Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Comment: A brand is a promise. It’s a perception. It exists in our minds.

Financial 148

Financial Marketing Survey B2B 148

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. Consumers have reacted by shifting their focus more toward information than commercialism. And since things are changing day by day, hour by hour, minute by minute, information needs to be available quickly and on an ongoing basis.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Advertising Week. AdExchanger Industry Preview.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JULY 10, 2020

While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Recent episodes have focused on Newfronts , Big Tech , female leadership ,and the art of networking. . Check out our list of top advertising and retail podcasts too! Happy listening!

Sports 332

Sports Radio Retail Advertising 332

5W PR

APRIL 29, 2024

Platforms like LinkedIn are now used to share company updates, thought leadership pieces, and even sneak peeks into the company culture. Promoting customer testimonials, positive social interactions and user-generated content can establish trust and credibility for the brand in ways traditional advertising can’t touch.

B2B 78

B2B Social Media Media Community 78

David PR Group

MAY 15, 2024

Remarkably, the advertisement made no mention of the substantial legal challenges and out-of-court settlements that have cast a shadow over the industry. The NAR’s website has almost no information about the case and what it means for industry. As the industry stands at this crossroads, the call to action is clear.

Real Estate 52

Real Estate Crisis Communications Television 52

5W PR

JANUARY 15, 2024

It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives. This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities.

Communications 78

Communications Policies Product Launch Reputation 78

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Native Advertising? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Instead, consider leveraging emerging thought leadership platforms such as Medium , a new collaborative community that cultivates a captive audience around certain themes and topics.

Leadership 81

Leadership Strategy Energy Advertising 81

Deirdre Breakenridge

DECEMBER 5, 2017

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. She teaches courses in public relations and advertising. A Guest Post By Marlene S.

Internal 208

Internal International Ethics Journalism 208

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. As the conferences and awards manager at Crenshaw, I spend a lot of time helping our B2B tech clients win thought leadership speaking gigs at conferences. Educate, don’t sell.

How To 232

How To Conference B2B Advertising 232

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

The Hoyt Organization

DECEMBER 8, 2023

Case in point, when Genomic Life approached The Hoyt Organization, they faced the challenge of informing their target audience of the importance of genetic testing. That said, thought leadership isn’t just about spreading information. When creating thought leadership pieces, you must have a clear objective in mind.

Leadership 52

Leadership Social Media Reputation Brand 52

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Myth #4: PR is just advertising. PR goes way beyond advertising. Thought leadership strategy. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. Others may share insight about category trends or offer an informed opinion about a burning industry issue. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

FEBRUARY 16, 2021

Overall, respondents indicated “my employer” was the most believable source of information. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Thought leadership requires actual thought and leadership.

Government 140

Government Survey Ethics Media 140

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information.

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. Just as people’s values are often judged by the friends they keep, a company’s associations help inform its public image. Speaking engagements are an effective way to shape executive thought leadership. Take the stage.

Company 174

Company Conference Corporate Leadership 174

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. It’s changed to encompass a moral champion-like role.

Communications 123

Communications Crisis Internal International 123

5W PR

DECEMBER 19, 2023

Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t. By combining these quantitative and qualitative measures, you can paint a clear picture of the stunt’s effectiveness, informing future marketing strategies and PR endeavours.

How To 78

How To Ethics Measurement Creativity 78

Victorious PR

APRIL 21, 2023

Content Marketing is Another Crucial Component of Blockchain PR Creating valuable and engaging content such as blogs, videos, and social media posts can help educate and inform the target audience about the intricacies of blockchain and cryptocurrency.

Reputation 52

Reputation Advertising Advertising Education 52

Communications Conversations

NOVEMBER 16, 2022

But I thought what would be more interesting–and helpful–is to get that information from the people who are most important in this equation: the social media professionals themselves. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Canva/design. Strong copywriting skills.

Social Media 174

Social Media Media Analytics Data 174

Stephen Waddington

SEPTEMBER 7, 2021

Overall, communication leaders reported higher-quality relationships with marketing and public affairs and lower-quality relationships with finance and information technology (IT). Regardless of structure, communicators should focus on being valued and invested in by top leadership.

Corporate 135

Corporate Communications Public Affairs Resources 135

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

Agency 100

Agency How To Survey Employee 100

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. For more information about the AMA, visit [link] follow the latest AMA news at @AMA_Marketing.

Leadership 40

Leadership Survey Enterprise Conference 40

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are experts on a number of topics that expand on the basics to share knowledge of trends, data and the greater business world – information to help improve a PR team’s performance and client relationships. Extreme Leadership. To increase PR, marketing, and advertising industry knowledge. To improve writing.

Blogging 159

Blogging Pitching Fashion Sports 159

5W PR

DECEMBER 5, 2018

However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform. Showcase Value Via Thought Leadership.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

ImPRessions - Crenshaw Communications

JULY 31, 2017

Anna Mariotti, Public Information Coordinator at WSP USA, stresses the importance of clients’ having a media liaison or PR person sit in on the interview. Readership and advertiser stats support the emotional narrative and make Remedy Health a site for potential business and advertising partners to notice.

Interviews 206

Interviews Media Advertising Advertising 206

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

We ask a thousand questions when onboarding a new client, and the answers inform our plan. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. The themes will guide pitch angles, content development, and thought leadership strategy.

Writing 136

Writing How To Pitching Privacy 136

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic.

Marketing 68

Marketing Resources Advertising Advertising 68

PRSay

OCTOBER 9, 2017

Change your results,” said business strategist and leadership development expert AmyK Hutchens. The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. How might we judge great leadership?

Conference 125

Conference Leadership Meeting Energy 125

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

” Advertising Week just wrapped up here in New York, and with it, a festival of jargon. That’s because it’s an easy way to imply leadership status without making a claim that might be disputable. ” Without information that supports the claim, they have no power.

Real Estate 225

Real Estate Software Leadership Advertising 225