The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Since this was the first time we had advertised to this audience, we structured our campaign in two parts. Let’s get started!

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Instead, it’s another thing you need to learn how to do well to make your initiative successful. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 3: Give them a chance to raise their hand.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Content discovery is the art and science of using predictive algorithms to help make content recommendations based on how people search.

How To 129

How To Content Marketing Engineering Advertising 129

Deirdre Breakenridge

MARCH 23, 2016

Measurement. Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. Compare that with digital advertising, in which.02% The post Romancing the C-Suite: How to Communicate Results That Resonate appeared first on Deirdre Breakenridge.

Communications 150

Communications How To Analytics Public Affairs 150

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Contently - Strategy

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. The analytics are crucial for providing insight into the value of your production.

Analytics 119

Analytics Content Marketing SEO Data 119

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. What is an Integrated PESO Model? The PESO model takes the four media types —paid, earned, shared and owned—and merges them together.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Measurement Framework: Set up a measurement framework so you can track where you are now, progress and results.

SEO 153

SEO Engineering LinkedIn Analytics 153

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. Disruption happens to industries measured in weeks and months rather than years or epochs. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising.

Trends 161

Trends Publicity SEO Advertising 161

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! To be a successful marketer, you must be able to measure your strategies. Rise of native advertising.

Trends 108

Trends Marketing Mobile YouTube 108

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.

Analytics 150

Analytics Data Big Data Technology 150

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. SEM, or Search Engine Marketing, is the large umbrella that includes being proficient in tasks such as search engine optimization (SEO), content creation, email marketing and digital advertising.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. SEM, or Search Engine Marketing, is the large umbrella that includes being proficient in tasks such as search engine optimization (SEO), content creation, email marketing and digital advertising.

Marketing 60

Marketing How To Analytics Google 60

wiredPRworks

APRIL 29, 2020

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance, an interview with Dan Pantelo, CEO of Marpipe. In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. Source: Marpipe. Everyone had a different website. That was smart.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance, an interview with Dan Pantelo, CEO of Marpipe. In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. Source: Marpipe. Everyone had a different website. That was smart.

Creativity 52

Creativity How To Engineering Advertising 52

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Advertising Age Online. Search Engine Land. Search Engine Watch. Search Engine Journal.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Maxim Behar

JANUARY 28, 2024

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. How to use AI so that we can trust it 100%?

Radio 59

Radio Ethics How To Writing 59

PR 20/20

JULY 6, 2020

In this lesson, you'll learn how Marketing Hub fits within the larger context of an inbound business, how to navigate through the different tools, and how to use the tools to set short-term productivity goals. Content Marketing : Learn what content marketing is and how to do it.

Training 72

Training How To Course Software 72

Sword and the Script

APRIL 11, 2020

It’s amazing how fast our world can change, but there is a growing body of knowledge for how to market in troubling times. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. Read more: Data Hub on Coronavirus and Marketing via MarketingCharts 3.

Study 93

Study Marketing Survey SEO 93

The Resolution Blog

JANUARY 29, 2019

Online traffic refers to the flow of people visiting a website but isn’t used to measure anything specifically. If you want to measure the traffic to your site, you first need to decide what you’re about to measure?—?unique The other definitions in this series can help you choose what to measure. What is a user?

Web 120

Web Analytics Measurement Mobile 120

Beyond PR

MAY 30, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Content discovery is the art and science of using predictive algorithms to help make content recommendations based on how people search.

How To 40

How To Engineering Content Marketing Advertising 40

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Evaluation isn’t just something you tag on the end so you can show how successful you’ve been so you can justify your budget or salary.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. As the web has evolved and we’ve started to understand where things come from and how they affect a business’ growth, that has started to evolve. They understand it, but they don’t know how to integrate it.

Marketing 120

Marketing Analytics Measurement Data 120

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Podcast advertising revenue will exceed $1 billion in 2020. 10) A pullback on PPC.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Could just one metric measure PR? Get up to date here.

Tools 136

Tools Publicity SEO Measurement 136

Buzzstream

JANUARY 22, 2024

For SEO, links from relevant sites tell search engines that your site is also contextually relevant, helping support your ability to rank. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. There is a right way and a wrong way to do it, however.

Analysis 90

Analysis SEO Guidelines Google 90

PR 20/20

OCTOBER 11, 2018

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. Node is an AI-powered discovery engine that connects people with opportunity at massive scale. Production.

Tools 71

Tools Marketing Enterprise Software 71

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR in High Definition

FEBRUARY 18, 2019

Communications departments have, generally speaking, got to grips with the role that media, analysts, third party review sites, and social media play in the reviews process and how to influence them. There is increasing evidence to show that search engine optimisation (SEO) is also impacted by online reviews.

Engineering 67

Engineering Reputation Social Media SEO 67

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 65

Publicity Small Business Advertising Advertising 65

PR Conversations

NOVEMBER 12, 2015

Several chapters in the new Future PRoof book, including my own on sustainable professional development, discuss measurement matters such as return on investment. My view is that monitoring and evaluation need to be connected to research and objectives to have relevance as measures of public relations performance.

Survey 40

Survey Publicity How To Measurement 40

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We want to make an objective, positive impact through bold and meaningful communications by bringing together advertising, marketing and PR in one agency.

Agency 161

Agency Meeting Crisis Energy 161

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151