Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. 1) Talkwalker lets you run your data through their AI. Talkwalker has introduced a new feature it’s calling Customer Data +.

Internal 64

Internal International Data Media 64

Shift Communications

AUGUST 28, 2017

Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. A Brief Recap of Predictive Analytics. How Do Predictive Analytics Apply to PR?

Analytics 96

Analytics Software Technology Data 96

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Sales data: In some cases, PR practitioners may track sales data to see if there is a correlation between PR efforts and increased sales. And in B2B marketing it already does.

Interviews 100

Interviews Publicity Technology Social Media 100

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. For the last several years, marketers primarily used AI for data analysis and predictive modeling. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Bianchi Biz Blog

FEBRUARY 2, 2023

Another area where AI like ChatGPT can be beneficial to PR and marketing pros is data analysis. You can use the AI platform to efficiently review huge amounts of data to identify the patterns and trends that can provide the strategic insights that you can use to differentiate your products or company.

Automotive 80

Automotive Training Customer Service Data 80

5W PR

MAY 31, 2022

When a customer isn’t able to find anyone that’s going to help them during the buying journey or even the purchasing itself, they are going to end up feeling unimportant to that business, which can make them turn to other competitors instead of purchasing from that business.

Banking 88

Banking Customer Service Software Data 88

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Shift Communications

JUNE 20, 2018

It now goes by the name of Customer Relationship Management or CRM. A longtime ago, the modern man realized how crucial it is to integrate technology in every field of life. By using modern CRM technology, sales teams can keep a record of the contact information of their customers along with a copy of their past correspondence.

Software 76

Software Tools Data Technology 76

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 151

Company Tools Technology Software 151

Stephen Waddington

JANUARY 15, 2020

The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Choose awards wisely.

Case Study 136

Case Study B2B Conference Industry 136

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 156

Social Media Trends Media Instagram 156

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Data analyst. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. Chief Innovation Officers. Chief Strategy Officers. Strategists.

Conference 59

Conference Marketing Analytics Case Study 59

5W PR

MARCH 2, 2020

Another 36% said they were finding success but also admitted to being challenged with integrating information and data within their companies. The integration of technology or absence of it also ranked high at 54%, followed by the inability of the company to be agile as and when needed (44%). Major Challenges. Content Marketing.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Media training is one of the key benefits that a professional agency provides. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Steve Barrett: That’s true, marketers could always say, “well we drove sales and we got the Nielsen data to back it up, etc.,

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years. Thought leadership is relevant not just to B2B organizations, but to consumer product companies.

Trends 124

Trends SEO Leadership Print 124

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. Chief Innovation Officers. Chief Strategy Officers. Strategists.

Conference 40

Conference Marketing Analytics Case Study 40

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. 24/7/365 customer service. The post How to Choose a Media Monitoring Service appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking. PR’s Value in Revenue Creation. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Stephen Waddington

DECEMBER 30, 2019

Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. Mental health is cited as one of the top issues impacting the profession.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 7, 2022

With the above data point in mind, how would your audience react if one of your users gets hurt using one of your products? Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. Recalls and product issues.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

prTini

JANUARY 15, 2016

How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals? It’s not as black-and-white as hiring a community manager or outsourcing to an agency. For example: Agency strategizes, brand implements.

Community 28

Community Agency Internal International 28

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons.

Strategy 40

Strategy Marketing Internal International 40

Sword and the Script

FEBRUARY 11, 2017

Podcasts have been on a winning streak for some time now, as data from Edison Research suggests. There are many reasons for a business to make an acquisition – to acquire a technology, to acquire a customer base, to accelerate growth, or to kill the competition. Is your PR agency bring creative ideas to the table?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. A great data divide. Single source of truth.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Luckily, HubSpot is delivering.

Marketing 40

Marketing Tools Data Report 40

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. Follow Chris on LinkedIn. Talking Points. Defining risk | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Next, I selected data sources and chose what filters to apply. I perused several of these and noted some accolades for customer service and also some squabbles over sales agreements.

Tools 83

Tools Comparison Media System 83

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Partnering with customer service, they introduce “where did you hear about us? ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. Several vendors do the same and they all make UX improvements to how the data is displayed in their platforms. So, how can it possibly compete? Workspaces.

Tools 159

Tools Media Software Analysis 159

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

MAY 25, 2017

Machine learning technologies fit into two broad categories today: supervised and unsupervised learning. Unsupervised learning is when we give a machine an enormous pile of data and ask it to sift through it, then categorize its findings. One cluster might be customer service issues. Kinds of Machine Learning.

Publicity 130

Publicity Instagram Customer Service Software 130