Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. This makes taking advantage of trending content difficult.

Analytics 60

Analytics Google How To System 60

Cision

OCTOBER 19, 2017

Consistency across both sales and marketing makes for stronger branding and attracts better results. Also, pay-per-click ads will be easier to create for your advertising experts once you have identified the keywords that you want to be known for. You can also track results for keywords you use in your paid advertising.

Brand 208

Brand Branding How To SEO 208

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Deirdre Breakenridge

MARCH 23, 2016

Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. Compare that with digital advertising, in which.02% She currently contributes content to a number of industry-leading publications and is the co-editor of the AirPR Blog. in Marketing and a B.S.

Communications 150

Communications How To Analytics Public Affairs 150

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Another strategy to help your brand see results is to push out content on viral platforms. The reason?

Viral 154

Viral How To Advertising Advertising 154

Shift Communications

SEPTEMBER 17, 2014

Check your social networks and Google Analytics. Facebook and Twitter have great audience insight and analytics tools that can show you which fans are engaging with your brand in addition to a post-level analysis of impressions and engagements. Google Analytics can provide demographic and location data about your site visitors.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? Find out how your work affected this. Gain access to your client’s analytics to review this information. With better measurement. Sign up here.

How To 120

How To Measurement Financial Report 120

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. And then knows how to leverage this information to persuade you to purchase or act in a certain way.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Onclusive

DECEMBER 17, 2018

Tae Hea Nahm of Storm Ventures, an early investor in Marketo, shared, “I see significant parallels between how companies like Marketo and others took marketing to a new level based on data and analytics and what AirPR is doing for PR and the communication function.”.

Analytics 150

Analytics Data Big Data Technology 150

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Read on to see how Cathy navigates the digital landscape to cultivate change at CMI. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

5W PR

JULY 22, 2019

While it makes sense to purchase your domain early and throw up a “Coming Soon” page, avoid a big reveal until you lay the substantial groundwork, such as working out your SEO, content marketing, social media, and paid advertising strategy. The post How to Make Your E-Commerce Business a Success appeared first on 5W PR.

How To 68

How To Social Media Retail Technology 68

Sword and the Script

DECEMBER 20, 2022

. ~ David Berkowitz , Founder, Serial Marketers. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 189

Marketing Content Marketing Data Social Media 189

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Handpicked Related Content. How to Score in B2B Media Relations. Myth #4: PR is just advertising. PR goes way beyond advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Keep Doing What Works. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Burrelles Fresh Ideas

JUNE 13, 2023

Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Prohibition

DECEMBER 30, 2018

But when using LinkedIn for a B2B marketing campaign, where do you start? How to choose the right LinkedIn approach for your business? LinkedIn Advertising provides you with three distinct formats of advertising – Sponsored Content Ads, Text Ads, and InMail ads. What are sponsored content ads on LinkedIn?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Cision

OCTOBER 14, 2016

Get more tips that will breathe life back into your marketing campaigns by downloading Aligning Strategic Communications with Business Goals. With this free guide from Cision and PR Newswire, you’ll learn how executives and communications teams can bring PR, advertising, marketing and analytics together for multichannel success.

Marketing 120

Marketing How To Measurement Instagram 120

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. So Alexa recently indulged my questions about the challenges product managers face and how we can work better together. “To We have to figure out how to communicate a product’s worth in a meaningful way. Step 3: Exchange analytics.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Look at what they care about and how your product messaging connects with those cares.

Product Launch 85

Product Launch How To Leadership Analytics 85

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. However, not every business owner knows how to achieve that – that’s where DIY PR comes in.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

APRIL 11, 2020

It’s amazing how fast our world can change, but there is a growing body of knowledge for how to market in troubling times. As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. Try our services.

Study 93

Study Marketing Survey SEO 93

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? Are you unsure how to improve sales without taking massive risks? In fact, you’re one of the millions of businesses currently trying to grasp the IoS update and how it’s strangled ad performance. Confused as to why your Instagram campaigns don’t convert? We hear you.

Social Media 62

Social Media Media Advertising Advertising 62

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. I have long held a fascination for Newswhip.

Data 159

Data Media Software Viral 159

Cision

NOVEMBER 22, 2016

We should be grateful for analytics that help us hone our craft, tweak our message and ensure the highest conversion possible. You’ve got to hand it to digital marketing: it keeps us on our toes. If you have some budget, you can play around with different tools like press releases , content marketing and advertising.

Marketing 120

Marketing Analytics Television Tools 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. How do you gain access to analytics?

Tools 136

Tools Publicity Measurement SEO 136

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content. Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

Sword and the Script

OCTOBER 15, 2019

When you do advertise, don’t just rely on one link and single tweet. As the campaign is running, keep an eye on the analytics. Twitter has pretty good analytics which you can use to modify the campaign on the fly to improve its effectiveness. Bloggers and influencers, that I have determined are credible.

B2B 78

B2B Facebook Advertising Advertising 78

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online. DigitalMarketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Burrelles Fresh Ideas

OCTOBER 10, 2023

When you combine public relations with a video marketing strategy, you can boost your credibility and assure your audiences that you’re a reliable and trustworthy business they can comfortably invest in. You can use analytics tools provided by video hosting platforms (e.g., YouTube Analytics) and social media platforms (e.g.,

Video 87

Video Publicity Marketing Analytics 87

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139

Buzzstream

APRIL 10, 2019

Although it has been updated heavily it’s incredible how much of the original information still rings true. Many content marketers view “promotion” as a phase that begins once content goes live. What methods are you using to promote your content? To keep up to date with her current goings-on, head over to Briggsby.

How To 125

How To Data Community Groups 125

Sword and the Script

SEPTEMBER 30, 2017

It won’t be easy, but it could be rewarding for those that learn and adapt: “Taking responsibility for revenue generation is a risk for CMOs, but is also an area with a ton of opportunity for those who can figure out how to navigate this new terrain.”. 2) The Struggle for Marketing Talent is Just Beginning.

Marketing 62

Marketing B2B Content Marketing Survey 62