PRSay

FEBRUARY 7, 2024

During the five-week course, several co-presenters will join them. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 192

Communications Sports Journalism Fashion 192

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Of course, no one should be selling pretender jerseys, but picking a fight over a church flyer to watch the game?

Advertising 60

Advertising Advertising B2C Retail 60

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage.

Pitching 120

Pitching Policies Ethics Mobile 120

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Similarly, IAB also hosted its first-ever PlayFronts , which is dedicated to the rising trend of in-game advertising. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends YouTube 130

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 155

Survey Software B2B Pitching 155

Sword and the Script

APRIL 27, 2021

Paid – any form of sponsorship or advertising. When I pitch this to clients and prospects in B2B marketing , I’ll often present it in a linear graphic like this: Why am I so keen on owned media first? There are of course nuances of course to my order of things, and if you want to nitpick back, you certainly can.

B2B 148

B2B Marketing Content Marketing Course 148

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

Flack's Revenge

OCTOBER 17, 2014

Of course, the LinkedIn audience is of great interest to brands and business publishers alike: Anyone who has ever published a news story can tell you that it’s nice to have readers. Roth and his team scour the pitches, looking to aggregate those most likely to resonate with their own audience of 86 million U.S.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

PRSay

DECEMBER 12, 2018

Coming up with great content or story angles is the minimum standards these days; the battle is won or lost by the expertise and commitment of the people who pitch that content to gatekeepers. Your skill and commitment to pitching your content is the difference. Get more media pitching knowledge from Michael Smart here.

Pitching 119

Pitching Strategy Film Advertising 119

Remote PR Jobs

JANUARY 31, 2022

They need to make sure that the topic is of interest to their audience because that means more page views, and of course, more page views mean more advertising dollars. Pitching a reporter before something happens (bit not too early) can help you get a foot in the door. Outlets are businesses, after all. Act like an expert.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Of course this kind of trust doesn’t happen overnight. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Focus on 20% of reporters.

Media Relations 113

Media Relations Media Survey Pitching 113

PR for Anyone

AUGUST 18, 2022

But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. and of course, that exposes Grandma’s House of Hope, to multiple media opportunities, which at the end of the day, she’s looking to raise money for her nonprofit.

Media 130

Media Nonprofit Pitching Television 130

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Of course, TV isn’t going away, it’s just going to Netflix and other platforms for its golden age. Facebook and Google dominate digital advertising. So, don’t write off chatbot pitches just yet.

Trends 159

Trends Mobile Advertising Advertising 159

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

APRIL 11, 2023

The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” The Presspage use case is responding to inquiries rather than writing pitches or press releases – but it’s still about generating text. That’s the whole point of advertising: control and visibility. million newsletters.

Software 78

Software Company Pitching Training 78

Contently - Strategy

APRIL 11, 2024

Of course, it’s not a job requirement to believe in the technology you market. ” Take a page from fictional advertising genius Don Draper of “Mad Men.” ” During one of his many mic-dropping customer pitches, Draper said: “Advertising is based on one thing: happiness. Of course not.

B2B 52

B2B Marketing Enterprise Survey 52

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. Advertising creates awareness and can drive some attention. 4. * * *.

Pitching 60

Pitching eBook Advertising Advertising 60

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. When it comes to pitching executive bylines to the media, tech companies naturally tend to focus on topics related to its space and solutions. Of course, the company has to walk the walk before the media will listen to its talk.

Company 174

Company Conference Corporate Leadership 174

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion.

Pitching 43

Pitching Journalism Tools Agency 43

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. The themes will guide pitch angles, content development, and thought leadership strategy. Additionally, always make room in the plan for reactive pitching. Make an action plan.

Writing 136

Writing How To Pitching Privacy 136

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Industry pros will think to themselves, duh, of course that’s where you start.

Marketing 144

Marketing Advertising Advertising Small Business 144

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” There are plenty of other reasons for close communication between client and agency, of course. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! I threw that question to one of Murray's teammates who pitches.

Consumer 80

Consumer Marketing Television Viral 80

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories. When did you send the pitch?

Pitching 40

Pitching Media Small Business Writing 40

Deirdre Breakenridge

NOVEMBER 16, 2016

Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work. Maybe the next time you pitch an exclusive about a new product, you’ll pitch a different publication.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

FEBRUARY 2, 2017

Covering something as big as the Affordable Care Act, or ObamaCare — and there is of course more to healthcare than that — but that takes up a lot of the oxygen, it can be hard to sift through the noise. But, of course, there are many ways to do it. What are the biggest mistakes typically made, and how do you overcome them?

Healthcare 120

Healthcare Journalism Policies Report 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. Make the pitch short and authoritative. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. In general, a thought leadership piece is not an advertisement. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

NOVEMBER 11, 2016

Of course, all the images in the world will only get noticed if your pitches are strong. The best pitches leverage seasonal time periods that media always cover or jump on a hot news story to which your product has relevance. If I won the lottery I would… do charitable things of course. Become a Headline Hero.

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. 2017 PR Takeaways. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Source: Public Relations Review 2 Broom, G.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Polaris

NOVEMBER 17, 2014

On the other hand, independent bloggers rely on advertising and sponsors to make a living. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. Many have minimums—either a minimum giveaway value or minimum cash investment. .”

Media Relations 232

Media Relations Marketing Media Fashion 232