Mark My Words

MARCH 21, 2017

Next week Theresa May will be writing to the European Council to declare her intentions to initiate Britain’s withdrawal from the EU. Consequently, when companies like Facebook and Google say it is impossible to fully screen their content for inappropriate images and abusive text this message is no longer good enough.

Social Media 60

Social Media YouTube Google Media 60

The Proactive Report

OCTOBER 12, 2015

Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Site Optimization : There is a lot more to this now than just keyword research and writing good content. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. PR is getting a bigger role in paid media. “PR How does PR’s use of gAI compare to marketing?

Survey 149

Survey Software B2B Pitching 149

5W PR

OCTOBER 5, 2020

These days, with advertising giants like Google and Facebook controlling over 50% of the digital advertising market, publishers have to find other ways to get any sort of ad support for their journalistic endeavors. Many media outlets have started experimenting with different financial models to fund their reporting.

Marketing 88

Marketing Engineering Education Advertising 88

Critical Mention

JANUARY 9, 2019

The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Promoting your site on Google Ads can be a great way to boost clicks and site traffic. Another way to strategically promote your brand is to boost your social media posts with ad spend. Yes, social media and digital interactions are at an all-time high. Focus on Earned Media.

Brand 100

Brand Branding Advertising Advertising 100

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For instance Google and Microsoft both have large data centers in Finland. The Most Popular Social Media Channels in Finland Youtube : 4.46 million users TikTok : 1.64

Radio 64

Radio Pinterest Television Government 64

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 124

Communications Crisis Internal International 124

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. The trust and loyalty that social media influencers establish with their audiences are among their most valuable assets.

Marketing 80

Marketing SEO Advertising Advertising 80

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.) Search algorithms.

Google 101

Google Nonprofit Engineering SEO 101

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. There are three types of media: Paid Media. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Integration with Google Analytics for referrals.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. I’m going to tip my hat to Occam’s Razor and call it media monitoring solution. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” You can the results nearby.

Publicity 86

Publicity Survey Enterprise Pitching 86

Communications Conversations

NOVEMBER 4, 2016

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. Myth #3: Influencer marketing > traditional brand advertising. ” It shows up on 60 Minutes.

Writing 60

Writing Marketing YouTube Creativity 60

PR 20/20

JANUARY 14, 2021

In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull. We can compare data from HubSpot, Google Analytics, Stripe, social media, and more, all in one place. Looking for Your Next All-in-One Solution?

Technology 65

Technology Marketing Tools Google 65

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” ” – Emily Bell, writing for CJR. Apple News.

Mobile 120

Mobile LinkedIn Facebook Google 120

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Earned media boosts SEO. Prominent brand mentions that don’t contain links can also drive higher search placement because Google sees them as implied links.

SEO 125

SEO Case Study Conference Retail 125

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Those featured, however, didn’t go into detail on the role of advertising to boost reach. Since then it is a new game, as more people are discovering and consuming news through social media.

Viral 120

Viral Data Web Trends 120

ReimaginePR

SEPTEMBER 26, 2016

Forget trying to appease the search bots on Google et al. At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. While content marketing often works independently of search engines and social media, that’s not to say their paths never cross.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Victorious PR

NOVEMBER 21, 2022

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. That being said, paid media is also YOU writing about YOURSELF. It’s all about effective paid advertising. Earned Media. Many people have dubbed forms of media as “ publicity.”

Real Estate 52

Real Estate Media Advertising Advertising 52

Wildfire

AUGUST 1, 2018

We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific. The famous US merchant John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Enter stage right Google Analytics.

Measurement 49

Measurement Analytics Google Agency 49

Sword and the Script

AUGUST 14, 2018

This was followed by “social networks and search engines bypassing traditional media” with 25%. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 6) Technology that will change reporting.

Survey 102

Survey Report Media B2B 102

Cision

NOVEMBER 15, 2016

Google has gone on the record saying they treat these domain options in search no differently than oldies such as ‘dot-com’ (.com) While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. So go ahead.

Trends 120

Trends Leadership Small Business Analytics 120

Solo PR Pro

MARCH 29, 2022

PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. There are also many learning channels online, such as Google Analytics Academy (which is free!), Follow subject matter hashtags and experts on social media. Major Conferences. And that’s perfectly fine! Pull a thread.

Conference 80

Conference Reddit Local Course 80

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. He points out a range of emerging devices, “like Amazon Echo and Google Home, along with other IoT offerings including smart cars,” are creating opportunities. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. You only get this by writing. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. How dominant is Google now in search?

SEO 98

SEO Interviews Blogging Engineering 98

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. Social media provides amazing opportunities for companies and brands to increase exposure and tell their stories.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Critical Mention

DECEMBER 2, 2018

Use social media. Social media builds brand awareness by boosting engagement, leading to link building, increasing your SEO ranking and allowing for content advertising. To properly make use of it, research your target audience thoroughly and consider approaching social media influencers to create hype.

SEO 71

SEO Strategy Guidelines Social Media 71

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon.

Viral 102

Viral Advertising Advertising Facebook 102

Shift Communications

JANUARY 30, 2017

Beyond just their social media bio, could we discern their interests? Using advanced analysis with machine learning, we might analyze a reporter’s most recent articles over the past year to see what other topics they write about. We see she writes much more about Google in the context of AdWords and advertising.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60