Doctor Spin

APRIL 5, 2023

Reputation —Reputation plays a huge role in public relations for small businesses. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. David should leverage the surprise element and not advertise his advantage beforehand.

Small Business 52

Small Business Strategy eBook Reputation 52

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. The ability to communicate complex messages through compelling and relevant stories remains a fundamental value of PR.

Storytelling 78

Storytelling Internal International Social Media 78

Doctor Spin

APRIL 5, 2023

Reputation. Reputation plays a huge role in public relations for B2B. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Better customer relationships. Improved crisis management. Learn more about the iceberg publishing PR strategy.

B2B 52

B2B Strategy eBook Small Business 52

wiredPRworks

FEBRUARY 11, 2016

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Promote your business and amplify your message across communication channels: Public Relations and Social Media. Print and Digital Advertising. Project your style and protect your reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators.

Travel 40

Travel Tourism Airlines Hotels 40

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. If you don’t have the time to do this, you’re going to end up losing out on potential customers and sales. What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility.

Reputation 137

Reputation Brand Branding Customer Service 137

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive.

Brand 195

Brand Branding How To Reputation 195

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Norton's Notes

OCTOBER 13, 2014

The future of social media community management is in-house. It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%). In-House as the Future. More than eight out of ten of those surveyed agree with me on this.

Digital PR 45

Digital PR Trends Training Media Training 45

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Customer services. Community service.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Customer services. Community service.

Retail 40

Retail Radio Advertising Advertising 40

Lauri Pehar Borsh

AUGUST 12, 2015

Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). How can you use your product to tie and uplift your community? Build a brand. Make money.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). How can you use your product to tie and uplift your community? Build a brand. Make money.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. The result is pointless at best and a reputational issue at worst. Each one spotlights a challenge for organisations in adapting their communication to the internet era.

Publicity 79

Publicity Community Pinterest Reputation 79

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Collaborate With Your Customers. Pitch a story or guest post.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 91

Social Media Marketing Media Creativity 91