Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

Prohibition

FEBRUARY 20, 2023

With so many options it can be hard to figure out which audience best suits your campaign and how to use the tools on Meta’s ads manager effectively. For more insight on the impact of this, you can read our blog post here. Here we’ve got some key tips and advice to help you get the most out of your targeting.

Social Media 62

Social Media Advertising Advertising How To 62

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

Advertising 133

Advertising Advertising Real Estate Travel 133

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s exceptional taste, health benefits, sustainable packaging, or a unique ingredient, the USP should be the foundation of the beverage advertising campaign.

Brand 78

Brand Branding How To Advertising 78

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Polaris

DECEMBER 2, 2014

They make money by attracting advertisers, who pay to reach the publication’s audience. In much the same way, you need a business blogging editorial calendar to stay organized and reach your particular business goals. What is a business blogging editorial calendar? A blog editorial calendar is helpful for planning content.

Blogging 186

Blogging eBook How To Writing 186

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog. Secondly, don’t overthink it. Free yourself from your media snobbery, and you will be rewarded.

Marketing 195

Marketing How To Measurement Advertising 195

Stern + Associates

FEBRUARY 28, 2024

Content is disseminated across owned platforms (social media accounts, company blogs and newsletters, etc.), paid platforms (advertisements and sometimes sponsored contributed content), and earned platforms (third party media outlets). But what makes contributed content – as in byline articles, guest blog posts, etc.

How To 99

How To SEO Strategy Social Media 99

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

5W PR

OCTOBER 31, 2023

They often have connections in the same field and may be aware of internship opportunities that aren’t widely advertised. The post How to Find College Internships For Credit appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Schedule meetings with them to discuss goals and ask for recommendations.

How To 78

How To Local Interviews Resources 78

5W PR

DECEMBER 19, 2023

Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t. The post How to Create A PR Stunt That Gets Noticed appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

How To 78

How To Ethics Measurement Creativity 78

5W PR

JANUARY 22, 2019

When a message goes out, is it public relations or advertising? If that sounds a lot like advertising to you, that’s understandable, because advertising does seek to perform some of those same functions and create some of those same results. While PR and advertising do often intersect, there are some key differences.

Advertising 74

Advertising Advertising Enterprise Print 74

5W PR

NOVEMBER 16, 2023

Role of user-generated content creators To understand how to encourage UGC, we must first acknowledge the importance of user-generated content creators in shaping a brand’s image. Customers tend to trust the opinions and experiences of their peers over traditional advertising.

How To 78

How To Community Customer Service Tools 78

Cision

NOVEMBER 8, 2016

Why not offer them more products in exchange for one or more of the following: Product review on their blog, if they have one. Working with brand evangelists can have a bigger punch than advertising will, simply because people turn to others for advice on brands to buy from. You already know these brand evangelists love your product.

Brand 292

Brand Branding How To Social Media 292

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. HOW TO DISCLOSE. FTC Disclosures 101 for Social Media Influencers.

Advertising 87

Advertising Advertising Guidelines Video 87

Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Speaker Info. Andy Cunningham. Chief Brand Officer. Michelle Herman.

Media 370

Media Advertising Advertising Corporate 370

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The post How to Use Multimedia For Better PR Campaigns appeared first on Cision. We visit and see hundreds, sometimes thousands, of websites and pieces of content every week.

How To 282

How To Storytelling B2C Measurement 282

5W PR

SEPTEMBER 28, 2020

After that, it’s time to briefly analyze the company’s current content and messaging, including its website, blog or social media posts, advertisements, and promotional material to see if there are any common themes in the tone messaging.

Publicity 158

Publicity Guidelines How To Social Media 158

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites. Christopher S.

Advertising 60

Advertising Advertising Measurement Publicity 60

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. IF you do it. PR FOR ANYONE.

Publicity 130

Publicity YouTube Advertising Advertising 130

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Specific detailed targeting Across all social media advertising you have a way to directly reach your target audience.

Social Media 62

Social Media Advertising Advertising Marketing 62

Deirdre Breakenridge

AUGUST 7, 2014

No other generation has had to deal with the media and advertising interweaving themselves into practically every aspect of our lives. Companies should learn how to work with our generation and stop thinking we’re lazy, arrogant and unable to see beyond ourselves. The post Guest Blog Post: What Does Being a Millennial Really Mean?

Blogging 269

Blogging Ethics Education Technology 269

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If any of those reasons sound like a path you’d like to take, let’s now talk about how to create and then market your ebook.

eBook 219

eBook How To Writing Community 219

Contently - Strategy

FEBRUARY 9, 2021

The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Put a clear subscribe button on your blog homepage and article page. The post How to Make an Email Newsletter That Builds Trust and Drives Leads appeared first on Contently. And who knows?

How To 145

How To Content Marketing Banking Advertising 145

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? How about other variables, such as what is pitched or how it’s pitched? Advertising and PR work better when they are working together. That’s how to build an audience.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Axia PR

SEPTEMBER 29, 2021

In marketing, a CTA is an advertising element that tells the consumer to take action the moment they click on your ad. Often used on landing pages, email campaigns, and pay-per-click ads, CTAs also prove effective in blog posts, websites, sidebars, etc.

How To 62

How To Advertising Advertising Consumer 62

Prohibition

MARCH 10, 2023

In this blog, we will explore the best tips and tricks for maximising the number of engagements your video will receive. For example, if you’re showcasing the charity of your business, perhaps a link to previous charitable campaigns, a blog post, your latest articles or a sign-up page for volunteering, is the best course of action.

Facebook 62

Facebook Video How To Mobile 62

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. largely centers around advertising.

Media 105

Media Advertising Advertising Print 105

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. We have previously written a blog all about Advantage+ and how it can help your campaigns. An ‘Engaged View’ counts as a 10 second view or 97% of a video ad.

Advertising 62

Advertising Advertising LinkedIn Video 62

5W PR

JANUARY 11, 2021

Consumers respond more to positive advertising messages than negative campaign messages. The post How to Create a Memorable Brand Slogans or Tagline appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. What else makes a brand slogan memorable? There are many ways a brand slogan can be crafted to be memorable.

Brand 88

Brand Branding How To Guidelines 88

Tribe Builder Media

AUGUST 19, 2019

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! The post Clutch Names Tribe Builder a Top Advertising and Marketing Agency! We’ve Built a Reputation!

Advertising 40

Advertising Advertising Agency Marketing 40

Tribe Builder Media

AUGUST 19, 2019

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! The post Clutch Names Tribe Builder a Top Advertising and Marketing Agency! We’ve Built a Reputation!

Advertising 40

Advertising Advertising Agency Marketing 40

ISEBOX

MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. So when a user posts some nice comments on Facebook about how his health improved after using an ABC-manufactured diabetes drug. Thankfully, no.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Business Wire

MARCH 6, 2017

Create extensions for blog posts, social updates, advertising and other marketing collateral to keep your program’s activities separated. You can create new URL builders for every release and identify traffic by platform (one builder for all news releases vs. blog posts) or topic (one builder for all earnings vs. products).

Measurement 159

Measurement How To Analytics Data 159