10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1.

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5 ways the COVID-19 pandemic is changing media relations

PR Daily

Navigating the ever-changing landscape of media is never easy. In the midst of this, the media landscape continues to evolve. Prior to COVID, unless your clients lived in a major media market, chances of regular national TV appearances were slim.

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The importance of solid messaging and storytelling

PR Daily

The initial message was well-received (relatively speaking) because it demanded a binary behaviour change (i.e. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. And that media training you’ve been putting off?

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

How Does GDPR Impact PR Agencies? Media Relations Under The New European Data Protection Law

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post How Does GDPR Impact PR Agencies? Media Relations Under The New European Data Protection Law appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The survey and an accompanying event were sponsored by 3BL Media and News Direct.

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How the CIA hit its storytelling stride on Twitter

PR Daily

The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’. We can neither confirm nor deny the brilliance of the CIA’s social media strategy.

Research Indicates PR Pros Believe They Do Get Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” The post Research Indicates PR Pros Believe They Do Get Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Why and how to embrace multimedia storytelling

PR Daily

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No.

Can Your Company Afford a PR Agency?

Bianchi Biz Blog

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. You might also be interested in: Is Media Relations Dead?

Multimedia: The Future of Media Relations

Glean.info Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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PR agencies must look inward amid race to counsel brands on climate

PR Daily

So an agency simply can’t market itself as a ‘green’ agency while taking money from clients actively working counter to that ethos.”. An agency should never mislead their own clients about who they are; it serves no one in the long run,” says Yaverbaum. “In

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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. This year’s survey polled 223 communications and public relations (PR) professionals. Reasons for Hiring or Firing an Outside Agency. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

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Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

An agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. As a passionate public relations professional, I am always evaluating new ideas and business models that benefit our clients and inspire creativity and growth.

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Connecting Dots on the Map: Building Bridges Across Hoffman APAC appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Why there's more to PR than media relations

PR Daily

There has been a lot of talk about how to help business leaders understand that media relations is just a tactic. He needed PR help and wanted to know if my agency would work with him. Media relations is just a tactic. We public relations professionals know we're not miracle workers, but business leaders believe all we have to do is make a phone call and—voila!—they're I will not refer to PR as media relations again.

Why media relations is paramount to academic institutions

PR Daily

We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. It is a great way to reach your audience directly, without a filter—but that very filter gives media placements their legitimacy. Media relations efforts can aid in all of these endeavors. Scholarly activity is only advanced by having relevant comment by faculty in media.

4 lessons learned from starting a PR agency with a family member

PR Daily

Some might question the wisdom of starting an agency in the midst of a pandemic, let alone with a family member, but going against the traditional grain is a hallmark of both mine and my mother’s personalities. Being related does not ensure you will possess an equal skill set.

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Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Many organizations work with PR and marketing agencies to secure social media success.

Kraft Heinz breaks up with agencies, Coca-Cola embraces purpose, and Facebook challenges Pinterest

PR Daily

Here are today’s top stories: Kraft Heinz to break up with agencies. In an effort to turn around a year of declining sales, the company announced it’s going to cut ties with half its creative and design partners, dropping from 36 agencies to 19.

How to Build Better Relationships with Journalists

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month. thesis really tell you about a given agency? Every agency drawing breath is capable of handling a news event.

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Spotify’s social media team started out the week by sharing the top songs streamed around the world from Oct. The social media team for Domino’s Pizza in India shared a video by Dr. Shriram Nene, in which the physician discussed whether food delivery was safe during COVID-19.

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. Media relations isn’t just harder, it’s beginning to sound like a sparring match. The Intersection of Bias, Ethics and PR Stunts in Media Relations.

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A Tech Service to Help You Find Your Golden Coverage Hit

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post A Tech Service to Help You Find Your Golden Coverage Hit appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Repairing the broken PR agency review process

PR Daily

The typical process that guides organizations in evaluating PR agencies and ultimately choosing one is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills, secondary traits when it comes to an agency’s ability to execute a campaign month after month after month. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the account team.

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Why communicators must be responsible for getting the information they need

PR Daily

If I’ve learned anything from my years in the automotive and mobility space, it’s that the onus is on us as communicators—whether agency or in-house—to go out and get the information we need. RELATED: Join us for the AP Stylebook Webinar ].

How PR pros can fight growing media relations difficulties

PR Daily

Industry insiders report that media relations is only getting harder, however the benefits remain for PR pros that can cut through the noise. Media relations is hard and getting harder. A majority of respondents said media relations is getting “harder” (53%) or “much harder” (15%). RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. It’s harder to know who is [the] media and who isn’t.

Agency Executives Discuss Best Practices for Leading and Communicating During the COVID-19 Crisis

PRSay

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As If we’ve got a story to tell, does it need to be earned through traditional media relations?”.

What an ‘interconnected’ approach to PR looks like in 2021

PR Daily

Many agencies claim to be integrated but continue to struggle at reaching consumers across media in a way that drives results. How often do PR and media pros sit down and come up with mutually beneficial ideas together?

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3 common #PRFails that journalists want you to stop right away

PR Daily

This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year. With earned media being given the same weight as technical SEO, you need to learn to do it right. It staggers me how some PR agencies not work.

For PR pros in a crowded news environment, focus on the ‘why’

PR Daily

Experts at our recent Media Relations and Measurement virtual conference share tips on how to get audiences to stop doomscrolling—and spend more time with their stories and offerings. Explore media angles outside of the obvious,” Daher adds.

How to adapt your pitches during noisy news cycles

PR Daily

Some humanity and creativity can help find success for your clients even when the media is overwhelmed by national news headlines. When it comes to media pitching, it’s been difficult to predict how or if the media will respond. Also, focus on human interest in storytelling.

GDPR in PR: A European Law That Impacts Everyone

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post GDPR in PR: A European Law That Impacts Everyone appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Should you focus on proactive or reactive PR strategies?

PR Daily

Public relations is enjoying a bit of a resurgence. The rising need to gain competitive advantage is driving the public relations market,” says a survey published by Wise Guy Reports. RELATED: Join us for our Writing and Content Creation for Communicators Virtual Workshop ].

The complete Clubhouse guide: 8 steps to tap into social audio

PR Daily

RELATED: Join us for our Social Media for Communicators Virtual Workshop ]. Similarly, social media mangers may have the skills to create amazing posts. Try it for six months as part of your emerging media plan.”.

How content marketing offers a foundation for your PR strategy

PR Daily

But if you want to get as much mileage out of your content as possible, you’ll also need to work your content assets into your media outreach. It doesn’t necessarily have to be your CEO, but it should be someone who’s comfortable talking to the media.

3 tips to help your in-house PR team succeed

PR Daily

Instead of outsourcing to PR agencies or consultants, organizations are taking back ownership and creating, building or expanding their in-house teams. RELATED: Discover best practices in measurement, data and strategies to boost brand awareness ]. Let’s start with media monitoring.

Promoting tourism PR amid a global pandemic

PR Daily

RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. For agencies like ours, with significant tourism portfolios, the past year has required a nimble and open-minded approach.