Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. Trust and the Unlikely Reinvention of Advertising [UML]. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 2.

B2B 149

B2B Study Blogging Marketing 149

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Put more succinctly, your customers know your content before they know your business.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 169

Technology Publicity Software Pitching 169

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked.

Exercises 198

Exercises Google Writing Blogging 198

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. In PR, paid media is social media advertising, sponsored content, and email marketing. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And the benefits go beyond building awareness for your content. Full-Text Syndication.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Cision

NOVEMBER 2, 2015

I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Try to break out of the clutter by being bold and innovative.

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. That doesn’t work anymore – and will work less and less going forward. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level. SCHEDULE A DEMO.

Brand 100

Brand Branding Advertising Advertising 100

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it! Can you believe it?

Healthcare 52

Healthcare Exercises Pitching Sports 52

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Jack of all trades. Additional duties.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Advertising is a distant third.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

Deirdre Breakenridge

NOVEMBER 16, 2016

Is it all one in the same now that marketing and PR are more interwoven? The fact that marketers and advertisers have long been able to prove their work’s value with heavy-hitting quantitative data, metrics such as direct sales, means that it’s been somewhat easier for them to get a seat at the decision-making table.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Provide value to your readers and keep the sales pitches to a minimum. Use this information to cater your posts and content to your audience. Marketing Coordinator.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

SEPTEMBER 5, 2017

Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. If you enjoyed this post, you might also like: What Does It Take to Implement Content Marketing Effectively in B2B? Can your agency bring big ideas and execute? Give our services a try.

Brand 70

Brand Branding B2B Exercises 70

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Publishers’ have struggled for a business model in the digital age where most marketing money flows to just a handful companies. In other words, the stories he writes must appeal to as many people as possible.

Journalism 64

Journalism Brand Branding Advertising 64

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

JANUARY 3, 2023

Both PR and marketing are concerned with promoting an organization or individual, but they go about it in different ways. Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales.

Interviews 99

Interviews Publicity Technology Social Media 99

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. You only get this by writing. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Are you a nonprofit? How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

Beyond PR

MAY 4, 2016

The sales pitch and advertisements ruled the day. To understand your buyer’s journey in a way that’s truly productive, the sales pitch must be replaced with conversations backed by data and research. However, today’s customers are researching their options, eliminating potential vendors, and making decisions on their own.

Content Marketing 40

Content Marketing Marketing Strategy Resources 40

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. Interview notes are useful content. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Beyond PR

JUNE 14, 2018

As Tisch explained, the rise of content marketing, social media and technologies like artificial intelligence have dominated discussions in an industry that may need to revisit the fundamentals — like being on good enough terms with a journalist that you can actually pick up the phone and have your call answered. About Shane Schick.

Pitching 45

Pitching Content Marketing Ethics Course 45

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JUNE 25, 2016

Whether in sales or marketing the moments we have to capture and hold the attention of a customer are short at best. It is just seven seconds on a cold call for sales or perhaps a phone pitch for PR. SEOs have just 60 characters for a headline – and it’s about the same for email marketers and their subject lines. Send us a link!

Marketing 61

Marketing Content Marketing Energy Measurement 61

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era.

Writing 88

Writing Google Pitching Small Business 88

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Flip the content format and innovate your campaign Content marketing experts Velocity have done it again.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. Erik Sherman, freelance journalist and writer.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60