Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 95

Survey Industry Leadership Study 95

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Traffic to your website or blog measurement from social media sources such as Twitter, LinkedIn, Facebook, etc.

Social Media 60

Social Media Pitching Media LinkedIn 60

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Even as a PR pro, I value credible and independent journalism and the lines of native ads threaten to bleed the edges. It’s a question of ethics.

Advertising 60

Advertising Advertising Ethics Journalism 60

ISEBOX

NOVEMBER 30, 2015

Often referred to as the “Barcelona Principles” PR Pro’s are looking at social metrics, their intended outcome, and the effect their stories have on critical business measurable, in addition to the traditional advertising value equivalents (AVE). 5) You don’t network or pitch. Pikers, spray their release on the wire and pray.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Beyond PR

NOVEMBER 10, 2016

You’re not paying for coverage—that’s what advertising is for. Here are four tips to consider when researching and pitching journalists. Understanding different journalists’ interests will result in more pitches crafted to their unique needs. In fact, the opposite is true – they suffer from an overload of pitches.

Media 77

Media Pitching Resources Media Relations 77

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. Contact us here.

Media Relations 68

Media Relations Media Insurance Insurance 68

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. It is rightly said that PR and journalism are interdependent. Twitter Google+ LinkedIn Will India See a Rise in Digital PR?

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. It could be used for customer service, sure, but how about journalism? It could help customers by saving them a few mouse clicks.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

OCTOBER 17, 2017

love awards and accolades” which are an “elaborate scheme to sell advertising”. This one rule alone applies to a lawyer’s bio, LinkedIn profile, case studies, testimonials, website copy, ad copy, email marketing, among other things. You can find Ginny on Twitter, LinkedIn and her blog, This Business of Law. b) Legacy Inertia.

Marketing 68

Marketing Ethics Interviews Meeting 68

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. You can find his LinkedIn here: https://www.linkedin.com/in/tgreesejr.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. In that moment, I decided to quit, but I did not know what to do.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting. The timing matters.

B2B 78

B2B Facebook Advertising Advertising 78

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. 1% said SnapChat.

Survey 76

Survey Media Relations Report Media 76

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. It’s a great listening tool to ensure your pitches are targeted.” I’ve used it, and she’s right. ” This is a PR boon.

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

NOVEMBER 7, 2023

It “uses a combination of AI, language processing and machine learning to generate, analyze and test new content – from pitches to social posts, blogs and biographies – to predict earned media interest, reach and sentiment. .; and finally, PR sandbox – called PRophet Earn – adds to existing predictive capabilities PRophet already offers.

Employee 135

Employee Software Survey Tools 135

Rock the Status Quo

FEBRUARY 3, 2015

Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. I pick up a physical copy of the Journal and scan the left-hand “What’s News” because the main biz and finance stuff is there. because they’re clients.)

Agency 100

Agency Advertising Advertising Twitter 100

Lauri Pehar Borsh

AUGUST 12, 2015

If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Interact and post thoughtful content on Twitter, Linkedin, and Facebook. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR).

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Interact and post thoughtful content on Twitter, Linkedin, and Facebook. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR).

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. Get to know them!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. You can find more from Matt on Twitter and LinkedIn. PR, marketing, sales and journalism. You don’t need to be a big shot so send us a pitch ! Thanks, Matt! Want to be part of the Off Script series?

Marketing 62

Marketing Technology Data System 62

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “The real lightbulb moment for me was seeing the audience I was starting to build on Twitter and LinkedIn start to share out the content I was creating on my blog and on various publications. They’re at the forefront of this new business paradigm , trailblazers if you will.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. Companies have scaled back their advertising. The pandemic wasn’t necessarily the source for it.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. With Facebook and LinkedIn, we reach our customers and our publishers directly. Automobile companies (and the military) are the largest advertisers on television. John Avlon: It’s delayed advertising but still an operational conversation.

Report 225

Report Media Advertising Advertising 225

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibit A: The Death Knell of “Advertising’? What is even worse is that I know the people who are making it now that I’m going to hate it.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48