Cision

AUGUST 10, 2016

Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. In this interview, Angela discusses how consumers have evolved over the years, how to improve your brand’s advertising campaign and why maintaining authenticity is so important.

Advertising 120

Advertising Advertising Consumer Travel 120

Cision

DECEMBER 6, 2015

Sign up for our email newsletter to stay on top of all the latest industry trends! Disney and Google aren’t alone in their application advertising plans. While traditional native advertising and sponsored content lives within a platform, this new tactic co-opts the platform itself for a more integrated experience.

Google 120

Google Advertising Advertising Film 120

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Here are four macro trends that I’ve identified. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Solo PR Pro

MARCH 29, 2022

The regular replenishing of our minds, keeping up with industry trends, and learning new skills is essential to the success of our business. You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Coursera , and LinkedIn.

Conference 80

Conference Reddit Local Course 80

Konnect Agency

JULY 23, 2020

With important conversations around things such as COVID-19 and the BLM movement circling the internet, brands need to consider where and how they fit into the mix to evaluate the appropriateness of content and advertising on a weekly/monthly basis. Advertising is another content source that needs to be monitored closely.

Social Media 52

Social Media Media Creativity Advertising 52

Maxim Behar

SEPTEMBER 5, 2021

What is the biggest trend right now? - The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media.

Meeting 98

Meeting Advertising Advertising Agency 98

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. For those preparing to make the leap, it is important to write well, multitask, and be consumed with a variety of topics: pop culture, politics, media trends, and beyond. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

AUGUST 9, 2016

These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. But I find enjoyment in testing new technologies and exploring new trends. This natural curiosity is a big benefit in the PR world, where staying on top of change and trends is key. Rapid Fire Round.

Crisis 0

Crisis Reputation Study Social Media 0

Karen Freberg

MAY 11, 2020

With final grades all posted, it is time for the summer to commence and the travels, vacations, and fun activities begin. With travel being suspended and all of my summer conferences going virtual (this will be the first time in a long time I have not been on an airplane in months!) Wait – that was before COVID19.

Education 59

Education Social Media Media Resources 59

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. there’s no limit to how creative you can be.

B2B 120

B2B B2C Facebook Storytelling 120

Cision

AUGUST 2, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. It’s travel; only because I have a new little one at home. My team and I produced an exceptional campaign, including web, advertisements, a billboard, and look book that helped drive the brand to the next level.

Fashion 120

Fashion Apparel Pitching Consumer 120

Cision

JANUARY 13, 2017

PR professionals can keep up with this evolution by devoting a portion of their time to professional development, paying attention to trends, and networking to get a cross-section of ideas from their peers. I believe diversity in how advertising dollars are spent is another important component for getting diverse messages out to society.

Local 120

Local Radio Community Tools 120

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. reading and traveling.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Sword and the Script

APRIL 28, 2015

As a public relations major in college I practiced writing press releases, read about case studies and grasped the big differences between PR and other fields such as advertising. 10 Unconventional and Creative Ways to Find a PR Job. If you enjoyed this post, you might also like: The PR Road Less Traveled: In-House to Agency Life.

Case Study 60

Case Study Crisis Study Travel 60

Communications Conversations

MAY 3, 2016

In addition to her excellent academic work, Kathryn serves as vice president of public relations for the USM PRSSA chapter keeping the chapter up to date with information along with sharing on social media current trends in public relations. She manages a staff of 13 individuals and provides the final approval for all creative content.

Sports 0

Sports Leadership Internal International 0

Cision

AUGUST 17, 2015

Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Promoted Pins are currently only available through eight advertising partners but are also expected to expand in the future. Pinterest has trends, too. Trends on Pinterest are a little different.

Pinterest 120

Pinterest Banking Mobile Trends 120

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts.

Social Media 89

Social Media Trends Media Instagram 89

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. It was a role where I could utilize my writing and creative skills, yet challenged myself to the never-ending ebb and flow of failed pitches and successful campaigns— or vice versa. We need to make advertising more like needs-addressing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

5W PR

DECEMBER 7, 2019

Creative PR campaigns can make a brand truly stand out in the alcohol industry, broadening its appeal to a larger number of people. The aircraft traveled at 35 miles per hour at nearly 1,000 feet. All the sculptures are small enough to fit in a standard whisky glass, and they were popularized through a creative advertising campaign.

Brand 78

Brand Branding Creativity Consumer 78

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Co-Founder of Status Creative, a leader in social media engagement. Image: Karen Cropper ( Creative Commons ). XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. NPR produces this podcast and generally takes a sample of those 15-minute TED talks that center on a similar concept – leadership, creativity or overcoming adversity – and wrap them into an hour long podcast exploring the subject in depth.

Radio 60

Radio Content Marketing Marketing Education 60

Cision

NOVEMBER 18, 2015

At #SMWChicago, over 270 speakers have convened to discuss the cross-section of industries including advertising, communication and technology (just to name a few). Travel apps like Vamonde encourage users to “get out and do something,” according to Mathew. Want the latest trends on what drives travel decisions?

Trends 120

Trends Sports Travel Social Media 120

Bad Pitch Blog

APRIL 2, 2006

Victor’s patented creative formula (problem, product, solution, features and benefits, testimonial, offer and call to action) Buy using the Lowest media rates which are ideal for making DRTV ads even more versatile.just toss in your product, a 1 800 number, a website, and the Amazing ARM Story becomes a ROI tracking machine.

Television 40

Television Advertising Advertising Corporate 40

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. This trend will impact all publishers. I think on the flip we have also recognized things we did miss, and I would expect some types of travel, entertainment, family-focused activities and experiences that let us enjoy time with those we love to come roaring back.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52