Prohibition

JULY 7, 2023

We’re here to help you stay on top of the latest social media updates. This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. ’ This is important for any business or brand – prioritise that thought-leadership activity!

Instagram 62

Instagram Social Media Media LinkedIn 62

5W PR

NOVEMBER 16, 2022

Thought leadership. Another great opportunity for companies to capitalize on the benefits they can get from sharing content via Instagram Stories is by making it a platform where the company can share thought leadership content.

Instagram 88

Instagram B2B Company Leadership 88

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? BH: In the world of B2B, paid social media is the only social media left.

B2B 82

B2B Social Media Company Marketing 82

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. It’s probably the best resource for thought leadership about our business. Social Media Examiner provides the latest stories as well as tips that thousands of readers take to heart every day.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. On the Media. This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Women at Work.

Sports 332

Sports Radio Retail Advertising 332

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.” That number is significantly higher in the U.S. (59%)

Report 108

Report Publicity Marketing Pitching 108

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. What’s a B2B marketer to do? It’s chaos out there. Can you elaborate?

B2B 71

B2B Interviews Crisis Trade Shows 71

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Stern + Associates

MAY 6, 2024

Since making the career change to marketing in 2010, I’ve been a consultant and advisor, evolved to PR agency work and now oversee marketing for Stern Strategy Group—helping with our leader-to-leader marketing and communications for our business and its clients. Can you give an example of a successful campaign you’ve been involved with?

Strategy 71

Strategy Marketing SEO B2B 71

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Communications Conversations

JANUARY 23, 2018

I know we see eye-to-eye on a lot of current issues and topics in PR, comms and social media marketing. In my interactions with Cydney over the years, I’ve always found her to be uber professional, smarter than hell and yet easy-going (she was a great “professor” at our recent sparked social media training!).

Social Media 141

Social Media Media Marketing Leadership 141

ImPRessions - Crenshaw Communications

APRIL 1, 2021

As the name implies, it launched as an invite-only social media app and was known as a hangout for venture capitalists, tech entrepreneurs and other Silicon Valley elite. ” Clubhouse can drive PR thought leadership potential for PR. But the real appeal was Clubhouse’s exclusivity. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. Here are five points I think are relevant for B2B marketing leaders. Marketers from B2B product companies say their budgets grew 6.2%

Survey 62

Survey B2B Marketing Mobile 62

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Thought Leadership Channel Strategy. Paid media has a place, too.

Communications 78

Communications Leadership B2C LinkedIn 78

Sword and the Script

SEPTEMBER 8, 2020

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 96

Survey Industry Leadership Study 96

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. Leverage the Aftermath: Keep the momentum going.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? 1) Hands on marketing leadership. Of course, that makes sense: any business initiative that stands a chance of success requires resources, but it’s my observation that the survey data misses an important point: marketing leadership. Talk to Us!

Content Marketing 69

Content Marketing B2B Marketing Leadership 69

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. The vast majority of B2B content centers on features, functions and benefits. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. In Social Media Marketing, You Get What you Give.

Storytelling 60

Storytelling Creativity B2B Film 60

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. For more interesting articles from us check out these posts: 3D Avatars Launched by Instagram and other social media trends.

Instagram 118

Instagram Video Twitter Facebook 118

ImPRessions - Crenshaw Communications

AUGUST 17, 2018

Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. In the agency world, there’s the daily stress of waiting for journalists to say yes, or the pressure of the big new client presentation, for example. Media ghosting. What keeps PR people up at night.

B2B 159

B2B Interviews Enterprise Report 159

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. This includes newsletters, closed Facebook groups and social media pages, among other places. If you’re in the B2B arena, this is a critical space to amplify in 2020. And people still faxed pitches! I’d love to hear your thoughts.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. Earned media is a good way to shift away from a buy, buy, buy strategy and towards becoming a trusted advisor in your field.

Media 171

Media Pitching Agency Guidelines 171

Sword and the Script

JUNE 27, 2020

>>> Looking for a B2B tech PR with expertise and execution? One of the other statistics that stood out for me was around PR and social media : 71% of PR pros say Twitter and LinkedIn will both be equally important to communication strategies in 2020 ( see graphic ). Click any image for a higher resolution. >>>

Study 134

Study Publicity Survey Internal 134

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. You’re either in the game, and relevant as an option, or you’re not. Set the agenda. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. First, reporters do care about the potential performance of a story idea on social media.

Survey 102

Survey Report Media B2B 102

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% Statistics about content marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. This is reflective of a traditional view of public relations.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Other interesting statistics: Social PR.

Survey 82

Survey Corporate Communications Financial 82

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Build a Better Agency Summit. March 1 - 3, 2020 | San Diego, CA. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97