorees, there was much to be serious about.

Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. >>> Can your agency bring big ideas and execute? Are exclusives still useful in media relations?

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent. A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. 3 More Reasons Media Relations is Harder.

Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder.

Multimedia: The Future of Media Relations

Glean.info Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

Why and how you should keep working on media relations

PR Daily

Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”. Not so, savvy PR veterans say, asserting instead that media relations has evolved. Social media networking. Owned media.

5 reasons media relations is not dead

PR Daily

Trends such as brand journalism , content marketing and social media are more present than ever in PR plans. This shift has some communicators questioning the need for traditional media relations and earned media coverage. Earned media is still king. Promotional efforts waged without advertising—also known as earned media—still reign as the top consumer influencer. News coverage amplifies brand journalism. Media relations is alive and well.

This is How the Sorry State of Media Relations Ends

Sword and the Script

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Alan Murray, who spent years at the Wall Street Journal as a reporter and editor before taking the reins at Fortune magazine, summed it up this way: ‘One, they don’t trust us. Also, see these related posts: 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It.

How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

So I’m looking for other stories at the moment that are non-coronavirus related, as well as pursuing my usual coronavirus stories.”. The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. This year’s survey polled 223 communications and public relations (PR) professionals. Reasons for Hiring or Firing an Outside Agency. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources.

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How you can use cyberstalking to bolster your media relations

PR Daily

From the pointlessness of discovering what that loser ex-boyfriend is doing these days to the slyness of tracking a competitor’s every move, no one outmaneuvers you in finding information on social media channels. It’s time to put that evil superpower to good media relations use. We asked a few industry experts to explain how cyberstalking can generate sterling media coverage for your clients: Step One: Compile, then whittle your media list.

Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. 1) How reporters view social media, embargoes and exclusives. Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019.

How to Build Better Relationships with Journalists

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You know, we have other interests. We don’t all go home and talk to our families about cloud storage all weekend — well, not all of us anyway.”

Why media relations is paramount to academic institutions

PR Daily

We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. It is a great way to reach your audience directly, without a filter—but that very filter gives media placements their legitimacy. Media relations efforts can aid in all of these endeavors. Scholarly activity is only advanced by having relevant comment by faculty in media.

Traditional Journalism’s Role in Social Influencer Marketing

5W PR

Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going strong, maintaining a solid grip on the hearts and minds of millions upon millions of faithful fans and followers.

Why The New York Times Shouldn’t Always Be Your Media Relations Target

PRSay

So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. And being strategic about choosing media targets goes like this: “What outlets will likely achieve the most influence on our key audiences given the amount of resources we have for outreach?”. Get more media pitching knowledge from Michael here. I hear it all the time.

3 missteps that can kill your media relations efforts

PR Daily

Don’t let the parallels between online dating and digital communications discourage your media outreach efforts. PR pros should follow a similar strategy when it comes to media outreach. If you’re having trouble thinking beyond typical news or industry-specific sites, tools such as BuzzSumo can help you find what websites (and even better, which writers) are publishing the most-popular articles on social media based on keywords.

The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]

Sword and the Script

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. The State of the Media report by Cision was released this week and provides a window into what’s on the minds of reporters. When “asked journalists if the public lost or gained trust in the media over the last year, 63% feel the public lost trust.

Survey 105

How to practice media relations in a heavily political environment

PR Daily

With political coverage dominating the headlines, PR pros must recalibrate their media relations efforts to keep their clients' brands part of the national conversation. The media relations team at our PR firm recently met with journalists at six top national media outlets in Washington, D.C., The journalists we met with work in a range of media outlets, from television networks to national newspapers to education and health care trade publications.

Nominate your colleagues, team or agency for an ACE Award

PR Daily

The post Nominate your colleagues, team or agency for an ACE Award appeared first on PR Daily. Brand Journalism Content Marketing Employee Engagement Internal Communications Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media Visual & Video Communications Writing & EditingThere’s still time to show your teammates that their hard work is appreciated. Enter Ragan & PR Daily’s 2018 ACE Awards by Dec.

Brand journalism explained—in Academy Awards terms

PR Daily

It’s the same with brand journalism. As you watch the Oscars this month—and wait for Leonardo DiCaprio’s triumph or snub—this is how you can understand brand journalism in movie terms. It’s the same scenario with content in brand journalism. Every brand journalism effort requires content to tell your story. Today’s public relations professional must be skilled at creating both written and multimedia content for a variety of platforms.

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “It’s It’s harder to know who is [the] media and who isn’t. 2) Truly study the media.

Survey 295

6 tips to help you meet your media relations goals

PR Daily

As a public relations pro who also fields pitches for the Public Relations Society of America (PRSA) blog , I view pitches from two angles—the sending and receiving ends. I've noticed a trend among many public relations agencies and practitioners to rely mainly on media relations and eschewing the holistic practices that make good PR work flawlessly. Realize that media relations is a tactic, not a strategy.

3 tips for establishing a strong client/agency partnership

PR Daily

Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”. A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight. When a great client/agency partnership hits its stride, whether that’s two months into the relationship or two years, the results are magic.

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2015 World PR Report: Concerns Around Media Relations And Measurement

Mindful Marketing

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. In the graph, Social Media Community Management is at the top of the list with 39.7% So Patrick we agree – media relations skills will continue to be important.

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

The platform can serve you best when you follow and interact with those offering information you seek—and for PR pros, that can be a variety of tweets covering crisis communications, B2B best practices, media relations, grammar tips and more. Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Public relations. Mr. Media Training (@MrMediaTraining) November 21, 2017.

How to Improve PR Pitches to Hispanic Media Outlets

Glean.info Blog

Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. Simply translating press releases and media statements into Spanish is dreadfully inadequate, warn PR pros who specialize in Hispanic media.

How PR pros can fight growing media relations difficulties

PR Daily

Industry insiders report that media relations is only getting harder, however the benefits remain for PR pros that can cut through the noise. Media relations is hard and getting harder. A majority of respondents said media relations is getting “harder” (53%) or “much harder” (15%). RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. It’s harder to know who is [the] media and who isn’t.

Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. On the other hand, jobs for media types are forecasted to decline 9 percent to 45,900 over the same period. This is up 17% from last year where 51% said media relations was getting harder.

The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. If it works out for the ACBJ – good for them – but for business communicators, it’s just another example of the four big media trends that are upending the landscape. Can your agency bring big ideas and execute?

Cybersecurity Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win.

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

The Guardian reported: The full version of the Sainsbury’s advert, which was met with racist abuse on social media when it aired earlier this month, was also broadcast. — Media Strategy Experts (@experts_media) November 23, 2020. Also: U.K.

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Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Also: Signing a DE&I commitment for agency pros, a Connecticut mayor lashes out at John Oliver, wellness consumers skew towards women with higher incomes, and more. A post shared by Agencies Act in Solidarity (@actinsolidarity) on Aug 12, 2020 at 4:10am PDT.

PR Unchained with Quentin Hardy from The New York Times

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Melissa Lewelling, Account Executive, The Hoffman Agency. Journalism Media Relations New York Times PR media relations pitching tips PR in Silicon Valley PR industry PR pitching PR professionals PR versus journalism PRSA PRSA Silicon Valley Q&A Quentin Hardy Quentin Hardy PRSA relationship building relationship pr and journalists sharing economy tech industry the New York Times

U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga

PR Daily

The message is instantly transformed into a song that can be shared with friends and family on social media. We want to know about how PR agencies are building lasting, sustainable relationships with clients, what is working and what is rubbing both parties the wrong way.

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more. M att Korn, social media manager for The Walt Disney Co.,