Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

FEBRUARY 17, 2020

Owned media is any content or messaging platform the brand owns or exclusively controls. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. In today’s marketplace, that could also mean a similar unpaid promotion on a podcast, blog or website.

Media 103

Media Print Advertising Advertising 103

Cision

FEBRUARY 4, 2016

Learn what is needed to get started and how this model can help your content and social media strategies. To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), Want to renovate your social plan too? Get our free white paper for a six-step plan!

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. Q: How did the NYPL decide to start a blog program? Are you a nonprofit?

Community 120

Community Mobile Blogging Publicity 120

Cision

JUNE 5, 2015

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Ninety-five percent of communicators say they measure their PR, including social media. Two-thirds haven’t heard of the Barcelona Principles and 40 percent don’t set goals for social media.

Resources 120

Resources Measurement Advertising Advertising 120

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Earned media boosts SEO. A company’s best thought leaders should be writing as much as possible for use on owned media. PR as a lead generation machine.

SEO 125

SEO Case Study Conference Retail 125

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Are people sharing links on social media they haven’t read?

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

For more on that subject, revisit this post from our Impressions blog. Good public relations takes an exec’s POV and character traits and introduces them to the world through a combination of personality profiles, owned content, a social media presence and speaking gigs. Helping shape an image for a key executive.

Print 120

Print Advertising Advertising Survey 120

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Attendees of New York Fashion Week share photos across social media. Native Advertising.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. When you think about social media for your brand, it’s not enough to consider what you put on your social channels.

Social Media 40

Social Media Marketing Media Nonprofit 40

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. Click here for a free white paper that shows how! The more links you have to anything associated with your company name (guest blog post, interview, press release) the more chances you have for people to find you.

Writing 120

Writing Social Media Tools Advertising 120

Cision

APRIL 21, 2015

No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Maybe that social media ad was a flop. As a society, we’ve moved away from letting advertising dictate our desires. Get our free “Activate Employees on Social Media” tip sheet now! Why Word of Mouth Works.

Marketing 120

Marketing How To Employee Advertising 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Social Media. Social media has long been the fuel driving the marketing machine. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Owned content. The Problem. Owned content doesn’t always perform as well as it should.

Data 92

Data SEO Guidelines Advertising 92

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Media distrust grows. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Government 138

Government Survey Ethics Media 138

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 67

B2B Measurement Blogging Community 67

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? The call to action in the first two blog posts directed readers to request a demo of the product.

Product Launch 85

Product Launch How To Leadership Analytics 85

Beyond PR

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Blog Posts.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. Kantar Media fielded a global survey of 488 marketers that provided some insight into how marketers make budget decisions.

Marketing 65

Marketing Survey Study B2B 65

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Guidelines Social Media Groups 100

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Marketing attribution for earned media. Based on those efforts, here are a few innovations that are helping PR do a better job.

Technology 169

Technology Publicity Software Pitching 169

Cision

NOVEMBER 11, 2016

Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!) These devices have to be as glitch-free as possible at the outset since any negative review, even on a tiny blog, can cause an upset. How can brands keep up? Simply: do they work? Become a Headline Hero.

Communications 253

Communications Data Local Survey 253

Cision

APRIL 20, 2015

It’s the well-known press release and media kit. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Owned content. Want your content to stand out?

Media 120

Media Content Marketing Infographics Fashion 120

Communications Conversations

OCTOBER 13, 2014

Again, it was a half-day presentation, so I’m not going to blog about the whole thing today, but I did want to discuss the 10,000-foot view. Oreo’s Super Bowl “tweet heard round the world” forever changed the social media marketing landscape. And, of course, I offered up ideas on how to best fix it.

Strategy 120

Strategy How To Guidelines Advertising 120

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

SEPTEMBER 28, 2015

I got some exclusive information before they launched their “find my phone” feature and occasionally get free products for helping to amplify awareness on social media channels (and here – although I mean to use it as an example and not a promotion). Get our white paper today! Active on social media.

Marketing 120

Marketing Groups Journalism Social Media 120

Stephen Waddington

JANUARY 23, 2019

A recent blog post explored using paid media as part of an integrated PESO campaign. Advertisers only pay when Google delivers a consumer to a campaign website. LinkedIn has quietly become a powerful social media platform for business-to-business. They are actively searching for information.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. Build a strong media network.

Publicity 87

Publicity Case Study Infographics Energy 87

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Yet, we still receive feedback from clients that, although our media coverage secured looks great, it doesn’t appear to have a tangible impact on the bottom line . Blog traffic.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Journalistics

JULY 3, 2013

The editorial calendar is primarily a vehicle to help the publishing staff of these publications to sell ad space for future issues since brands are most likely to advertise in an issue that focuses on a topic its core audiences will be most interested in. Evernote, your intranet, or Google Calendar are other good options.

How To 52

How To Pinterest Resources Writing 52