ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. Defensive strategies don’t pay.

Comparison 296

Comparison Advertising Advertising Reputation 296

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. However, this time my thinking was different as we’d recently started work with a video production agency. This included keywords like ‘video production’, ‘corporate video’ etc.

SEO 71

SEO Film Reddit Video 71

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. How can you improve technical and SEO skills? About the study.

Media Relations 100

Media Relations Report Industry SEO 100

Stephen Waddington

SEPTEMBER 16, 2020

It’s a feisty B2B PR agency based in Birmingham founded by Amanda Lowe. Story is a corporate punk. There has in the past, been a feeling that agencies HQ-ed in the regions only service the regions - which has been the source of untold frustration. I’ve joined the management team at Story Comms as a non executive.

B2B 151

B2B Banking Corporate Crisis 151

Shift Communications

MARCH 2, 2015

Google is about to change the SEO rules again. A fair number of corporate newsrooms attempted in the past to provide a more interactive experience. Many companies have preferred to use proprietary video players (based in Flash) rather than upload corporate videos to cloud-based video services like YouTube. Christopher S.

Mobile 60

Mobile SEO Guidelines Software 60

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. Quality writing rises to the top.

SEO 221

SEO Data B2B Writing 221

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Corporate-side PR. Corporate PR budgets grew only 2.6% Corporate PR budgets grew only 2.6%

Industry 113

Industry Measurement SEO Corporate 113

Sword and the Script

DECEMBER 29, 2020

Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. was $100,000 in 2020; it was higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Sorry, Press Releases Do Not Help Your SEO Anymore. The median public relations salary in the U.S.

SEO 102

SEO Software Resources Newspapers 102

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. See our earlier article on how PR agencies set budgets and billing. Ignore SEO at your peril.

SEO 178

SEO Storytelling Product Launch Measurement 178

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Corporate-side PR. Corporate PR budgets grew only 2.6% Corporate PR budgets grew only 2.6%

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Corporate-side PR. Corporate PR budgets grew only 2.6% Corporate PR budgets grew only 2.6%

Industry 100

Industry Measurement SEO Corporate 100

Ishmael's Corner

JUNE 2, 2015

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month.

Agency 60

Agency Real Estate Mobile LinkedIn 60

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. PR agencies naturally want a piece of the digital media budget pie. So, should PR agencies double down on their earned media offerings?

Media 186

Media Study Agency Consumer 186

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative.

Publicity 245

Publicity Public Affairs Agency Corporate 245

5W PR

FEBRUARY 12, 2024

It requires collaborating with SEO experts to incorporate relevant keywords into narratives, making the brand more discoverable by search engines, and directing interested individuals to the company’s website. The post The Role PR Plays in Boosting Digital Visibility appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Stephen Waddington

JANUARY 31, 2019

Blogging remains a worthwhile tactic for building personal and corporate reputation, and for awareness at the top of the marketing funnel. The link between blog content and SEO is well established. It’s the reason why blogging continues to be used as a form of content marketing in the corporate space.

SEO 113

SEO Community Blogging LinkedIn 113

Prohibition

SEPTEMBER 27, 2022

From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence. SEO can be improved through PR.

Publicity 62

Publicity Brand Branding SEO 62

Presspage

SEPTEMBER 1, 2017

Uploading your press releases in pdf does not support your SEO. For more tips to improve your SEO, read A good newsroom will support your SEO. Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page.

SEO 95

SEO Engineering Measurement Mobile 95

The Proactive Report

JULY 23, 2017

The wheels do tend to grind slowly in large corporations. ” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, some PR agencies are amplifying the “media relations is dead” message for another reason. The second – and perhaps most powerful – way media coverage can help you extend your reach is through SEO (search engine optimization) on Google and other search engines. Media Relations Adds Credibility, Reach & SEO to Your Campaign.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

5W PR

JULY 4, 2023

If a mental health professional feels unqualified to handle marketing on their own, partnering with a marketing agency that specializes in mental health marketing can be beneficial. Search engine optimization (SEO) Building a solid website is no longer enough to attract potential clients to a mental health center.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

Prohibition

JANUARY 6, 2023

Boost SEO Performance with video marketing. Search engine optimization (SEO) is the practice of augmenting your website to rank higher on a search engine results page, such as Google or Yahoo, so your content and website is more visible to online users. Higher SEO ranking means more traffic to your site. Drive Sales.

Video 62

Video Strategy SEO Engineering 62

Bianchi Biz Blog

NOVEMBER 11, 2021

Online search is everything these days, and a news story run by a valued, trusted media outlet not only ranks higher in Google searches than your own content, but it also keeps adding SEO value for a long, long time. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries.

Automotive 78

Automotive Media Report Print 78

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 96

Survey Industry Leadership Study 96

Deirdre Breakenridge

APRIL 17, 2017

CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Listing & Search are Free. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. PR and SEO are joined. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.

Trends 124

Trends SEO Leadership Print 124

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

PR Fuel

JULY 19, 2020

But it also contributes the news to databases, agencies, and outreach terminals. A company, which operates the newswire provisions a specialized distribution for all corporate correspondence. Because you have full control over the content of the release, you can also implicate various SEO techniques within the context of the writing.

SEO 89

SEO System Employee Policies 89

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.

Software 89

Software Pitching Measurement Enterprise 89

Victorious PR

JULY 25, 2022

On the other hand – and less relevant to startups in the short term but essential as growth proceeds – is that large corporations need to make sure the entire public feels specific ways towards them on a national level. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

Real Estate 52

Real Estate How To B2C Banking 52

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000. Agency $88,000. Non-profit: $78,300.

Survey 116

Survey Agency Report Corporate 116

Communications Conversations

DECEMBER 13, 2019

He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) The MN PR Blog was the de facto gathering space for PR folks across the state.

Blogging 78

Blogging Agency Community Local 78

Ishmael's Corner

MAY 5, 2015

GM and global CEO since the Agency’s founding that we needed a fresh voice to lead the U.S. I was just as passionate and optimistic about the Agency. I was even more determined to put the Agency on a positive trajectory. There’s still “care” in the Agency — care for clients, care for the work we do and care for each other.

Storytelling 60

Storytelling SEO Agency Leadership 60

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40