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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. Otherwise, you will just advertise an empty space. What is the biggest trend right now? -

Meeting 98
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms. Additional duties. All things to all people. “We

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149
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What Happens When PR and Marketing Mesh

Onclusive

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Magazine, and more. The PR team could, hypothetically, discover through PR analytics that the articles secured in the lifestyle magazines are driving 4x more web traffic than the articles in the tech publications.

Marketing 170
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Surviving in a Pay-to-Play World

Journalistics

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Almost Famous (2000) — Media Relations.

Tools 170
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The Business Blogging Editorial Calendar: How to Post Like a Pro

Polaris

Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. ” Magazine and newspaper publishers—online and off— are responsible for the bottom line. They make money by attracting advertisers, who pay to reach the publication’s audience. and then I’d write it.

Blogging 186