Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. Be sure to use the expertise of a creative team , or your content could suffer. So between social media , traditional media relations and other avenues, remember to always promote your content to your target audience.

Communications 161

Communications Storytelling Film Training 161

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 26% said “better and cheaper video production technology;”.

Survey 102

Survey Report Media B2B 102

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Brand 40

Brand Branding Local Instagram 40

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. 2) It’s a perfect way to connect with the media. PR teams have a lot of experience communicating with journalists and because of this, will have built established relationships and contacts at key media outlets.

Company 62

Company Software Crisis Management Agency 62

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

JUNE 29, 2015

As a result, the smartphone is becoming an increasingly more important platform for the distribution of news and media. Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. Marketers, in turn, advertise in the publication that attracts their desired audience.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns.

Education 107

Education Course Nonprofit Resources 107

Beyond PR

NOVEMBER 10, 2016

However painful it is to admit, the reality of media relations is that you can’t control everything. writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. You’re not paying for coverage—that’s what advertising is for. Targeting your media outreach isn’t a new concept.

Media 77

Media Pitching Resources Media Relations 77

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Creativity is the only rule. Videos range from singing and dancing, to comedy, reaction videos and challenges.

B2B 310

B2B Video Creativity Social Media 310

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control.

Writing 194

Writing Communications Marketing B2B 194

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. Also, social media in addition to providing information targets messages properly. In the process, we pull out preparation for every post.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Marketing turns to creative to stand out from the clutter . “I see a few things.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching.

B2B 78

B2B Facebook Advertising Advertising 78

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. How will they deal with the media? Will you send out written statements or release video footage? 5. Make a plan for communicating with the media. 11 Steps to Effectively Managing a PR Crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. That is just part of the job description for a media relations specialist. The human factor is often the most important one.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

JANUARY 1, 2019

2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. If you are going to invest in PR and media relations , then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How many heads? Rather, you simply trusted what your friend recommended. That’s what we do.&#

Travel 79

Travel Case Study Creativity Advertising 79

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ISEBOX

JANUARY 14, 2016

Well, several reasons, such as a lack of good compression technology, and the fact that virtually no video content was digitized that early in the game. This could be video. It’ll include video, photos, audio, and text – in real time, beamed right to whatever device we happen to be carrying at the time – Why?

Blogging 0

Blogging How To Video Course 0

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. Advertising is a distant third. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Pricing: Although not published, the tool used to be advertised at $9,000/mo. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Pricing: Although not published, the tool used to be advertised at $9,000/mo. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Displaced Yank Doug is co-founder and creative director of Velocity Partners. He runs personal PR and creative campaign specialist agency Rich Leigh & Company. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

FEBRUARY 12, 2019

1 Media relations The first area of transformation to consider is where traditional media relations programmes can be modernised. I’d urge teams to breakdown media relations workflow and consider how each area can be modernised. It’s stood the test of time. #1

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 8) Creativity over productivity. Also see Managing Media Relations for a Publisher; Off Script No.

Social Media 93

Social Media Marketing Media Creativity 93

Bad Pitch Blog

MAY 20, 2010

Because I have a background in broadcast communications, I know what it takes to write a story, shoot a video, edit and work under deadline. Understanding what the person on the other end of the equation goes through, I think can make a person better in any profession, especially public relations. Good Organic Stories Trump Re-Prints.

Pitching 49

Pitching Fashion Report Twitter 49

Sword and the Script

DECEMBER 15, 2020

Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Creative employee communications. Rich Young | Fine Tune. Scott Kaminski | Häfele America Co.

Marketing 170

Marketing Employee Content Marketing Training 170