ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. .

Advertising 322

Advertising Advertising Privacy Television 322

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Properly and completely deployed, these two products can measure the impact of digital advertising.

Advertising 60

Advertising Advertising Measurement Publicity 60

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. PR research, analysis and evaluation are more accessible than ever!

Measurement 180

Measurement Communications Analysis Data 180

Agility PR Solutions

NOVEMBER 10, 2020

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. Consequently, the consumers’ growing […].

Trends 157

Trends Industry Marketing Financial 157

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. However, fifty years later, technology and our media consumption habits are almost unrecognizable. In reality though, such an occurrence was quite rare.

Brand 78

Brand Branding Data Viral 78

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. One of the most common reasons behind the failure of earned media strategy is the lack of analysis.

Strategy 244

Strategy How To Media Measurement 244

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. For the last several years, marketers primarily used AI for data analysis and predictive modeling.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Consumers are no longer content with polished marketing messages and picture-perfect images.

Social Media 86

Social Media Media Mobile SEO 86

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Automobile companies (and the military) are the largest advertisers on television.

Report 225

Report Media Advertising Advertising 225

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Shift Communications

JUNE 12, 2017

What’s wrong with this approach is that we try to force quantitative analysis to answer qualitative questions. “ Why did the consumer make a specific choice? Why did the consumer buy two of an item rather than one? Vice President, Marketing Technology. How Much to Invest in Measurement. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. The key factors here are thorough situation analysis, competitive set, budget and target audience as part of the planning. This is evidenced by companies like Starship Technologies, which closed a $ 17.2M

Measurement 120

Measurement Study Data Agency 120

NewsWhip

JUNE 2, 2020

Marketing and Advertising. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors.

Case Study 78

Case Study Study Viral Data 78

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105

Trends YouTube Video Social Media 105

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise.

Media 202

Media Storytelling Technology Data 202

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Facebook said organisations have yet to be convinced to adopt this within advertising campaigns.

Publicity 120

Publicity Analysis Measurement Tools 120

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Having others talk about your company on social media helps build credibility.

Social Media 75

Social Media Media Analysis Radio 75

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Gather actionable insights from data analysis and focus groups. While advertising can support such endeavours, the driving force is usually public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Media Week.

Media 76

Media Journalism Radio Print 76

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Based on this analysis, they can assist in refining the product positioning, identifying key selling points, and developing appropriate messaging. PR helps brands identify areas for improvement and innovation through market research, competitor analysis, and consumer feedback.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More strategic questions arise due to changes in technology.

Communications 120

Communications Crisis Internal International 120

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. They have tunnel vision and only want to consume content that is relevant to them at a very specific moment in time.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. PR technology provider Meltwater unveiled a new interface aimed at simplifying the user experience and providing “enhanced self-help options.”

Internal 63

Internal International Data Media 63

Shift Communications

NOVEMBER 17, 2014

While a media hit will increase a brand’s reputation and bring it top of mind for consumers, it will also increase a brand’s website traffic, SEO ranking, and a host of other measures. How to Measure PR: Paid advertising. How to Measure PR: Analysis and Conclusion. How to Measure PR: Social media. Tori Sabourin.

Measurement 140

Measurement Tools Analytics Data 140

Flack's Revenge

AUGUST 9, 2016

Those featured, however, didn’t go into detail on the role of advertising to boost reach. Since then it is a new game, as more people are discovering and consuming news through social media. Geetu and her team mined historical data, using time series analysis to build a model (for more details, see this SlideShare presentation ).

Viral 120

Viral Data Web Trends 120

Beyond PR

JANUARY 30, 2018

However, developments in new technology are leveling the playing field, and fast. This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value .

Measurement 75

Measurement How To B2C Infographics 75

Shift Communications

OCTOBER 9, 2014

Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff. Are you creating content that others want to spend the little time that they have to consume? Christopher S.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

PR 20/20

MARCH 21, 2017

Now, what if we told you every one of those tasks, and many more, could be done more efficiently using artificial intelligence technology that’s available today? Following are 11 common marketing tasks that can be more intelligently automated right now using AI technology. Automate content (at scale). Create ad copy. Test content.

Marketing 42

Marketing Analytics Analysis Technology 42

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Podcasts are great for the delivery of credible information and analysis, and storytelling. Susan Kostal | Stet. The robots are already here.

Marketing 167

Marketing Employee Content Marketing Training 167

Shift Communications

JANUARY 29, 2018

It remains to be seen whether public personalities will remain at such lows, since much of their audience is consumer-driven and the holiday period is when consumers would naturally engage more with them. Vice President, Marketing Technology. Major Corporations. Christopher S.

Facebook 110

Facebook Corporate Social Media Data 110