Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. You can register to download the full report here: 2021 Creative & Marketing Salary Guide. >>> CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19. Give our services a try.

Survey 99

Survey Trends Marketing Creativity 99

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Measured on clicks, quick hits.”

Media Relations 110

Media Relations Media Survey Pitching 110

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. Read on for a few key highlights from the discussion, and you can download the recorded presentation here. Look Out World, Here Comes Earned Media.

Media 75

Media Advertising Advertising Measurement 75

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 135

Survey Measurement System Education 135

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Cision

APRIL 18, 2017

Then, download the Moz toolbar (if you don’t already have it) and turn it on. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Step 5: Distribute Your Content with Paid Advertising. Your work isn’t done yet.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 3) “Thought leadership can’t be outsourced. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 1) “That one tactic isn’t king.

Corporate 73

Corporate Communications Survey Employee 73

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. >> Free download: Build a data-driven content marketing plan with our free content strategy workbook template.

Marketing 52

Marketing Technology Internal International 52

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success. So how can brands build trust?

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

DECEMBER 24, 2019

Advertising is a distant third. Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Conversions / registrations / downloads: 33%. Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. How are you measuring your programs? And you can’t just invest in paid advertising.

Marketing 120

Marketing Financial Strategy Analytics 120

Contently - Strategy

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. They also launched the “ MD Market Watch ” podcast, which was downloaded over 1300 times in those first 6 weeks. “It’s the underlying force behind what we’re doing.”

Financial 82

Financial Strategy Government Leadership 82

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. They can notice when they are getting targeted advertising. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. They can notice when they are getting targeted advertising. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

PR 20/20

OCTOBER 9, 2018

I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. Sales is working on sponsorships, benefactors, magazine advertising, and the like—focusing on brands.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Stephen Waddington

DECEMBER 15, 2021

Download a copy of the Almanac The Almanac is available in both a HTML and a PDF format. PDF download version HTML version. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. You’d be welcome to join us.

Publicity 128

Publicity Government Guidelines Facebook 128

Presspage

AUGUST 15, 2017

thought leadership. the importance of measurability. Download our latest eBook! In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of online reputation management. contributors.

Technology 115

Technology Big Data Video Data 115

Waxing UnLyrical

JUNE 17, 2016

And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. And – wait for it – measurable, resulting in real outcomes and bottomline impact. Focusing on integration and strategy is key. .

Internal 40

Internal International Measurement Banking 40

Beyond PR

AUGUST 3, 2016

Measurement is mutually beneficial,” stresses Alexa. Although the content that content marketers create isn’t a product advertisement or collateral, its strategy should still tie back to the products being developed. These ambassadors become product experts and in some cases help create thought leadership content around the product. ”.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Waxing UnLyrical

APRIL 19, 2018

Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. If you download the plugin it will even edit your emails prior to sending them. Grammarly : Grammarly is your in-house editor. Ten thousand dollars.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

MAY 8, 2018

However, the platforms have changed as organic distribution has all but eroded in support of platform advertising models. Natural leadership abilities: 17.1%. The full survey is freely available for download without registration here. I imagine much of it is for tactical, one-off campaigns. Creativity: 19.4%. Curiosity: 12.9%.

Survey 62

Survey B2B Marketing Mobile 62

Ethical Voices

AUGUST 22, 2022

What am I measuring this quarter, next quarter, this year? We need to create awareness around the norms in professional communication, marketing, advertising, and leadership around how we create a message, messaging, positioning, and core strategy. That is the space from where we measure true success.

Ethics 75

Ethics Communications Agency Technology 75

Beyond PR

MARCH 17, 2016

Budget-friendly tip: Social media advertising can be as affordable or expensive as you make it. Depending on the size of your email list and needs, it’s also economical and – more importantly – measureable. If done correctly, according to one study by MarketingSherpa , Facebook ads can generate on average a 450% ROI.

Marketing 40

Marketing Small Business Web Nonprofit 40

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 20) Mack Collier. Managing The Gray.

Social Media 120

Social Media Marketing Pinterest Media 120

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? . So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

NOVEMBER 29, 2022

And the measures of success cited were typically backlinks and organic search traffic. You can build awareness with traditional advertising, PR and even search ads, but you cannot build a subscribed audience with those things alone. Most applicants cited SEO as their only distribution channel. But it is NOT content marketing.

Content Marketing 120

Content Marketing B2B Marketing eBook 120