Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you.

Resources 120

Resources Measurement Advertising Advertising 120

The Proactive Report

APRIL 12, 2018

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media. 32 percent – generating earned media/clips.

Measurement 100

Measurement Analytics Google Social Media 100

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Shift Communications

MARCH 17, 2016

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Reverse engineering is one of the most helpful processes I’ve used to educate my pitching. It’s for PR pros, too.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

JANUARY 3, 2024

Determining how to position a product or service in the market to differentiate it from competitors. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Optimizing online content to improve visibility on search engines through SEO.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Pages/Session.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Beware of the trap that many early-stage technology businesses fall into — over-engineered, groupthink—driven messages that are heavy on jargon and light on clarity. That’s why we recommend outlining specific deliverables as well as outcomes, and how those outcomes should be measured. Insufficient budget.

How To 149

How To Government Product Launch Internal 149

Waxing UnLyrical

AUGUST 5, 2015

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. ” Of course, a lot of this can be measured. Engineered Snapchat metrics explained. Really quick primer on Snapchat. .”

Measurement 40

Measurement How To Marketing Engineering 40

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

OnePitch

SEPTEMBER 8, 2022

Journalists are using their inboxes as a search engine, so the more direct you are, the easier you will be to find when they ultimately go back to look for story ideas or sources. What’s your best tip for measuring PR? The post How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine appeared first on The TypeBar.

Pitching 98

Pitching Consumer How To Education 98

Axia PR

JUNE 18, 2022

Search engine optimization is an essential part of increasing domain authority. Domain authority is a metric used to measure how well your website will place in a given search. Domain authority, also called DA, was first developed by Moz and will rank your website from zero to 100 in terms of search engine placement.

Engineering 62

Engineering Measurement How To SEO 62

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI is already impacting the PR industry. Quantify the buzz.

Case Study 170

Case Study Engineering Measurement Big Data 170

ImPRessions - Crenshaw Communications

MARCH 3, 2022

“Representing some of the largest and fastest-growing solution providers in account-based marketing and demand generation, B2BSMX provides attendees the opportunity to meet with experts to tackle challenges such as how to optimize revenue operations and fine tune their go-to-market strategies to adjust to new realities.”.

Conference 304

Conference B2B Content Marketing Case Study 304

PR 20/20

FEBRUARY 3, 2020

One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Its platform is powered by an AI deep learning engine that improves the traffic, conversions, and revenue produced by your content. Then, it gives you guidance on how to make it better. The result?

Blogging 73

Blogging How To Engineering Tools 73

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Apply critical thinking before fulfilling the “ask”. That’s all.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. Growth PR = Business Indicators + Funnel Acceleration.

Measurement 56

Measurement Storytelling Data Technology 56

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Unpaid search engine traffic. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

DECEMBER 19, 2019

Another way to quantify how the BS detector works can be found in Nielsen’s Global Trust in Advertising study. At the time of the study, people trusted editorial content 30 to 50 percent more than they trusted search engine ads, social media ads, online video ads, mobile ads and banner ads. CEOs, CFOs and CMOs pay for control.

Marketing 195

Marketing Advertising Advertising System 195

PR 20/20

JULY 6, 2020

In this lesson, you'll learn how Marketing Hub fits within the larger context of an inbound business, how to navigate through the different tools, and how to use the tools to set short-term productivity goals. Content Marketing : Learn what content marketing is and how to do it.

Training 72

Training How To Course Software 72

Maxim Behar

JANUARY 28, 2024

Just like back in the day, 120 years ago, when Henry Ford introduced the first car, called the gasoline cart, and everyone said, "No, this cannot exist because where will we get gasoline, what if the engine breaks, what if the tire bursts, what if we hit someone? How to use AI so that we can trust it 100%? This monster kills people.

Radio 59

Radio Ethics How To Writing 59

The Resolution Blog

MAY 11, 2018

How to set PR KPIs that will improve results & skills’ Webinar recording covers: Metrics to use for PR success How to set targets that will improve team skills When to increase metric targets and by how much How to draw insights from your CoverageBook account Webinar originally went out live on Monday, Jan 8th 2018. ‘A

SEO 120

SEO eBook Data Measurement 120

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. SEM, or Search Engine Marketing, is the large umbrella that includes being proficient in tasks such as search engine optimization (SEO), content creation, email marketing and digital advertising. Katie Lioy.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. SEM, or Search Engine Marketing, is the large umbrella that includes being proficient in tasks such as search engine optimization (SEO), content creation, email marketing and digital advertising. Katie Lioy.

Marketing 60

Marketing How To Analytics Google 60

Contently - Strategy

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. The analytics are crucial for providing insight into the value of your production.

Analytics 78

Analytics Content Marketing SEO Data 78

Cision

OCTOBER 6, 2016

It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. When you create valuable content resources your customers find to be interesting and informational, you will be able to build the relationships—and search engine results—that can drive revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Wondering how a document with less than 500 words can promise so much? Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

The Proactive Report

JULY 23, 2017

They use search engines and social media to find it. Optimized for search engine algorithms. CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Your customers are reading this information online.

Strategy 149

Strategy SEO B2C Engineering 149

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.

Analytics 150

Analytics Data Big Data Technology 150

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” You cannot, and should not, be an ethical engineer if you have not gone through a process in which you have to deal with your impact on the things you’re developing.

Local 99

Local Community Ethics Education 99

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Wondering how a document with less than 500 words can promise so much? Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40

Beyond PR

SEPTEMBER 12, 2016

Google’s ubiquitous search engine. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. So, how can companies manage and meet these expectations? Measuring the perceptions of customers allows you to inform marketing campaigns and improve business practices.

Measurement 40

Measurement Reputation Brand Branding 40

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Search Engine Land. Search Engine Watch. Search Engine Journal. Search Engine Roundtable.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! To be a successful marketer, you must be able to measure your strategies. As search engines grow (i.e.,

Trends 108

Trends Marketing Mobile YouTube 108

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. Disruption happens to industries measured in weeks and months rather than years or epochs. This trend will only accelerate as search engines become ever more intelligent. The Big Picture. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Melissa Agnes

FEBRUARY 5, 2015

Negative SEO is the practice of using black hat search engine optimization (SEO) techniques to sabotage a competitor’s search engine rankings. Here’s what he had to say: “The penalties against an organization for manipulating — or hiring someone to manipulate — search engine results could be severe.

SEO 124

SEO Engineering Crisis Crisis Management 124