Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. There are no shortcuts to engaging today’s consumers.

Facebook 0

Facebook Marketing Journalism Creativity 0

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? By definition, best practice is what everyone else is doing where a significant part of marketing is standing out.

Tools 67

Tools Marketing Advertising Advertising 67

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content.

Measurement 78

Measurement Publicity Television Analytics 78

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. For example, pick a trade publication in any vertical market and study the headlines.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point.

Media Relations 60

Media Relations Media Newspapers Print 60

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. If you want to be noticed in the crowd, video is a definitely way to dominance. Why Video Marketing is Important. Video is just so darn easy to consume.

Video 120

Video Strategy YouTube Marketing 120

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. There’s no doubt that earned content is a force within the digital media world.

Strategy 75

Strategy Media Analytics Radio 75

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). Click here for screen shot of the clever content marketing details ).

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

NOVEMBER 11, 2017

This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. The assumption is that sales and marketing have agreed on a definition of a lead, how to prioritize and route leads, and there’s a plan for nurturing those that are interested but non-committal.

Study 64

Study Marketing B2B Apparel 64

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content.

Brand 71

Brand Branding Marketing Facebook 71

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. 2) Do you believe law firm marketing has become harder or easier in the last few years? Lloyd of Chicago wrote the definitive book of jury selection in Illinois. – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Does What We Know Hold Us Back in Marketing? Combined, this book, Killing Marketing , is our sixth such effort.

Marketing 53

Marketing Enterprise Print Film 53

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe.

Journalism 50

Journalism Report Enterprise Interviews 50

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). This is a definite turn-off for journalists. 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors?

Pitching 43

Pitching Journalism Tools Agency 43

Waxing UnLyrical

AUGUST 7, 2015

What does this mean for your content? What is that if not the definition of “authoritative”? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. This means you must be open to seeing different behaviors fueled by your content.

Measurement 40

Measurement System Blogging Facebook 40

Landis PR

JULY 31, 2023

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

PR Conversations

SEPTEMBER 13, 2018

The problem is that it’s time consuming and haphazard for agencies and in-house clients to find freelancers with the ideal mix of industry knowledge plus experience of the kind of work needed plus recent contacts. There is definitely a need for more research of independent practice within public relations. Scope volatility.

Survey 82

Survey Resources Agency Training 82

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Ask 10 different experts to define AI, and you’ll likely get 10 different definitions. Now, if you’re new to AI, even that basic definition is a bit abstract.

Marketing 53

Marketing Software eBook Technology 53

Journalistics

MARCH 18, 2016

Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company. Consumer behavior? ” – Jeremy Porter, blacQube. .” ” – Jeremy Porter, blacQube. Social Platforms.

Social Media 40

Social Media Media Storytelling Local 40

ReimaginePR

AUGUST 29, 2016

Produce share-worthy content. Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. You want your audience to think of you as the definitive resource on whatever topic.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. million words.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. million words.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. 8) Creativity over productivity.

Social Media 90

Social Media Marketing Media Creativity 90

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. PRstack is the definitive guide to practical public relations.

How To 60

How To Software System Employee 60

Flatiron Communications

JANUARY 15, 2016

Yes, that’s where more and more consumers sate their media appetites these days. One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. owned”) content that look and feel like editorial (vs.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28