Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

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Healthcare Insurance Insurance Pinterest 40

Public Relations Sydney

NOVEMBER 16, 2014

Read their articles, view their broadcasts or listen to their radio programs to get a sense of what they report on. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results.

Local 90

Local Social Media eBook Meeting 90

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”. “To

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Beyond PR

SEPTEMBER 28, 2016

The Post’s attention to these topics is directly affecting its beat coverage, much like another DC media outlet, radio station 88.5 Ferrara, who served many years with the Associated Press, emphasizes news agencies must now consider the types of news that will drive traffic and resonate with the consumer. This isn’t always easy.

Transportation 40

Transportation Education Banking Radio 40

Waxing UnLyrical

JULY 2, 2018

I was a journalist in a former life, so my first job was at a startup ad agency and I had absolutely no idea what I was doing. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. My degree is in mass comm and I went to school for a career in radio.

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Measurement Nonprofit Education Social Media 40

Cision

OCTOBER 21, 2016

California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms. Download The NALA Uses Cision PR Software to Establish Unique Client Base now.

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Software Agency Case Study Television 120

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. I recommend downloading it for a really pragmatic, straightforward point of view about PR measurement. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This includes print newspapers, digital news sites, television, and radio stations. They can act as a bridge, helping you navigate and avoid potential pitfalls. More info here.

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Marketing Local Crisis Management Internal 93

Cision

JUNE 22, 2017

You may also develop audio versions for local and national radio. A professionally produced package for PSA can make a good first impression, however, many broadcasters prefer to only receive the content electronically via an easily downloadable file. Conversely, a longer version is appropriate for an organizations’ website.

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Publicity Real Estate Nonprofit Television 224

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. As the brand or PR agency behind the media tour, you will be driving the action. Your Pitch Team. That’s not all, though. 

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Media Television Pharmaceuticals Radio 120

PR Conversations

AUGUST 18, 2011

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Eric promptly visited Craig Pearce’s blog to register and download a copy of Public Relations 2011. A bit of the back story.

Construction 40

Construction Internal International SEO 40

PR 20/20

FEBRUARY 6, 2020

According to Joe Pulizzi’s website , the podcast “has generated millions of downloads from over 150 countries.”. In this narrative podcast, Buffer explores the history and approach of an agency that’s helped launch or expand some of the world’s most unexpected and iconic brands, like quip, Harry’s, SmileDirectClub, and Warby Parker.

Marketing 74

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Cision

AUGUST 20, 2015

A: Analytics across podcast hosting services are fairly similar (downloads by episode). On Libsyn, the analytics get really in-depth with the $20/month plan, but you can get “basic statistics” (downloads by day, month and year) for less. Q: Do you think it’s best to call your podcast a radio show? Or a podcast?

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MaccaPR

SEPTEMBER 9, 2019

Incredibly, Chick-fil-A went radio silent on Twitter after its initial tussle, leaving the social media field to Popeyes fans (“I can confirm, without a fraction of a doubt, that this is a chicken sandwich fit for a God,” said one fan, a tweet shared by Popeyes. Cause y’all looking thirsty.”

Twitter 105

Twitter Marketing Social Media Viral 105

Beyond PR

JUNE 22, 2017

You may also develop audio versions for local and national radio. A professionally produced package for PSA can make a good first impression, however, many broadcasters prefer to only receive the content electronically via an easily downloadable file. Conversely, a longer version is appropriate for an organizations’ website.

Publicity 71

Publicity Real Estate Nonprofit Television 71

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

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Viral Marketing Guidelines Local 88

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. When a CNBC reporter downloaded their annual report on the State of Employee Benefits, they notified us immediately. Is High-Deductible Health Insurance Worth the Risk? ,

Strategy 60

Strategy Print Insurance Insurance 60

PR 20/20

MARCH 15, 2021

If you have multiple parties in a single portal (think: your marketing agency, website development team, and your own internal users), consider assigning them a team to keep track of who’s who. Download your HubSpot Activation GamePlan here. You can provide Super Admin access, meaning that a user has access to everything.

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How To Knowledge Base Survey Technology 97

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] 90% of apps that are downloaded are free not paid! From porn stars to fashion bloggers!

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Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Not to worry, here are some of the reasons a brand might decide to shift to digital PR or hire an agency: It Wants to Drive High Authority Links Links are typically the main KPI in a digital PR campaign.

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Digital PR Construction Case Study SEO 71

Beyond PR

MAY 17, 2018

Download the 2018 Global State of the Media Report. Bryan Borzykowski is the founder and editorial director of ALLCAPS Content , a custom content agency focused on business sector companies. Bryan makes regular appearances on Canada’s CTV News and SiriusXM radio. Learn Valuable Insights From Journalists Around the World!

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MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Chris Schermer acknowledged that most large corporations don’t, in fact, have content marketing teams so it’s largely up to his agency to fill the gaps.

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Content Marketing Financial Marketing Analytics 48

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. But why is podcasting important to PR and marketing professionals?

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Social Media Marketing Pinterest Media 120

Bad Pitch Blog

MAY 20, 2010

We also have one of the largest collections of free downloadable gadget manuals in the world. Retrevo''s highlights include stories in: Forbes, The Huffington Post, Elle Magazine, The New York Daily News, Reuters, The Boston Globe, Agence France-Presse, Bloomberg,Yahoo! How long have you been taking this approach (research/visuals)?

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