ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Positive press drives SEO. We’re counselors to our clients. Here’s why.

SEO 227

SEO Agency Reputation Policies 227

5W PR

MARCH 23, 2018

My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. How Did You Get into Digital Marketing – Specifically SEO? I eventually stumbled upon search engine optimization (SEO) and it immediately became something I was very passionate about. The efforts of PR tie directly back to SEO efforts.

Interviews 84

Interviews Agency SEO Google 84

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. What is newswire distribution?

SEO 279

SEO Print Financial Product Launch 279

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. I know how many specialist agencies there now are offering communications. Here’s how, in three steps. They are specialists.

How To 180

How To SEO eBook Measurement 180

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes. Already, Facebook parent company Meta has warned of an advertising slowdown.

Comparison 296

Comparison Advertising Advertising Reputation 296

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Link building, Guest posting, Technical SEO, etc).

Software 152

Software How To SEO System 152

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). It’s great that you used proper H1 headers, implemented powerful keywords, and sprinkled in a few internal links. The following is a guest post from Michael Peggs.

SEO 80

SEO Infographics Strategy Viral 80

5W PR

MARCH 18, 2023

To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns. Internal communication Corporate brands should also focus on internal communication.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. See our earlier article on how PR agencies set budgets and billing. Ignore SEO at your peril.

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

APRIL 11, 2022

With technology continuing to evolve, SEO has turned into a very important promotional tool for companies. This can improve a company’s SEO efforts, and help its websites jump to the top of search engine results pages. PR is a great way for companies to communicate with their target audiences.

Publicity 97

Publicity SEO Engineering Tools 97

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. Quality writing rises to the top.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 66

SEO Tools Engineering Web 66

PR in High Definition

APRIL 28, 2016

Hats off to a Baltimore team who designed a hilarious parody agency website called Bland.ly. I personally aspire to be a social media ninja, and I’m pleased to know that in the UK at least the PRCA is stamping out the ‘Unpaid intern’. A PR agency’s website acts as its biggest marketing platform. jolt of reality.

Agency 48

Agency SEO Internal International 48

The Hoffman Agency

MAY 20, 2021

We believe that each individual is unique and valuable to the agency, and in doing so we build trust and establish accountability. I’ve been at numerous agencies and worked with smart, wonderful people, but wouldn’t say the culture was built on care. Our fourth value, Care, is truly the glue that brings it all together.

Agency 36

Agency Internal International Leadership 36

Shift Communications

JULY 26, 2022

appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco. But we’re planning for a change in the narrative. The post Is Your Brand Messaging Recession-Ready?

Brand 78

Brand Branding SEO Employee 78

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. The only outgoing link from the page was to an internal page. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

Prohibition

SEPTEMBER 27, 2022

From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence. SEO can be improved through PR.

Publicity 62

Publicity Brand Branding SEO 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The most common trigger for hiring a PR agency is a hot new product or service. Where paid media can lack the space and depth for technical education, earned or owned content can work well, and it often includes evergreen pieces that pay long-term dividends in terms of organic SEO. You have news. Big changes are coming.

Education 178

Education B2B Employee Crisis 178

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative.

Publicity 245

Publicity Public Affairs Agency Corporate 245

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet.

Report 81

Report Data SEO Analytics 81

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

The Hoffman Agency

AUGUST 5, 2022

By Shipra Shukla, Intern. Having spurred my interest to learn more about B2B, social media marketing, SEO, organic search, digital campaigns, promotions and all aspects of designing a brand’s identity, I decided to pursue a graduate degree. This quest for agency experience landed me with The Hoffman Agency.

Internal 36

Internal International SEO Storytelling 36

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Have joint planning sessions. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Deirdre Breakenridge

APRIL 17, 2017

CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size.

Measurement 247

Measurement Communications Banking Crisis Communications 247

The Resolution Blog

JULY 20, 2017

In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. Stella Bayles says: I recommend beginning with the SEO team. As well as gaining analytics access, a good PR and SEO relationship can bring additional benefits to each other and the overall business too.

Analytics 136

Analytics Google SEO Data 136

The Hoffman Agency

JULY 21, 2022

By Jayla Curtis, Intern. I didn’t even consider broadening my horizon until I found The Hoffman Agency, which I discovered after seeing that a previous colleague worked here. Something about The Hoffman Agency, however, just stayed in my mind, and I decided to do more research. At first, I had written it off.

SEO 36

SEO Storytelling Internal International 36

The Hoffman Agency

MARCH 14, 2023

I’ve been at the Hoffman Agency for just over a year now, and what a year it’s been. I’m a living example that finding a path that fits our niche can be tough – I graduated from university with a degree in Accounting and Finance and moved through five completely different roles before I settled into my PR career at the agency.

B2B 36

B2B Agency Construction Banking 36

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Stuart Bruce

OCTOBER 6, 2016

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Since you can typically add a link within the content, guest blogging has become a common link building strategy for SEOs. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

The Hoffman Agency

MARCH 14, 2023

I’ve been at the Hoffman Agency for just over a year now, and what a year it’s been. I’m a living example that finding a path that fits our niche can be tough – I graduated from university with a degree in Accounting and Finance and moved through five completely different roles before I settled into my PR career at the agency.

B2B 36

B2B Construction Agency Banking 36

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet.

Report 52

Report Data SEO Analytics 52

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update.

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. SEOs want links and PR is the function that can legitimately earn high-value backlinks. Is this the start of a new business model for PR agencies and consultants?

Software 86

Software Pitching Internal International 86

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Her start : Talent resources intern at Fallon. Her start : Special events intern, Science Museum of Minnesota. LeeAnn Rasachak. Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60