5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Crisis communication plan Be ready for the unexpected.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

PRSay

JANUARY 14, 2022

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Teams must also devote time to communicating the need to increase fees and lower delivery speeds. Agencies must reevaluate success measurement with clients to better show value. Last year offered very few glory days.

Communications 162

Communications Trends Nonprofit Radio 162

5W PR

MARCH 15, 2024

Share the cybersecurity measures openly and honestly and set users at ease. Proactive communication Plan for sunshine, but pack an umbrella. This nugget of wisdom applies to both cybersecurity and crisis communication. Draft a transparent communication strategy for data breaches or cyberattacks.

Publicity 146

Publicity Construction Data Crisis Communications 146

Stuart Bruce

MARCH 26, 2022

In the PR and communications world, timesheets are often derided or treated with fear and contempt. There are two main schools of thought against them.

Agency 89

Agency Crisis Communications Crisis Corporate 89

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”.

Survey 129

Survey Communications Measurement Internal 129

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195

Resources Technology Data Tools 195

5W PR

JANUARY 29, 2024

Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry. Understanding their anxieties, priorities, and preferred communication channels is key to crafting targeted messaging that resonates.

Industry 78

Industry Publicity Ethics Privacy 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Effective communications needs a mix of “rich” and “lean.” Inadequate PR outcomes measurement. Learn and benefit from PR missteps.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Stephen Waddington

APRIL 11, 2020

They are also providing advice to government on COVID-19 communication activities. Here are other ways that they are providing practical support to the industry: The CIPR and PRCA are members of the GCS Advisory panel to provide career support to communications professionals. What's the point of membership bodies?

Crisis 148

Crisis Industry Government Crisis Communications 148

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Staying on top of the latest trends, technologies and strategies is paramount. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. So when is the right time to hire a PR agency? Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Sound familiar?

Agency 92

Agency Trends Marketing Survey 92

Shift Communications

JULY 26, 2022

And that includes adapting their external communications strategy. Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. During the “Great Recession” of 2008, nearly eight million people lost their jobs.

Brand 78

Brand Branding SEO Employee 78

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception. We can help!

Pitching 94

Pitching Print Measurement Report 94

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Victorious PR

JUNE 15, 2023

As events like the SEC and Coinbase case demonstrate, maintaining a positive image and effectively managing communication during challenging times are crucial for the long-term success and credibility of crypto ventures. Note: Victorious PR, as a rule, does not deal in reputation management.

Community 52

Community Education Leadership Guidelines 52

NewsWhip

APRIL 14, 2020

We recently had a virtual sit down with Zach Silber from Kivvit to discuss the ways COVID-19 is impacting the PR industry and how agencies’ responsibilities have changed during these last 30 days. Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency.

Data 148

Data Public Affairs Crisis Analytics 148

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What are some of the key components of a successful strategic communication strategy?

Automotive 245

Automotive Resources Strategy Consumer 245

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). A Brief Recap of Predictive Analytics. Stay tuned! Christopher S.

Analytics 96

Analytics Software Technology Data 96

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Shift Communications

AUGUST 16, 2016

Once you are aligned on what you do, find the brand voice you’ll use to communicate. Keeping this brand voice list in your plan helps ensure that all communications are speaking about your brand in the same way – showing your customers consistency and reliability. A crisis communication plan. Measurement.

Company 60

Company Guidelines Crisis Measurement 60

Stuart Bruce

NOVEMBER 27, 2015

Local independent PR agencies, some of which operate across several African markets. Regional operations of big global PR groups – some have established local offices, others acquired local operators and some operate mainly through affiliates of independent PR agencies and freelances. Freelance PR professionals.

Mobile 60

Mobile Public Affairs Government Local 60

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Prohibition

JANUARY 7, 2022

But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. You want to take immediate action but make sure that your long-term goals aren’t set back by the short-term crisis. How important is crisis management? Natural disasters are unpredictable.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

FEBRUARY 23, 2016

The softer costs are perhaps harder to measure, but arguably more expensive. Hiring and managing PR agencies is similar in the sense of human capital management. An agency of record is familiar, or ought to be familiar with aspects of a client’s business that enables it to perform with greater efficiency. But that’s not all.

Education 60

Education Corporate Employee Agency 60

Critical Mention

AUGUST 16, 2018

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. Even for a small PR agency or department, such a platform can provide the ability to do thorough brand monitoring across numerous channels. What do PR pros expect from getting media? The problem?

Media 60

Media Software Crisis Analytics 60

Prohibition

OCTOBER 7, 2022

Recognising how fast information moves online is paramount in understanding what action to take and when, but pausing all your usual social activity is essential to taking a calm and measured response, without making the situation ten times worse. How To Prepare A Crisis PR Plan. 10 Crisis Communication Tips Every Business Needs.

Social Media 62

Social Media Crisis Management Crisis Media 62

Shift Communications

APRIL 22, 2015

Sometimes it’s a positive outcome for the client, like an acquisition, that leaves the agency out in the cold. Clients change agencies. Why do agencies fire clients? Well, first let’s acknowledge that it’s an unusual spot to be in for most agencies, but it does occur. It happens. Bad chemistry. Financial reasons.

Financial 60

Financial Agency Internal International 60

5W PR

JUNE 15, 2020

There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response. This process may take many forms, but it’s up to the brand communicators to craft the narrative, make it connective, and keep it relevant to the right audiences.

Crisis 113

Crisis Digital PR Retail Reputation 113

Prohibition

DECEMBER 13, 2021

Unfortunately, detecting a crisis early is considerably easier said than done. Most crises go unrecognised even as early warning signals appear, submerged in the flood of the everyday operation of an agency or obscured by prejudices, preconceptions, and blind optimism. Proactive crisis management. Build the plan.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62