Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet
ImPRessions - Crenshaw Communications
JULY 6, 2022
Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Maybe it’s not like the traveling “tours” of decades ago, but the face-to-face factor is very powerful. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech.
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