5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to.

Advertising 76

Advertising Advertising Marketing Viral 76

5W PR

JULY 11, 2019

PR, then, can be either reactive or proactive: reacting to a piece of breaking headline news and hoping for inclusion in industry news, or proactively pitching a brand’s value proposition in the hopes of getting placement. The question on many executives’ lips, especially in the ever-so-slightly-skeptical cannabis industry , is “why?”

Industry 60

Industry Advertising Advertising Consumer 60

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide.

How To 241

How To Advertising Advertising Data 241

Shift Communications

MAY 4, 2017

Facebook’s overall growth remained above 4% quarter-over-quarter in Q1, which it has sustained over the past 3 quarters. Facebook is just short of 2 billion monthly active users: Facebook’s growth was powered by the Middle East and African markets, as well as the North American market. User Growth.

Facebook 107

Facebook Video Mobile Advertising 107

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Facebook has been leading the social media race towards integrating AR for its users.

Video 118

Video Social Media Media YouTube 118

Victorious PR

FEBRUARY 8, 2023

the benefits of a PR firm in a multi-industry scope is also muddled. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Regardless of the industry you’re in, PR can be your best friend. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Regardless of the industry you’re in, PR can be your best friend. Below are a handful of industries that are currently benefiting from PR (a couple might even surprise you).

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Regardless of the industry you’re in, PR can be your best friend. Below are a handful of industries that are currently benefiting from PR (a couple might even surprise you).

Industry 52

Industry Real Estate Healthcare Tourism 52

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. 2022 is set to be a year of consolidation for the news industry.

Report 122

Report Media Journalism Privacy 122

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Shift Communications

FEBRUARY 6, 2017

How is Facebook faring as the current king of the hill? Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size and dominance. Facebook now sports 1.86 billion monthly active users: Facebook’s growth engine was powered by APAC and EU regions this quarter.

Facebook 60

Facebook Mobile Retail B2C 60

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177

Facebook Community Advertising Advertising 177

Konnect Agency

JANUARY 21, 2021

While brick and mortar locations shuttered and traditional in-person sales declined, e-commerce thrived as consumers turned to their smart phones, computers and tablets to place their grocery orders on Instacart, order household essentials on Amazon and more. Consideration. The consideration phase is highly focused on repeated exposure.

Consumer 52

Consumer Marketing Social Media Instagram 52

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102

Print Newspapers Crisis Local 102

Cision

SEPTEMBER 28, 2017

Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability. The result was an all-boats-rise in the advertising market. Far from it.

Media 230

Media Measurement Advertising Advertising 230

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The 50-page report collates the view of 200 editors, CEO and digital leaders within the news industry. But how many will join and pay? #8

Report 98

Report Journalism Privacy Enterprise 98

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. What it found is that Instagram appeared to be the rising star among advertisers in 2020. In spite of Facebook’s enormous popularity, the study reported that the platform’s.26%

Social Media 88

Social Media Healthcare Brand Branding 88

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. Given what we know: Multimedia sparks consumer engagement.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. These channels include websites, search engines, social media platforms, email marketing, and online advertising.

Retail 62

Retail Marketing Analytics Social Media 62

ReimaginePR

JULY 25, 2018

It encompasses everything from the language that you use on your main site to the way other sites in your industry link back to you. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. B2C – Business to consumer. Feel properly educated?

SEO 211

SEO Tools Engineering Google 211

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. But here’s the thing: There’s only one Facebook. PR peeps take note!). Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In this read, we’re diving into social commerce and its power as a game changer in the ecommerce industry. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. The convenience?

Social Media 87

Social Media Media Mobile SEO 87

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Communications Conversations

JANUARY 19, 2015

In case you missed it, Facebook rolled out “call to action” buttons last February. Advertisers wanted to bolster results. More advertisers were joining the fray. ” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons.

Facebook 60

Facebook Apparel Brand Branding 60

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 89

Video Strategy Marketing Instagram 89

5W PR

OCTOBER 5, 2020

Businesses can take advantage of newsletters to keep themselves at the front of the mind of their consumers and establish their authority in the industry, by notifying their audience of products or services that might interest them. That balance for newsletters is 90% informative or entertaining content and 10% sales.

Marketing 88

Marketing Engineering Education Advertising 88

5W PR

AUGUST 13, 2021

Although it’s an intimidating role, and plenty of business owners, founders, and CEOs tend to shy away from the spotlight, becoming the face of their own businesses is something that can be beneficial for many companies across a number of industries. Nevertheless, becoming the face of a business still takes quite a bit of time and effort.

Case Study 88

Case Study Social Media Instagram Consumer 88

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

Financial 164

Financial Video Consumer Data 164

PRSay

DECEMBER 27, 2022

Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook. However, smart organizations will continue to advertise and to engage in media relations, despite a downturn in the economy. Reevaluating Twitter.

Trends 127

Trends Pitching Twitter Nonprofit 127

5W PR

SEPTEMBER 13, 2022

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78

Trends Pinterest Product Launch Instagram 78

Prohibition

OCTOBER 25, 2022

Since its launch, TikTok has taken the social medi a world by storm, evolving into a major player across the industry. billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR. Tap into trends to inform PR proposals . Leverage Influencer Partnerships.

Strategy 71

Strategy Brand Branding B2C 71

Ishmael's Corner

JANUARY 27, 2015

Today’s upheaval in the PR industry is redefining our business in a similar way that the industrial revolution retooled manufacturing. I’ve captured 10 symbols that remind us this isn’t our father’s PR industry. Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on.

Industry 60

Industry Storytelling Journalism Corporate 60

PR 20/20

SEPTEMBER 29, 2022

Industry: Are there specific verticals that you work within? We remember that we all wake up as consumers. A mantra from Alex himself is, “ We all wake up as consumers when our boots hit the ground.” Are there verticals that you don’t work with? Geography: Do you not sell to a particular region?

Marketing 79

Marketing Creativity Advertising Advertising 79

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. What I want to do is explore the industry’s aversion to change and argue that technology has always changed the art of storytelling without abandoning the art itself.

Storytelling 0

Storytelling Data Communications Technology 0