5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. That cohort certainly shouldn’t be counted as among those who are using AI, although it has been.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 129

Journalism Media Relations Report Media 129

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 86

Survey Measurement Employee Retail 86

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 92

Brand Branding Fashion YouTube 92

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

NOVEMBER 22, 2022

I’m on the list for the second time this year as are of the contributors to The JOTW Strategic Communications Survey for 2022 , including Michelle Garrett and Gini Dietrich. And we had some questions about measuring PR on this year’s survey. Not everyone does just media relations, employee comms, or marcoms.

Measurement 86

Measurement Survey Web Software 86

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc.

Publicity 86

Publicity Survey Enterprise Pitching 86

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. Yet all the money means digital-first businesses have to contend with more noise as legacy brands bring their deep pockets to digital. That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Advertising is a distant third.

Study 61

Study Survey B2B Advertising 61

Stephen Waddington

SEPTEMBER 7, 2021

Other often-mentioned responsibilities included employee communication (69%), brand building (69%), executive communication (64%), and community relations (58%). The communication function is commonly combined with marketing, followed by public affairs, and advertising.

Corporate 135

Corporate Communications Public Affairs Resources 135

Cision

JANUARY 3, 2018

Brands who require specialized experience or skills on top of well-rounded PR knowledge may struggle to find the ideal candidate. It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey. Finding and keeping talented communications professionals is always a challenge. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

PR Fuel

FEBRUARY 25, 2022

One of the most effective strategies when it comes to advertising your product is to sell it with statistics. Then, they could drive reporters to their surveys and therefore, their products. Speaking with the press also boosts the company’s brand, since it shows there are people behind it.

Product Launch 105

Product Launch Travel Interviews Writing 105

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 100

Interviews Publicity Technology Social Media 100

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Employee advocacy is therefore definitely worth considering for your strategy. LinkedIn remains key for business recruitment drives.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Employee advocacy is therefore definitely worth considering for your strategy. LinkedIn remains key for business recruitment drives.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. Good news, bad news, fake news – it never stops. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. Because these external award announcements have an effect on employees! The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands.

Study 140

Study Media Relations Media Measurement 140

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. The issue lies in the inability of PR to achieve its value.

Government 103

Government Education Print Ethics 103

Cision

OCTOBER 18, 2017

At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance. This has become a key initiative for many companies.

Measurement 198

Measurement System Data Technology 198

Prohibition

MARCH 15, 2023

This, following research that 71% of people surveyed agree that homophobia remains a problem in sport, prompted EE to create ‘GayVAR’. Surreal: Celebrity Endorsements UK cereal brand managed to partner with the likes of Dwayne ‘The Rock’ Johnson, Serena Williams and Ronaldo – without paying them a penny.

Video 62

Video Case Study Sports Creativity 62

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. We say that brand is what you say about business. Balanced communication includes ACTIVE listening.

Reputation 79

Reputation Employee Case Study Survey 79

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. We say that brand is what you say about business. Balanced communication includes ACTIVE listening.

Reputation 60

Reputation Employee Case Study Survey 60

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. He says: The brand managers who are best at their jobs are data driven from the start.

Facebook 113

Facebook Social Media Analytics Blogging 113

Beyond PR

FEBRUARY 27, 2018

Let’s take a look at each, as well as brainstorm on ways your brand can benefit. Things like user-generated reviews and social media mentions help shoppers make decisions, and a majority rely on those over advertising or social updates from a brand. Consider Employees as Influencers. Then be generous with your product.

Consumer 65

Consumer Corporate Employee Social Media 65

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. Surveys confirm this fear , with 71% of those taking part reporting they are concerned with how AI could impact job security. A sous chef helps with the preparation to realize the master chef’s vision.

Communications 40

Communications Marketing Technology Data 40

Beyond PR

JANUARY 4, 2018

Brands who require specialized experience or skills on top of well-rounded PR knowledge may struggle to find the ideal candidate. It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey. Finding and keeping talented communications professionals is always a challenge. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Beyond PR

FEBRUARY 15, 2018

Influencers Talk About Brands They Genuinely Love. A primary way that influencers come up with new content ideas is by figuring out which brands or products they adore most and determining the best ways to encourage an audience to share the devotion. Post gym fuel + today’s outfit details! nakedjuiceuk #ad.

Travel 72

Travel Retail Instagram YouTube 72

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Reputation Us

MAY 1, 2019

A 2019 survey conducted by DHM Research and ReputationUS (RepUs) indicates that 85% of responders feel positive about Oregon companies that are involved in their communities, and have an even higher positive impression when: Employees receive paid time-off to volunteer in the community. efforts to help build their corporate brand?

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Sword and the Script

NOVEMBER 5, 2019

Internal data such as survey responses, call center data or customer service email data according to a company representative. That’s a form of advertising called retargeting and Cision is bringing this to PR. Unmetric brings several global brands, including Unilever, Pepsi, GM, and Edelman, as customers to the Falcon.io.

Internal 64

Internal International Data Media 64