Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I definitely think that it is. Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. source: Wall Street Journal). PS Vita [ruling] the world.

Guidelines 168

Guidelines Training Employee Social Media 168

Cision

FEBRUARY 4, 2016

Just like with a brand journalism strategy, a hub-and-spoke model requires an easy-to-navigate place to host all of your brand’s content. In most cases, your hub refers to your website. To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), Images via Pixabay: 1 , 2.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. For reference, the median DR in our analysis was 74. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 91

Analysis SEO Guidelines Google 91

Presspage

FEBRUARY 10, 2020

You can reference articles they have written in the past on this topic, and why your story is one that will be relevant to their readers. Journalism faces enough challenges as it is – all you want is an engaging story for their audience. Don’t look for free advertising. Isn’t this more time-consuming?

Pitching 78

Pitching Advertising Advertising Product Launch 78

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

SEPTEMBER 28, 2015

” – Journal of Advertising Research 3. “No matter what age group or country you study, and no matter how actively people use social media — the huge majority of users influence each other face to face rather than through social online channels like blogs and social networks.” “Serious Sway.”

Marketing 120

Marketing Groups Journalism Social Media 120

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. While occasionally a video is useful support content for news, the primary reasoning I can see for loading every page with a video is to increase advertising revenue. Are we bidding farewell to investigative journalism?

Media 54

Media Newspapers Journalism Video 54

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. Barnum likely referred to another psychological aspect of bad publicity (which isn’t often discussed in public relations or elsewhere).

Publicity 52

Publicity eBook Ethics Resources 52

PR Conversations

MARCH 8, 2016

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. In 1942, Mabel was one of thirteen women seconded to the Government to lead a salvage campaign among housewives.

Publicity 40

Publicity How To Newspapers Radio 40

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. PR Resource: Journalism vs PR What is a media kit? Doctor Spin | The PR Blog. The media kit is a basic PR tool.

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. How Long Should a Blog Post be in 2019? And Other Key Blogging Statistics. * * *.

Survey 98

Survey Journalism Study Pitching 98

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

OCTOBER 15, 2019

When you do advertise, don’t just rely on one link and single tweet. A big announcement ought to have multiple assets already in the plan – a press release, blog post, short video, and graphics for example – so you are just making use of the tools you have, not inventing new ones. 2) Use paid social to showcase your earned media.

B2B 78

B2B Facebook Advertising Advertising 78

Sword and the Script

NOVEMBER 7, 2023

A blog post published online said its platform will “generate a tailored list of recommended journalists wherever you’re adding contacts. When the company announced CisonOne in the UK , it referred to it as a “media monitoring” product but in the US launch, it called it a “fully integrated media monitoring and outreach.”

Employee 144

Employee Software Survey Tools 144

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. I studied journalism with a few PR courses sprinkled in between at St. Marketers can tap into this “high-five” moment which provides more off-the-charts superior engagement than standard mobile advertising. . Image via Emily Ann Hodges.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. If you like the writing style in my blog, I promise you’ll like the style of the book. Their public relations efforts are wasted.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. If you like the writing style in my blog, I promise you’ll like the style of the book. Their public relations efforts are wasted.

Case Study 100

Case Study Infographics Journalism Writing 100

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Start a blog and manage proactive social media around it. More than 150 people turned up and engaged in the conversation. Inevitably there were more questions than we had time. Thanks again to Barbara, Isabel, Andrew and Gay.

Google 119

Google Data Government Social Media 119

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. My life as a freelancer began in 2012.

Meeting 66

Meeting Automotive Engineering Media 66

Presspage

AUGUST 15, 2017

Big data refers to the large amounts of structured and unstructured information that is available for organizations to mine for insights. This graph shows the rise of data in the past decade. Source: Patrick Cheesman Big Data The second trend that is deeply intertwined with the rise of AI, is the rise of big data.

Technology 115

Technology Big Data Video Data 115

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Overview: In reference to Office Space (the movie), 2Bobs is a podcast that entertains and informs. The creators: 2Bobs is hosted by Blair Enns ( @blairenns ) and David C.

Marketing 74

Marketing Conference Content Marketing Agency 74

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. It refers to how individuals are grouped based on shared characteristics—without a strong sense of belonging or identity.

How To 52

How To eBook Corporate Groups 52

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Buzzstream

JUNE 5, 2024

Some people refer to digital PR as content-led link building. I refer to this as “jump-start link building.” They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy.

Digital PR 62

Digital PR Examples Strategy Survey 62

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52