Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools.

Storytelling 78

Storytelling Internal International Social Media 78

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. PR is a social science. She always improves my work.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

MAY 15, 2018

Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

FEBRUARY 24, 2016

In addition, there are other brands that advertised during football’s biggest night that you may want to check out. For example, if you are hosting a Twitter chat and you want to get questions to the guests ahead of time, you can collaborate with them. Customer Service. SproutSocial: Snapchat Marketing Guide.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

JANUARY 3, 2023

Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 98

Interviews Publicity Technology Social Media 98

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are? Print and Digital Advertising. Why customer experience is more important than customer services. Measuring social media success with the right tools.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. The key is measurement.

Employee 40

Employee Measurement Social Media Product Launch 40

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Customer service and customer sentiment .

B2B 344

B2B Facebook LinkedIn Small Business 344

Rock the Status Quo

JULY 30, 2014

If you don’t have the ability to be strategic and create metrics around your desired end goal – outcomes – you are limited to measuring more nebulous things, such as mentions, reach, engagement and awareness. Even AVEs (advertising equivalencies). Attaining and exceeding goals is measurement nirvana.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Sword and the Script

DECEMBER 20, 2022

Relentless focus on the customer . While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Reassess your measurement. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

Cision

AUGUST 1, 2016

With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. Metrics are a way for you to measure specific objectives within your purview. Where do we go from here?

Social Media 84

Social Media Media Customer Service Measurement 84

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments. Suggested Hashtags.

Facebook 0

Facebook Mobile Analytics Advertising 0

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79

Bad Pitch Blog

JULY 14, 2009

Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.” Ah, advertising metrics. Despite noble efforts, we still don’t have clear (read obvious) metrics to measure our efforts. How many people saw your ad and when. What about PR? I doubt it. Good luck with that.

Training 46

Training Groups Customer Service Television 46

Cision

JUNE 15, 2015

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Social care (customer service). Want the keys to modern PR measurement? Product research.

Viral 120

Viral Facebook Measurement Advertising 120

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

FEBRUARY 12, 2019

Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. Instead technology is used to enable practitioners to work smarter and offer new services. It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. Learn their approach to strategy, operations, measurement, staffing and more. The #AskGaryVeeShow. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Twitter is the largest ever market research exercise that no one ever commissioned. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164