MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 3) Search engine visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

MAY 2, 2016

Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. What this media consumption shift caused is a shift in how publishers view content marketing. Google Accelerated Mobile Pages.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

DECEMBER 31, 2016

3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. 6) Survey says PR Best Positioned to Manage Corporate Social Media. 6) Google Hangs Up on Popups and Hangouts [UML].

Blogging 110

Blogging Content Marketing B2B Social Media 110

Sword and the Script

JANUARY 19, 2021

If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Integration with Google Analytics for referrals. Google Analytics (GA) can tell PR how much referral traffic is coming from earned media mentions.

Technology 170

Technology Publicity Software Pitching 170

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Promoting your site on Google Ads can be a great way to boost clicks and site traffic. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Start by establishing your organization’s budget.

Brand 100

Brand Branding Advertising Advertising 100

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. I have colleagues who also layer on Trello and other content management systems as well. Lines between what constitutes PR and content marketing continue to blur.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

FEBRUARY 15, 2020

Other statistics in the report that drew my attention were: Top marketing challenges. That was followed by “low barriers to entry – new players keep emerging” (26%) and “fighting the giants: Google, Amazon, Facebook” (22%). Most effective marketing channels. Respondents ranked Facebook ads (40%) as the top marketing channel.

Study 78

Study Marketing Brand Branding 78

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more.

Financial 79

Financial Banking Content Marketing Writing 79

PR 20/20

OCTOBER 11, 2018

MarketMuse is an AI-driven assistant for building content strategies. Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. Personalization. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Beyond PR

JULY 5, 2017

How can a brand like yours be authentic, especially in its content marketing ? . Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience. You stay true to your company values and impart them through your content. Yes, you want more customers.

Advertising 70

Advertising Advertising Google Content Marketing 70

Sword and the Script

AUGUST 28, 2018

It’s no secret publications are looking for a way to make up for the ad sales the industry has lost to the likes of Google and Facebook. Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. Vendors aren’t advertisers, they are “clients.”.

Technology 67

Technology Advertising Advertising Community 67

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 128

Content Marketing B2B Marketing eBook 128

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Shock, horror!

SMB 77

SMB Case Study Social Media Nonprofit 77

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. How well does your content move? Google Analytics (GA) today refers to this as “sessions.”. We Should Measure Content Marketing by Relationships.

B2B 68

B2B Measurement Blogging Community 68

Sword and the Script

MAY 14, 2016

He gets most of his leads from one source: Google. What does Google want in exchange? Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” .

Marketing 60

Marketing B2B Local Customer Service 60

Landis PR

DECEMBER 18, 2023

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. We publish new episodes every other Thursday.

Conference 59

Conference Consumer Social Media Google 59

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect.

Video 120

Video Strategy YouTube Marketing 120

Sword and the Script

JUNE 22, 2021

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. FeedBlitz has been around for a long time. follow.it.

Google 109

Google Tools Analytics Blogging 109

Communications Conversations

APRIL 17, 2015

million responses when I Google “Periscope app.” ” I realize I’m not contributing to the content marketing vortex. But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. To the tune of 3.65

Brand 60

Brand Branding Product Launch Video 60

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. 2) Do you believe law firm marketing has become harder or easier in the last few years? It’s not harder for smart marketers. 3) Is law firm marketing different from other vertical industries? (See

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

MAY 8, 2019

Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity.

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Even more fantastic would be revenue rates by campaign captured in Google Analytics. Let’s get this out of the way right now: I’m no math whiz.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Waxing UnLyrical

JUNE 1, 2015

The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Why: “Repurposing content in a way that creates value works great. ” 3. ” asks Kimberly Grimms in this post for Jeff Bullas , as she discusses how to evaluate your content and gear it towards Gen Y. ” 6.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. I think you can expect to see solutions like Google Analytics get challenged by more nimble alternative solutions.

Analytics 65

Analytics Data Pinterest System 65

Cision

JUNE 14, 2016

And now that the threat of eliminating the business tax deduction for advertising expenses—specifically for healthcare marketing—has reared its head once again, brands will continue to push agency partners to do more with less. Communication has evolved from one-to-one, to one-to-many, to many-to-many, and back to one-to-one.

Healthcare 0

Healthcare Creativity Consumer Government 0

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 198

Writing Communications Marketing B2B 198

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Words and Pictures – the Batman and Robin of Content Marketing . ” 5. Based in the Washington, D.C.,

Storytelling 0

Storytelling Video Leadership Writing 0

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

DECEMBER 10, 2019

5) Marketers will slow down. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 7) Larger investments in SDRs and product marketing.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

AUGUST 7, 2015

As in ‘does this bring me business, does it mean that the audience I want to reach considers me a thought leader,’ or ‘does it reach the goals I want to reach vis a vis [sic] my overall content marketing strategy?’ Twitter Facebook Google+ LinkedIn Smarter Ways to Measure Authoritative Content.

Measurement 40

Measurement System Blogging Facebook 40

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Without a doubt it’s online reputation.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

JANUARY 1, 2019

Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. This is another good piece from the Unscripted Marketing series focused on creativity. Unless your story today is about Google, Facebook, money or scandal, the traditional, bona fide reporters are not interested.

Content Marketing 60

Content Marketing Survey B2B Google 60