Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Infographics can be especially useful because they explain complex topics with the use of visuals.

Industry 222

Industry How To Insurance Insurance 222

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. However, a darker side of measurement is emerging with a glut of spam and erroneous data. Amid the epidemic of fake news, the industry can ill afford a controversy that calls into question the veracity of data. Facebook Inc.

Analytics 60

Analytics Data Report Measurement 60

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Dream Jobs.

Digital PR 62

Digital PR Analysis B2C Examples 62

Cision

AUGUST 17, 2015

One of Pinterest’s best monetization features to date has been the ability to enhance product pins with pricing and other data. Known as “Product (Rich) Pins” this additional product data can be easily added via oEmbed or semantic markup like Open Graph or Schema.org. Businesses are doing creative stuff with Pinterest.

Pinterest 120

Pinterest Banking Mobile Trends 120

Buzzstream

FEBRUARY 1, 2024

Hannah Smith of Worderist stresses that “you can follow the template structure below, but if you’ve failed to uncover the most compelling stories from your data, you still won’t secure coverage. Jodie says: “Journalists love data, but sometimes it is not easy to come across. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MARCH 19, 2018

The Data Story on the Hottest PR Trends. Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Click To Tweet. Additional Findings from the JOTW Survey.

Survey 72

Survey Trends Communications Storytelling 72

Cision

OCTOBER 26, 2016

Former White House CIO Theresa Payton addressed the Internet of Things and how today’s hyper-connectivity to the internet means that a data breach is inevitable. The best way to handle a data breach as a PR professional? The best way to handle a data breach as a PR professional? Cision (@Cision) October 24, 2016.

Conference 120

Conference Internal International Data 120

Solo PR Pro

OCTOBER 18, 2022

That’s one reason why we provide services such as graphic design, data visualization and video. We offer everything from strategic communications to public relations, marketing, branding and creative services. Quantifiable goals establish the process and the services offered are based on those goals.

Media Relations 97

Media Relations Media Social Media Internal 97

Shift Communications

APRIL 2, 2015

It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Tapping into new sources of data via all sorts of tools has expanded the way we report for our clients. This is an area that will continue to evolve thanks to our BFF, data.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

DECEMBER 13, 2016

There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 4) Repurpose high performing promos as a native ad.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. This could be through search, like AdWords or social media advertising. Once you’ve launched all campaign activities, do a data deep dive.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Shift Communications

DECEMBER 10, 2015

Common sense tells us this, but most importantly, so does data. If you have no images at all, get creative. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. However, for other tasks, finding a faster way to do things can be challenging.

Infographics 60

Infographics Tools Guidelines Writing 60

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Advertising is a distant third. 3) Multimedia boosts press release views. “A Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. The social organism evolves through memes and grows when you allow users to be creative with your content. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. It shouldn’t read like an advertisement for your product. Instead of sending a regular press release, use an infographic to tell your story. Be creative. Find Some Relevant Data . If you don’t have any data, it might be worth gathering some.

Writing 118

Writing Newspapers Report Data 118

Cision

NOVEMBER 27, 2015

While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven. Use this data to create additional opportunities for engagement and conversion on those high-traffic areas. Test paid ad channels.

Strategy 120

Strategy How To Data Infographics 120

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. So their first goal was to have a sizable group they could engage with to gather data.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

FEBRUARY 25, 2017

Though my data is at best anecdotal, I’d venture to say, that in six or 12 months, the new line of thinking usually travels 359 degrees and winds up shockingly close to the previous line. based marketing and advertising professionals for the survey. I’ve observed this phenomenon dozens of times in a variety of organizations and roles.

Marketing 70

Marketing Employee Survey Social Media 70

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Data is sourced from the Audit Bureau of Circulations.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. We pride ourselves on following the data. That’s where the data comes in. So, we’ve heard you talk about data informed. We transitioned into a health innovation company.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. What I do is a creative PR idea – borrowed from Letterman and Oprah – taking a drawback and transforming it into an opportunity. Does your B2B agency stopped bringing creative content ideas?

Web 60

Web Google Mobile B2B 60