Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. 30 agencies submitted data to the project. None of the top 20 agencies participated.

Publicity 128

Publicity Government Guidelines Facebook 128

5W PR

JUNE 28, 2018

Press releases and marketing campaigns naturally contain a lot of storytelling characteristics. By giving an audience something to resonate with – like an underdog brand fighting against injustice, or an innovative company creating a new world, PR agencies can make their marketing campaigns far more appealing.

Storytelling 60

Storytelling Infographics Agency Strategy 60

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Shift Communications

DECEMBER 4, 2017

What’s ahead for the public relations profession amidst a world of disruption? Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg. The Big Picture.

Trends 161

Trends Publicity SEO Advertising 161

Ishmael's Corner

JANUARY 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. I wasn’t going to write about the FTC’s latest salvo on native advertising. When the agency announced its “enforcement policy” on Dec. When the agency announced its “enforcement policy” on Dec. But so many.more.

Advertising 60

Advertising Advertising Construction Storytelling 60

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations. Any gap between a product or service and the public’s expectation will become a conversation on social media.

Storytelling 78

Storytelling Internal International Social Media 78

5W PR

JUNE 12, 2023

Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising. This form of tourism advertisements has a significant impact on travel decisions. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements.

Tourism 88

Tourism Social Media Travel Marketing 88

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. COVID changing healthcare storytelling | Jump to text. Watch webinar. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

5W PR

MARCH 11, 2024

As traditional advertising tactics lose their shine, the rise of influencer marketing is a beacon in the digital chaos. Storytelling, not selling Forget the hard-sell tactics of the past. Today’s audience craves narratives, not advertisements. See influencers as brand ambassadors, not just one-time promoters.

Marketing 78

Marketing Guidelines Fashion Data 78

Bianchi Biz Blog

JANUARY 7, 2021

After talking with Mark to learn more about Company B, its business and its goals, we recommended an ongoing PR program, which would meld storytelling, publicity, media relations and thought leadership, and would work in concert with, and amplify, the company’s growing in-house social and digital media and communications efforts.

Agency 96

Agency Automotive Company Mobile 96

Ishmael's Corner

AUGUST 27, 2017

The Art Of Storytelling In Business Communications And Public Relations. Since Craigslist showed up on their doorstep and eviscerated classified advertising, media properties searching for new revenue streams seem to have a certain Ponce de León quality to them. Techniques For Effective Business Communications.

Agency 60

Agency Storytelling Media Advertising 60

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Publicity 120

Publicity Storytelling Journalism Viral 120

5W PR

NOVEMBER 15, 2023

They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering. Storytelling and brand narrative Crafting a compelling brand narrative can humanize a fast-food chain and build an emotional connection with customers. This can be done through menu diversification.

Strategy 78

Strategy Marketing Ethics Mobile 78

5W PR

OCTOBER 20, 2023

Be inclusive in the storytelling. This includes diverse models, actors, and real customers in the advertisements. Cultural marketing agencies Navigating the complexities of cultural marketing can be challenging, especially for businesses that are new to this field. Language matters, but so do visuals, symbols, and narratives.

Strategy 78

Strategy Marketing Local Groups 78

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Let’s get started! Spec out your slice of the Facebook B2B audience and target it directly. c) Going after lookalike audiences.

Advertising 36

Advertising Advertising B2B Facebook 36

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. One way is to offer the company’s more human face to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. How to Pick the Right B2B PR Agency For You.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

5W PR

SEPTEMBER 19, 2023

The advent of the digital age has fundamentally reshaped the way public relations operates. Brands that can effectively leverage these platforms can access a global audience, share their messages, and actively engage in conversations that shape their reputation and public perception.

Viral 78

Viral Digital PR Storytelling Reputation 78

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Share Tweet Share. WeberShandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. CTV ad spend alone will rise to $7 billion by year’s end.

Privacy 156

Privacy Advertising Advertising Data 156

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling.

Communications 160

Communications Storytelling Film Training 160

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Lack of Storytelling: Effective marketing often revolves around storytelling. Sometimes, seeing is believing.

Marketing 52

Marketing Pitching Creativity Storytelling 52

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. July is Global Affairs Month at PRSA. Learn more about the programming here.

Local 109

Local Crisis Management Internal International 109

Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Vice President, Marketing Technology.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Deirdre Breakenridge

MARCH 8, 2017

Content is also the starting point in building relationships with your different publics, whether they are your customers, influencers, journalists, analysts, or other stakeholders. ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. News & World Report.

Radio 170

Radio How To Community Storytelling 170

Shift Communications

FEBRUARY 2, 2016

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend.

Advertising 60

Advertising Advertising Print Pitching 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

A solid public relations strategy can bring all functions together with a single vision in accordance with the mission of the company. The kind of organic visibility and credible implied endorsement produced by earned media is a fundamental outcome of public relations best practices. Quality PR practitioners are expert storytellers.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. PR is much more than a one-way broadcasting of information or storytelling; with the right research, it works as a two-way channel by responding to or tailoring messages to the right audiences. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

PR Job Coach

NOVEMBER 26, 2020

Patti is also Forbes contributor and public speaker. In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. He serves on the board of advisors of Infinite Retina and the Museum of Public Relations.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling. Until the afternoon of Aug. Show some personality.

Product Launch 136

Product Launch Storytelling Social Media Video 136

ImPRessions - Crenshaw Communications

MAY 29, 2018

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. A good PR agency tells you when.

Apparel 160

Apparel Construction Agency Interviews 160

5W PR

JUNE 14, 2023

By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. Additionally, targeted online advertising, email marketing campaigns, and interactive content can help reach a wider audience and drive conversions.

Marketing 88

Marketing Consumer Education Retail 88