Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. When you attend PR conferences, you get access to workshops, talks and panels led by industry professionals, plus the chance to network and brainstorm with PR professionals just like you.

Conference 58

Conference Content Marketing Community Education 58

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Publishers are required to tag the marketer’s Page in any post that mentions a third party brand, product, or sponsor. Christopher S.

Facebook 60

Facebook Brand Branding eBook 60

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

wiredPRworks

APRIL 29, 2020

We kind of see creative and marketing right now at a really major inflection point in the industry. I think that’s the place in the industry where we’re going to see by far the most disruptive innovation happening in the 20s decades. When major advertising networks and DSPs came along, they consolidated all the inventory.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

We kind of see creative and marketing right now at a really major inflection point in the industry. I think that’s the place in the industry where we’re going to see by far the most disruptive innovation happening in the 20s decades. When major advertising networks and DSPs came along, they consolidated all the inventory.

Creativity 52

Creativity How To Engineering Advertising 52

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. 3) Is law firm marketing different from other vertical industries? Social media is a complete waste of time. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

MARCH 5, 2019

I define influencer marketing as paid relationship were an organization trades money for access to an association with, insight, credibility or an audience a respected industry professional has developed. Digital or social media teams: 28%. In terms of vertical segments or industries, not a single segment earned double-digits.

Survey 60

Survey Trends Marketing B2B 60

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Buzzsumo generates the most-shared content by topic or domain, breaking down shares by social network. Slack : Personally, Slack is my metaphorical home base for all things agency marketing.

Tools 40

Tools Marketing Google eBook 40

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. And that’s just the beginning.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

JANUARY 4, 2011

As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Where do we go from here?

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. An ability to listen. That got a big “check&# from me. He also got a job out of it.

Publicity 90

Publicity How To Course Facebook 90

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Also includes mobile gaming, social media, and the web. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” My query made it clear that I wanted examples of success, and how it was being measured. It means we are not educating the entrants to our industry well. And that was it. That was supposed to be the story.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

SEPTEMBER 27, 2010

Are you what they’d call a social media “guru,&# or are you just a concerned citizen trying to get AT&T to up its game? I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. Noooo… I’m no guru.

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

SEPTEMBER 14, 2010

We in the PR industry have done a poor job of defining and promoting what we do. It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Most PR pros (and firms).

Facebook 106

Facebook Twitter Education Industry 106