Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR.

B2B 79

B2B Social Media Company Marketing 79

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. My hobbies outside of work include…sports, video games and being a personal (unpaid) Uber driver to my girls.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Critical Mention

JANUARY 24, 2020

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 101

Radio Media Television Social Media 101

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Strategy 75

Strategy Media Analytics Radio 75

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

AUGUST 20, 2020

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. The post Top 7 Communication Resources appeared first on Critical Mention - Media Monitoring.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

NOVEMBER 13, 2019

According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Use this season to reinvent your PR strategy. Until next time! Critical Mention.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Critical Mention

DECEMBER 6, 2019

Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Personalize Your Marketing Efforts. Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages.

Strategy 83

Strategy Communications Marketing Social Media 83

Cision

NOVEMBER 6, 2015

Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue. Facebook is the only platform where news producers (NowThis News, AJ+, part of Al Jazeera, and the Huffington Post) are among the top 10 content providers. As of November, 2014, it had 170 million viewers and 25 million members.

Video 120

Video Trends YouTube Television 120

Journalistics

APRIL 17, 2013

In other words, you would eventually go to Nike’s website for news and information on all things sports. When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

PR 20/20

MAY 8, 2019

This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results. Ideas are organized by marketing category (e.g. advertising, content marketing, ecommerce, email, social media, website, etc.), which helps to streamline the creative process.

Agency 84

Agency Enterprise Technology Analytics 84

Flatiron Communications

MAY 20, 2015

Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Q6) What’s the difference between sponsored content and native advertising? Q15) What’s all the hype with “content marketing?” What measure has it decided to use?

Journalism 28

Journalism Radio Report Advertising 28

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

Cision

DECEMBER 20, 2017

One trap content creators can quickly fall into is creating content purely about the product or service the company sells. A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging.

Industry 222

Industry How To Insurance Insurance 222

MaccaPR

JANUARY 11, 2016

Similar to last year (and in p revious collections), our most viewed and shared blog posts featured social media trends, content marketing tips and pop culture-related PR topics: COUNTDOWN: the top 10 MaccaPR posts of 2015*. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

MARCH 18, 2016

We’ve also partnered with Snapchat through our interactive partner, Turner Sports. More importantly, we continuously evaluate social platforms for use in helping us connect and engage with our audiences, as our audience exists in every market and across a wide range of demographics around the world.”

Social Media 40

Social Media Media Storytelling Local 40

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Free Digital Marketing Tools for Content Marketing Support. Google Grants : Google Grants offers nonprofits $10,000 in Adwords advertising each month.

Nonprofit 76

Nonprofit Tools Marketing Skype 76