PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high. News been framed!

Media 54

Media Newspapers Journalism Video 54

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. These devices have provided the means for consumers to connect to the internet wherever and whenever. She always improves my work.

Government 103

Government Education Print Ethics 103

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Authenticity.

Television 72

Television Education Groups Community 72

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Local 40

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. Understanding who your audience is can help with identifying what type of media they consume. The problem is most people don’t know where to start. This will take time, but it’s worth it in the end.

How To 54

How To Writing Guidelines Television 54

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world.

Google 225

Google Facebook Wikipedia Engineering 225

Communications Conversations

JANUARY 19, 2018

This then leads into starting lineups, when another tradition (holding newspapers up while the other team’s starting five is announced) begins. What about owning your colors in digital advertising? Just take a peek at its Facebook page or Careers Facebook page. What about owning your colors at events?

Brand 60

Brand Branding Newspapers Facebook 60

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. Another questionable practice is the use of advertising value equivalency (AVE) to determine the value of PR.

Measurement 100

Measurement Advertising Advertising eBook 100

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. When customers get this rare glimpse, they tend to feel more connected to the company.".

Corporate 48

Corporate Examples Storytelling Brand 48

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. A PR expert opens a newspaper and reads a bad story about a client. Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. How many of you have seen your community newspaper fold in recent years? I’m not suggesting you scrap advertising – but consider adding more content to your website as a service to the community.

Brand 52

Brand Branding Media Local 52

Stephen Waddington

JUNE 25, 2020

Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Newspapers and web sites remain primary media for local news In most countries, local newspapers and their websites remain the top source of news about a town or region, reaching four in ten (44%) weekly.

Newspapers 103

Newspapers Print Local Television 103

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Platforms like Facebook, Instagram, Twitter, and LinkedIn are popular for English speakers, while Chinese-language platforms such as WeChat are also widely used. Top social media channels in Hong Kong* Facebook : 78.8% Stay Informed and Agile: 1.

Marketing 76

Marketing Local Crisis Management Internal 76

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Local Print 120

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. That’s the pro.

Publicity 70

Publicity Small Business Advertising Advertising 70

Communications Conversations

DECEMBER 15, 2016

I work alongside an exceptional team of people managing social media listening; so for the most part, I shy away from the earned piece of social and focus on everything else from strategy, advertising, tool management, governance, content optimization and more. I’d say, “you don’t know what you don’t know.”

Social Media 60

Social Media Data Measurement Analytics 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. So, overall takeaways? Based in the Washington, D.C.,

Leadership 40

Leadership Report Media Video 40

Norton's Notes

JANUARY 30, 2015

Not only were consumers incentivised with a freebie, but they were also keen to get involved via the Twitter account and #hashtags. Launching a Facebook quiz app, bean-lovers were encouraged to take the quiz to find out which ‘grown up bean’ most suited their personality traits. Quiz-takers were also offered a voucher to try the beans.

Social Media 28

Social Media Local Twitter Creativity 28

NewsWhip

JUNE 23, 2021

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

Data 78

Data Media Analytics Energy 78

Maxim Behar

FEBRUARY 18, 2024

Still, consumers who use smartphones, for example, see them in the same way — like smartphones. While initially everything revolved around government relations, businesspeople gradually became aware of the necessity to be present in the public eye, not just through advertising. What are the results? They are destroyed.

Corporate 59

Corporate Advertising Advertising Government 59

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. As a retailer and also a marketplace, Amazon has steadily grown its digital advertising business and now may pose a real threat to Google and Facebook. Big Tech’s reputation has taken a beating lately.

Privacy 165

Privacy Retail Government Google 165

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

. “PR Flacks May Be the Media’s Secret Weapon” by David Uberti outlines the recent confrontations between Trump and two of his favorite targets, CNN (his “fake news” scapegoat) and the newspaper he calls the “failing” New York Times. Like any other consumer products, they stand for something.

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Almost 70% of Facebook time is spent on mobile.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

JANUARY 20, 2017

I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Think back a few years when you read a certain kind of newspaper article. Because consumers are now controlling the conversation, advertorials are dead.

Brand 40

Brand Branding Small Business Advertising 40

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

AUGUST 26, 2018

Wall of Newspaper Fronts at Newseum (Washington DC). Just this week, a small newspaper in Georgia exposed a plan by a political operative to shutter seven of nine polling locations in predominantly African-American districts just as the state’s first African-American woman is running for governor. It hasn’t …due to Google and Facebook.

Journalism 38

Journalism Newspapers Media Print 38