ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

Brand 52

Brand Branding Automotive Retail 52

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

5W PR

NOVEMBER 9, 2023

Many companies claim to offer AI-powered solutions, but it’s increasingly important for brands and marketers to distinguish between AI interfaces and genuine AI technology. Black Friday and retail media Black Friday , the iconic shopping event following Thanksgiving, is taking on new significance as a proving ground for retail media.

Trends 78

Trends Retail Advertising Advertising 78

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Shift Communications

JANUARY 25, 2023

Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative. And some are using the brand narrative in adverse ways. The shift to inclusive branding and communications In recent years DE&I (Diversity, Equity and Inclusion) has moved to the forefront.

Strategy 78

Strategy Brand Branding How To 78

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. They demonstrate creativity, playability, and quality. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

Prohibition

NOVEMBER 3, 2023

As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing. Rimmel: Harnessing TikTok’s Power Rimmel, a household-name high-street beauty brand, launched its Halloween campaign on TikTok. victoriabarbae Jakie macie plany na Halloween? ?️/

Marketing 62

Marketing Product Launch Retail Creativity 62

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. Kudos all around. Does the gin work?

Brand 136

Brand Branding Local Hotels 136

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

Prohibition

FEBRUARY 27, 2023

and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. People took to social media to post about the brands billboard that added a ‘p’ to the name with the tagline ‘Changing our name to Vimpto… seeing as you all pronounce it that way’. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

Konnect Agency

OCTOBER 27, 2020

Every holiday season brands have strategic public relations, digital and marketing plans in place to help drive traffic during this joyful time of year, but how should your brand be preparing for this holiday season because, yes, it will be unlike any other? People have gotten more creative and experienced in the kitchen.

Strategy 52

Strategy Brand Branding Retail 52

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Prohibition

AUGUST 1, 2023

We cover: The impact of AI on marketing AI applications in PR and marketing Exploring AI tools and considerations AI’s impact on copyright and creativity Looking to the Future of AI in Marketing As AI continues to evolve, ethical considerations become increasingly important. Contact us for our podcast services !

Marketing 62

Marketing Ethics Retail Tools 62

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Five Product Review Brand Ambassador Do’s & Don’ts 1.

Brand 100

Brand Branding YouTube Social Media 100

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In 2023 brands certainly started to recognise the value of these influencers, opting for more authentic partnerships that resonate with niche audiences. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Prohibition

NOVEMBER 3, 2023

With its user-friendly interface and the ability to create and share short video content, it quickly became the go-to platform for those seeking entertainment, creativity, and connection. This approach is desired by many users as we are entering a world where people are seeking a break from the scripted and polished branded content.

Marketing 62

Marketing Instagram Viral Video 62

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

PR agencies, you’re running for re-election. So whether the PR is handled in-house or with an agency, it’s a good time to demonstrate its value. That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives.

Retail 136

Retail Creativity Leadership Agency 136

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. 3) Should brands mix sports and politics?

Sports 113

Sports Advertising Advertising Survey 113

Prohibition

JULY 21, 2023

The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 Boohoo aren’t the only retailer to jump on the Barbie-core trend, however, the research that went into it was very clever.

Wireless 62

Wireless Retail B2C Instagram 62

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

Marketing 106

Marketing Newspapers Print Local 106

Konnect Agency

OCTOBER 22, 2020

For those like myself working in fields such as public relations at a brand strategy agency , robust planning is the norm and also essential to our clients’ success. If so, continue to count on that as a driver and brainstorm creative avenues for your brand to fit into those conversations. Creativity is a Must.

Creativity 52

Creativity Guidelines Agency Retail 52

Reputation Us

FEBRUARY 3, 2016

We recently connected with Matt Purvis, the brains behind Purvis Management , a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit unions do more than polish their logo, but change their entire culture to reflect the desired brand image.

Brand 60

Brand Branding Airlines Retail 60

Konnect Agency

MARCH 15, 2023

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display. That’s happening weeks if not months before the show.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

Konnect Agency

JULY 13, 2022

Start the Holiday Season One Step Ahead With A PR Agency Partner. We’re here to tell you how partnering with a PR agency can help you reach your goals during the Q4 holiday season with holiday gifting campaigns – and when to get started. Using a PR Agency led Gift Guide Campaign to Get Top-Tier Media Coverage.

Agency 52

Agency Retail Brand Branding 52

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. But what does this mean for brands and marketers? The saga for increased brand reach on social media continues. Featured: dennis crowley , Nan Palmero ( Creative Commons ).

Twitter 120

Twitter Social Media Retail Groups 120

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

For example, once shopping app Retale had been in the marketplace for a few years, we engaged a personal finance expert to help drive visibility and humanize the Retale brand. Retail and restaurant partnerships. Some of our most fruitful relationships have been with retail establishments – particularly restaurants.

How To 120

How To Wireless Retail B2C 120

Solo PR Pro

JUNE 22, 2021

Ellen Werther graduated from Ithaca College with a degree in English Literature when she was approached by a professor about potentially doing an internship at a small public relations agency recently acquired by Weber Shandwick. Becoming a brand architect.

Meeting 62

Meeting Course Retail Media Relations 62

Konnect Agency

APRIL 23, 2021

There will also be tactics other businesses will need to make a note of and implement in their own brand strategy. The proof is in the quarterly sales reports at-home fitness brands reported. According to NPD retail data, health and fitness equipment revenue more than doubled to $2.3 billion from March to October.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

There will also be tactics other businesses will need to make a note of and implement in their own brand strategy. The proof is in the quarterly sales reports at-home fitness brands reported. According to NPD retail data, health and fitness equipment revenue more than doubled to $2.3 billion from March to October.

Retail 52

Retail Consumer Exercises Creativity 52

Prohibition

JUNE 2, 2023

Penguin Random House installed a book vending machine in Exeter St Davids Station, Devon, giving commuters the chance to buy a book for the recommended retail price. This was a creative take on a Coronation campaign that ultimately falls in line with Uber’s own objectives, to be seen as the taxi company to choose.

Transportation 62

Transportation B2C Social Media Retail 62

Konnect Agency

MARCH 1, 2021

Teeccino is proud to announce the hire of Chris Linzey as National Sales Manager to oversee the brand’s retail distribution in the United States. The new 16 oz vegan soups come in Dahli-Flower and Pomodoro flavors and are currently available via the brand’s website. Written by INTIMINA’s creative director Ana Ivuši?,

Fashion 52

Fashion Retail Education Creativity 52

wiredPRworks

FEBRUARY 11, 2019

But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. Or, if your brand’s story is boring and easy to tune out, you – and your brand – are in B-I-G trouble. You’ll walk away with a refreshed, and revitalized, brand story model to power up your business.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

Konnect Agency

OCTOBER 21, 2020

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. Instead of playing a guessing game in order to stay ahead of the competition and give customers what they want, brands need to have access to high-quality data and use it.

Trends 52

Trends Marketing Mobile Retail 52

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR?

Sports 113

Sports Retail Local Report 113