The Hoffman Agency

JANUARY 26, 2021

Still, my time at The Hoffman Agency has given me many reasons to be grateful. This internship has also provided the opportunity to practice my chemistry using the elements of storytelling. I evolved from the exercise because it added to what I had learned in school about what makes a story worth stopping to read.

Exercises 69

Exercises Pitching Storytelling Internal 69

Deirdre Breakenridge

APRIL 29, 2019

My friend, Lou Hoffman calls it the “F word” in storytelling – failure. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. Frank Strong is the founder and president of Sword and the Script Media , LLC, a veteran-owned PR and marketing agency based in Atlanta.

Survey 377

Survey Media Relations Media Ethics 377

The Hoffman Agency

MAY 3, 2022

We were completing an exercise urging us to think about what we needed from an employer to be happy. Eventually, I came across The Hoffman Agency — a place that checked all my boxes. Eventually, I came across The Hoffman Agency — a place that checked all my boxes.

Exercises 36

Exercises Agency Storytelling Employee 36

The Hoffman Agency

JULY 16, 2020

Before classes had finished and graduation had commenced (virtually, of course), my boyfriend received a job in the Sunnyvale area, and I had received an internship in San Jose at The Hoffman Agency. The first being, I love storytelling. We ventured our way from Oregon to California and began a new phase of life.

Storytelling 50

Storytelling Exercises Internal International 50

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JUNE 28, 2017

We all act as reporters looking for effective client and agency stories with some emotional impact. The exercise will help you become a better storyteller yourself and prepare you the next time you have some good news to share. We recommend creating a storybank of your own.

Airlines 147

Airlines Insurance Insurance Exercises 147

Ishmael's Corner

OCTOBER 25, 2015

The Art Of Storytelling In Business Communications And Public Relations. It turned into a Kafka-esque exercise when the third stop found something out.more. The post Painless (I Promise) Primer on “PR in China” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Exercises 60

Exercises Storytelling Government Communications 60

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. PRCA Census: £15 billion UK industry on the march The PRCA Census is a must-readbench marking exercise of the public relations industry in the UK.

Local 60

Local Storytelling Exercises Banking 60

Ishmael's Corner

APRIL 19, 2015

As PR continues to come up the curve on business storytelling, there’s now a sense of urgency for the function to shape content — whether earmarked for journalists, a corporate blog or social channels — that plays on mobile devices. Of course, creating mobile-friendly content is more than a technical exercise. We’re working on it.

Google 60

Google Mobile Storytelling B2B 60

ImPRessions - Crenshaw Communications

MARCH 28, 2017

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. At that point, we altered our focus to target female runners concerned about safety while exercising outdoors.

Measurement 120

Measurement Study Data Agency 120

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. Everyone is doing it. Jay Baer , Copyblogger , Moz and HubSpot , to name a few.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Konnect Agency

AUGUST 9, 2019

If meditation’s not your beat, try yoga and exercise to add some dedicated “me time” to your day and stay on top of your overall health. Try a storytelling podcast like Imagined Life , or marketing and business talks from GaryVee. The post How to Master the “Unplug” appeared first on Konnect Agency.

How To 40

How To Exercises Energy Storytelling 40

ISEBOX

JANUARY 5, 2017

Reality TV star Kim Kardashian had partnered with the company to promote its morning sickness drug Diclegis, but didn’t follow agency regulations on properly balancing risks and benefits when posting her experience with the medication on Twitter. Duchesnay responded by following the FDA letter’s action items immediately.

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

PR 20/20

JUNE 9, 2020

A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> And Why You Should Now.

Web 60

Web Internal International Storytelling 60

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. And that’s like sort of a good clarifying exercise to start. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

PRSay

AUGUST 14, 2019

When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well. How did your time in the Marine Corps prepare you for agency and corporate life? And all those things come into play at an agency. We ran a base newspaper. There was a radio station.

Internal 67

Internal International Conference Public Affairs 67

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. Can your agency bring big ideas and execute? All of his attempts are unsuccessful until he tries his powers on his father’s car parked in the driveway. Talk to Us!

Brand 70

Brand Branding B2B Exercises 70

The Hoffman Agency

MAY 9, 2018

Hoffman Agency, CEO. In going through this exercise, the disconnect in the supply-and-demand equations lands squarely on public domain news. More daunting, the type of storytelling that depends on content not in the public domain takes greater expertise. We’ve come to call this one-off storytelling. By Lou Hoffman.

Media Relations 28

Media Relations Media Storytelling Exercises 28

Ishmael's Corner

APRIL 28, 2015

In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”. The best non-fiction storytelling on the planet comes from journalists. Can you imagine?

Journalism 60

Journalism Storytelling Exercises Fashion 60

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Selective hearing helps no one. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. And we advisers must guide them in that path.

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. In most, if not all, industries there is good and bad competition.

Sports 81

Sports Agency Industry Creativity 81

Communications Conversations

MAY 13, 2015

Riki demonstrated poise and confidence as she moderated a focus group with active and retired Texas Rangers (law enforcement agency) for an industry research methods course during the fall semester of 2014. She has completed several internships including one in Washington, D.C. last summer. Riki Burhans, @rikileeburhans. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. All the exercises and activities I want to do with my family. The post The Top 10 Books of 2016 (According to Zude) appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. It is THAT good. #7: Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Effective storytelling improves valuations. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers.

B2B 116

B2B Marketing Survey Software 116

Waxing UnLyrical

JULY 17, 2015

A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. PR agencies aren’t above reproach, either. In the PRWeek 2014 Agency Business Report example, one has to also wonder about the senior leaders the PR agencies themselves are pitching as “PR leaders” to be represented in industry publications.

Agency 40

Agency Report Training Leadership 40

Waxing UnLyrical

MARCH 25, 2015

So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. But back in the 1940s, PR agencies were just getting started. Unlike her husband, Baxter was more behind the scenes.

Meeting 40

Meeting Publicity Trends Interviews 40