Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena.

Company 78

Company Publicity Financial Crisis Communications 78

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. It’s no coincidence that I’ll be talking about many of the same themes as Aaron.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in.

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Landis PR

MARCH 6, 2023

Photo courtesy of Pixabay Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. Hiring an agency is a partnership – you’ll have to dedicate time to it. Presentation over zoom?

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing.

Agency 64

Agency Technology Meeting Software 64

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Burrelles Fresh Ideas

OCTOBER 17, 2023

National Cybersecurity Awareness Month (NCSAM) National Cybersecurity Awareness Month (NCSAM) is an annual campaign in the United States to raise awareness about cybersecurity’s importance and promote best practices for online safety.

Education 111

Education Employee Measurement Agency 111

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Given the chance to increase departmental spending, 52% of communicators say they’d hire more full-time staff.

Resources 195

Resources Technology Data Tools 195

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. It’s not just about pumping out press releases. It’s about cutting through the chatter and grabbing the attention of the right people. Media relations Stay ahead of the game by connecting with the media.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. It can result in uncertainty about next steps and a lack of clarity on plans and written materials. . Misguided media relations strategy.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

APRIL 2, 2020

Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down.

Skype 206

Skype How To Crisis Pitching 206

Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). is appalled and worried his business will suffer because of all the false information circulating about sharks. is suffering a crisis. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. Owned media/messaging.

Case Study 118

Case Study Crisis Management Crisis Study 118

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Onclusive

JANUARY 25, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. PR News Conferences. Dates/Locations: Varies. Hashtag: #CMC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

AUGUST 1, 2022

Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Organizational trust in traditional media.

Survey 130

Survey Communications Measurement Internal 130

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52

Company Real Estate Strategy Publicity 52

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

The Hoffman Agency

AUGUST 18, 2020

Here at The Hoffman Agency, we think of our employees and other PR pros as our superheroes! They put on their cape of communication every day to take their clients to new heights with their extraordinary abilities and powers. Want to join the follow PR superheroes here at The Hoffman Agency? Which PR Superhero are you?

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Peter LaMotte discussed at his recent webinar, showing the keys to crisis management , how you can reduce brand vulnerability by preparing for crises in peacetime and more. But what can you do when the masses control the message?

Crisis 120

Crisis Crisis Communications Local Social Media 120

MaccaPR

AUGUST 8, 2018

billion Papa John’s – a company whose logo featured Schnatter’s face , rather than a mouth-watering pizza, as its core brand image – used an ugly racial slur during a training call with its agency Laundry Service last May. So what can public relations and marketing pros like you learn from the Schnatter debacle?

Crisis 63

Crisis Marketing Training Employee 63

Landis PR

JANUARY 22, 2024

Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Communication and marketing are not just support functions. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu ended up staying with that agency for 10 years, working his way up from PR director to vice president.

Meeting 131

Meeting Radio Sports Telecommunications 131

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. What should you think about and plan for before quitting your job? Learn from the experiences of: Kathy Casciani, Azul Communications. How do you know if you're ready?

Agency 108

Agency Travel Groups Community 108

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

Deirdre Breakenridge

MAY 23, 2017

Then I learned all about hundreds of new domain name choices which had recently become available and moved my PR blog to the more appropriate: www.mariscallahan.media. Or in this case, what your blog is all about. When you’re a publicist, you probably think about your client more than you think about yourself.

Blogging 282

Blogging Case Study Social Media Instagram 282

Mindful Marketing

JULY 15, 2015

Here are six truths about PR that remain constant over the years: The Need To Read. This has been a long time issue, fueled by PR agencies that build budgets based on hourly rates and want as much content pumped out as possible in those hours. But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.)

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . It’s about certain details.

Automotive 245

Automotive Resources Strategy Consumer 245

5W PR

AUGUST 29, 2018

By now most of the civilized world knows about the massive data breach at Equifax. The credit reporting agency fell victim to hackers that accessed sensitive information belonging to nearly half the population of the United States. In 2017, BP had reached a turning point in the company’s recovery from the oil spill crisis.

Crisis 88

Crisis Data Consumer Agency 88

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. In the case of lawyers, you pay more for someone with 20 years of experience and solid results; in communications and PR, it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

Shift Communications

FEBRUARY 25, 2019

Similar to the PR world, it’s always important to have a plan in place – whether it’s an overarching PR plan to help strategically meet your client’s goals, or a crisis plan to put in action when needs arise. When it comes to putting a crisis PR plan in place, you need to listen to your clients closely and acknowledge their concerns.

Crisis 140

Crisis Travel Pitching System 140

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. We have multiple agencies from the U.S.,

Agency 59

Agency Internal International Meeting 59

Reputation Us

JANUARY 13, 2016

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. From our work with law enforcement clients and our stronghold in crisis communications, the recognition that effective communication is necessary — even critical — is no longer the issue.

Communications 60

Communications Crisis Reputation Local 60