ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some consider them obsolete.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. What metrics are communicators tracking?

Measurement 122

Measurement Communications Survey Web 122

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations defined?

Interviews 104

Interviews Publicity Technology Social Media 104

Shift Communications

JUNE 8, 2016

As a data-driven agency, we rely on a variety of data tools to make the most informed decisions for our clients. From how well a blog post is performing to the best times to post to Twitter, data isn’t just about numbers, it’s about a roadmap to success. helps outline the benefits for both parties. I HAVE ACCESS, NOW WHAT?

Analytics 60

Analytics Google Data Tools 60

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction.

Technology 170

Technology Publicity Software Pitching 170

5W PR

DECEMBER 31, 2020

In the entire history of public relations , press releases have been the key element in creating a feature for clients and their businesses. Today, public relations is a lot more about how this type of communication improves the client’s bottom line and a lot less about who or what’s being pitched to the press.

Media 88

Media Pitching Measurement Agency 88

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

PRSay

JANUARY 1, 2020

Without telling a great story, you’ll be hard-pressed to find the results you’re looking for. PR pros need to spend time learning about the people we’re pitching to. In 2020, resolve to take an analytical approach to your results. Go beyond the press release. Unsure of whether your team is strong enough at storytelling?

Publicity 166

Publicity Storytelling Instagram Pitching 166

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? Be clear on your goals so they can devise a campaign that strategically supports your vision with effective communications.

Agency 50

Agency Crisis Communications Measurement Analytics 50

The Proactive Report

DECEMBER 27, 2017

Knowing everything possible about the audience you want to reach – who they are, where they hang out online, who their influencers are, what they read and respond to, what they like and dislike and what they’re looking for in terms of content. As you can see from the content strategy, it’s all about the data. The data is available.

Trends 124

Trends Data-Driven PR Data System 124

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. This is useful for marketing and PR because machine learning is able to process, analyze, and make predictions about more information with greater efficiency than human workers are likely to alone.

Technology 77

Technology Training Data Consumer 77

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Livestream goes mainstream. Livestreams become mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. They spoke about their first job and their career. Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

OCTOBER 29, 2019

Prezly saw that the “press release format was broken” and it got started building online newsrooms. Later that evolved to include email distribution and the analytics that are the basis for CRM. There is an analytics layer that runs across all of these that tells you who opened what emails and clicked thru to view what content.

Pitching 64

Pitching Analytics Enterprise System 64

Shift Communications

JULY 19, 2017

is appalled and worried his business will suffer because of all the false information circulating about sharks. Owned media/messaging. Media relations. Social media management. Press release alternatives. Paid media and syndication. Predictive analytics. is suffering a crisis. Email marketing.

Case Study 118

Case Study Crisis Management Crisis Study 118

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. KPI: 1,000 downloads What was so good about the campaign? You just won two global AMEC awards for effective campaigns — what were they?

Measurement 136

Measurement B2B Google Financial 136

The Resolution Blog

JUNE 25, 2015

On Monday, Google unveiled the platform and announced the project is set to offer tutorials on how to use online tools such as Google News, Google Trends, Google Alerts and Analytics. The press gang is upping their digital game to continue to be relevant with our digitally savvy audience. 1 tactic, media relations?

Google 120

Google Analytics SEO Comparison 120

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. ResponseSource also offers press release distribution and a media database. Give our services a try.

Pitching 89

Pitching Report Software Survey 89

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. The teaching is as much about mental health and life skills as it is about the game. Tailored pitches have always been the key to success in media relations.

Privacy 60

Privacy SEO Pitching Instagram 60

NewsWhip

JUNE 2, 2021

Predictive media intelligence is possible today due to exponential increases in data and processing power, paired with AI-refined models. It forms part of a wider trend of predictive analytics informing everything from cybersecurity threat detection to food safety. For comms professionals, this intelligence is arriving at a good time.

Media 88

Media Data Reddit Crisis 88

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. That’s where we come in.

B2B 60

B2B Media Automotive Pitching 60

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Beyond PR

OCTOBER 27, 2016

I’ve loved communications from the moment I set foot in the industry. Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. Get our brand on TV?

Communications 40

Communications Tools Analytics Television 40

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. What About My Minor. Other Support.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. Did the reporter get the email?

Software 71

Software Tools Pitching Media Relations 71

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 103

Survey Media Relations Corporate Communications 103

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. No wonder then, that this communications technique has been used to inspire, engage and convert audiences for years. Write and distribute press releases. Plan and execute media events.

Publicity 48

Publicity Advertising Advertising Tools 48

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. I mean, we get asked that a lot, actually, it’s kind of a new title, but I think it’s for communications, it’s such a good time. Can you tell us a bit about that?

Advertising 131

Advertising Advertising Data Reputation 131

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MAY 23, 2017

Sizing up or prioritizing responses in crisis communications. If you have any doubt about the applicability to PR, just keep in mind Google has long since taken over as the new front page. See these related posts: Media Relations: Proven Ways to Get More Out of It. Evaluating editorial calendar opportunities.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Outperform the Competition ).

Survey 178

Survey Marketing B2B Study 178

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78